Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 330

Branding Equity Lending Finance 330

Housing Wire

NOVEMBER 14, 2024

Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable. This brings earnings potential from the brand integration between FOA and American Advisors Group (AAG), he said, making for a much healthier position.

Investor 369

Investor Mortgages Bankruptcy Equity 369

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Mortgages 421

Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience. Those were much more pressing needs.”

Branding 440

Branding Finance Equity Mortgages 440

Housing Wire

APRIL 16, 2024

Bellevue, Washington-based real estate investment firm Legacy Group Capital announced this week that it has acquired fintech company Rook Capital , a provider of home equity investment (HEI) products through its “Shared Value Investment” brand. Legacy is privately owned and terms of the deal were not disclosed. “As

Equity 431

Equity Investor Technology Industrial 431

Housing Wire

OCTOBER 5, 2023

As the housing market suffers through a drought of home sales and related mortgage originations in the current high-rate environment, home prices and home equity continue to climb, helping to spark a revival of another sector — home equity lending and investment. billion, according to a review of bond-rating and industry reports.

Equity 421

Equity Purchase and sale agreement Marketing Lending 421

Housing Wire

FEBRUARY 6, 2025

Newrez reported continued momentum for its home equity and non-QM loan products as originations were up 29% between the third and fourth quarters. Home equity loans comprise nearly half of its mortgage servicing rights (MSRs), with 21% of its portfolio having loan-to-value ratios of 50% or less. The lender posted pretax income of $1.1

Loans 373

Loans Equity Principal Mortgages 373

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. He will drive the wholesale lender’s strategic expansion, fostering greater financial inclusion for Hispanic, Latino and other underserved communities. He was named a 2023 HousingWire Rising Star.

Mortgages 330

Mortgages Equity Branding Loans 330

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. The current environment of mergers and acquisitions (M&A) is evolving. Patent & Trademark Office. The same is true of domain names.

Due diligence 396

Due diligence Purchase and sale agreement Industrial Mortgages 396

Housing Wire

JUNE 9, 2025

Thoughtful branding Kelman said that their slavish devotion to the best customer experience means they’ll be distributing leads to the best agent for that consumer, even if it comes at the expense of a Redfin agent getting the deal done. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said.

Branding 267

Branding Mortgages Industrial Closing 267

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. There’s a new set of big forward players compared to years past, Cory said. That, I think, has grown the acceptance of talking about it.

Lending 381

Lending Mortgages Industrial Finance 381

Housing Wire

MAY 7, 2025

the company also viewed the first quarter of the year as a strategic turning point for the FOA brand, according to CEO Graham Fleming. the company also viewed the first quarter of the year as a strategic turning point for the FOA brand, according to CEO Graham Fleming. This includes $2.4 billion to $2.7

Finance 320

Finance Branding Industrial Mortgages 320

Housing Wire

APRIL 3, 2025

The company which formally announced the arrangement on Thursday includes business and brand strategy, creative development and industry thought leadership initiatives, according to the announcement.

Marketing 239

Marketing Branding Equity Finance 239

Housing Wire

MAY 15, 2025

According to equities analysts Ryan Tomasello of Keefe, Bruyette & Woods and John Campbell of Stephens , it’s not unheard of for investors to take active roles if they’re unhappy with how things are going. There is no doubt that CoStar Group threw everything it had into the 2024 launch of the revamped Homes.com.

Investor 275

Investor Branding Commercial Residential 275

Housing Wire

MAY 14, 2025

Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert called the first quarter a pivotal moment as the company implements its operational and brand strategy. The company expects to gain new insights into the potential new kinds of customers engaging with the brand.

Finance 253

Finance Branding Renovation Loans 253

Housing Wire

MAY 8, 2025

Quarterly minimum guarantees, retention bonuses and equity participation opportunities have become important recruitment and retention tools as mortgage lenders compete for top talent. Youll be able to recognize them as the brands enjoying sustainable success regardless of market conditions. They simply cant if they wish to succeed.

Loan Officer 330

Loan Officer Debt-to-income ratio Loans Technology 330

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Ill teach you how to write a real estate listing description, plus share some creative real estate listing description examples.

Renovation 354

Renovation Agents MLS Equity 354

Housing Wire

FEBRUARY 21, 2025

HECM for Purchase A very visible part of the slow build is tied to the Home Equity Conversion Mortgage (HECM) for Purchase program, he explained. Longbridge Financial largely sees that dynamic as one that is likely to continue, according to CEO Chris Mayer. That move illustrates a commitment to the space, he said.

Mortgages 278

Mortgages Branding Industrial Lending 278

Housing Wire

APRIL 2, 2025

The role is designed to strengthen FOAs leadership in an area that is essential to the companys long-term growth plans and further its efforts to make home equity for retirement a mainstream solution, the company said. Scarpati previously served as the company’s senior vice president of wholesale lending.

Equity 247

Equity Finance Lending Branding 247

Housing Wire

MAY 22, 2025

The brand returns When asked specifically about whether the new version of EquityIQ is the same as the previous one, Kent said there are some key differences but the brand name itself is seen as a strength. We love the brand name, he said. Mike Kent is a busy man. We think there’s a level of following to it.

