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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 380
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Seattle-based Coldwell Banker franchise to separate from NAR in 2024

Housing Wire

This decision underscores our brokerage’s unwavering commitment to agent autonomy and our belief in allowing agents to make choices that best suit their needs and principles,” Dave Danforth, designated broker/owner of the firm, said in a statement. The announcement comes amid major turmoil at the trade organization.

MLS 434
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How to build a comprehensive real estate online presence

Housing Wire

And often your first impression as a brokerage or an agent is your online presence. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. First impressions matter, especially in the luxury real estate market.

Brokerage 414
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EasyKnock announces two new executive hires

Housing Wire

Judd and Aaron’s respective leadership is key as we continue on EasyKnock’s path to develop the first marketplace in the industry,” Jarred Kessler, CEO and founder of EasyKnock, said in a statement. He also has experience designing and building digital products for companies like Google , Mattel , Samsung , Target and JetBlue.

Equity 391
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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. Think this is something you can ignore? Think again.

Branding 456
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters. Direct mail is a memorable way to stand out among cold callers and social media influencers.

Brokerage 386
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Opinion: Agencies are key to fixing housing affordability

Housing Wire

CHLA commends FHA for its work on its “Mythbusters” initiative, designed to blow up the myths around FHA loans by educating lenders and home sellers. Another development in the focus on first-time homebuyers is CFPB’s recent announcement that it was going after junk fees and other non-competitive practices in the mortgage loan process.

FHA loan 468