Mortgages 207

Mortgages Branding Loans Equity 207

Housing Wire

OCTOBER 24, 2024

That deal includes Home Equity Conversion Mortgages ( HECMs ) and mortgage servicing rights (MSRs) with an estimated $3 billion in unpaid principal balance (UPB) for loans currently being subserviced by PHH. Onity will sell its 15% stake in MSR Asset Vehicle LLC (MAV) to Oaktree Capital Management.

Principal 409

Principal Investor Mortgages Equity 409

Housing Wire

SEPTEMBER 23, 2024

Los Angeles area-based mortgage lender Premier Plus Lending announced last week that it is expanding into the senior-focused home equity market with a new division, Retirement Mortgage Solutions , which will include reverse mortgages and other home equity-based lending instruments.

Lending 419

Lending Mortgages Equity Loan Officer 419

Housing Wire

SEPTEMBER 9, 2024

The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. With the Flex Payment Mortgage, Guild is looking to give the reverse mortgage product a new, fresh look and branding,” Cory said. 7 largest lender as of Aug.

Mortgages 421

Mortgages VA loan Branding Loans 421

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 419

Mortgages Marketing Finance Equity 419

Housing Wire

MARCH 20, 2024

Figure Technology Solutions will focus on developing and distributing its proprietary, technology-enabled platform to partners and investors in the home equity lending ecosystem, the fintech firm announced earlier this week.

Lending 420

Lending Equity Technology Banks 420

Housing Wire

SEPTEMBER 19, 2024

We are excited to deliver the Heartland Bank brand to our reverse mortgage customers,” said Medina Cicak, the bank’s newly appointed chief commercial officer. The simplified and modern new brand elements are visually appealing and provide simple navigation across our customer facing platforms. experienced an inflation rate of 3.1%

Mortgages 421

Mortgages Banks Finance Branding 421

Housing Wire

SEPTEMBER 13, 2024

But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. But instead of slashing my commissions, cutting my marketing budget and panicking, I put in the sweat equity to find ways to thrive. As a top-producing agent during the 2008 recession, I was unprepared.

Agents 421

Agents Branding Equity Design 421

Housing Wire

JANUARY 11, 2021

LoanDepot , backed by private equity firm Parthenon Capital Partners, first announced plans to go public in September 2015 but canceled the IPO just hours before pricing, citing adverse “market conditions.” Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today.

Branding 504

Branding Banks Loans Finance 504

Housing Wire

JULY 12, 2023

The collaboration with several of the country’s top independent mortgage banks is aimed at getting Figure’s home equity line of credit ( HELOC ) products in front of homeowners who have seen equity grow in recent years. Approval may be granted in five minutes but is ultimately subject to verification of income and employment.

Equity 368

Equity Lending Technology Loans 368

Housing Wire

MAY 10, 2024

The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real. Ware, who founded The Property Shop in 2009, will serve as a growth leader at Real and help to build visibility for its brand.

Brokerage 397

Brokerage Branding Equity Technology 397

Housing Wire

JUNE 30, 2021

With underfunded retirement savings vehicles, home equity may prove to be one of the most important financial assets for funding a comfortable retirement. My view is that HECM products will continue to grow in importance as a critical home equity extraction vehicle for our aging population of homeowners.

Mortgages 410

Mortgages Branding Equity Industrial 410

Housing Wire

MAY 28, 2024

“We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” Glen Messina Messina added that the vote of approval shows the confidence of shareholders in moving forward under the new banner.

Branding 420

Branding Mortgages Loans Equity 420

Housing Wire

JUNE 5, 2024

Our core focus is on creating a modern retirement that centers on home equity, and we will continue to make decisions that strengthen our platform and our ability to deliver for our customers, teammates, and investors,” she said. “Our It was not specified how many employees nor which specific divisions were impacted.

Finance 457

Finance Sales Equity Mortgages 457

Housing Wire

FEBRUARY 14, 2024

As a result, homeowners either must sell their current home and suffer through double moves and short-term rentals to access the equity they’ve accrued, or they have to make contingent offers that require the sale of their current house to close. Buy before you sell (BBYS) products may be the answer.

Backup offer 421

Backup offer Loan Officer Home sale contingency Branding 421

Housing Wire

JUNE 24, 2021

By the time the average US homeowner retires, it’s often stated that 83% of their wealth will come from their real estate’s equity, however, the challenge is most homeowners don’t consider their home an asset. According to NAR over 69% of buyers have a home to sell, so really homeowners represent the earliest buyer. Williams IV, CEO, Buyside.

Pre-approval 383

Pre-approval Equity Loan Officer Brokerage 383

Housing Wire

AUGUST 2, 2024

Eric Ellsworth “There always was this American Senior brand that some of our branches used, and the internal call center used American Senior as well,” Ellsworth said. “We But nowadays, with reverse being much more lucrative on the back end, we [recognized] a need to rebrand and let everybody know we are primarily a reverse company.”

Lending 418

Lending Branding Loan Officer Technology 418

Housing Wire

AUGUST 12, 2020

This article was written for FinLedger, HW Media’s new fintech-focused news brand designed specifically for financial services professionals in banking, insurance and real estate. Stay tuned for updates. Blend announced Wednesday it has raised a $75 million Series F round at a valuation of nearly $1.7 billion, making it officially a unicorn.

Loans 496

Loans Banks Loan Officer Branding 496