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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 432
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How to become a luxury real estate agent

Housing Wire

I’ll show you what it takes to succeed as a luxury real estate agent in any market. In this market, clients aren’t just buying a home; they’re investing in a lifestyle that reflects their status, tastes, and aspirations Top 5 expert tips for success as a luxury real estate agent Currently listed by Kayla Lee for $5.95

Agents 421
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. In turn, this will allow agents to provide even more value to their clients. Brands matter.”

Branding 418
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BHGRE President Ginger Wilcox to take the stage at HW Annual 2023

Housing Wire

Ginger Wilcox: We’re in a unique position to really leverage what I would call the cachet and awareness of a 100-year-old brand that really is synonymous with home and has been for over 100 years. There are fewer transactions because our agents have that kind of insight track of consumer needs and preferences when it comes to home.

Staging 369
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 416
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage. Understanding and optimizing each stage of this funnel is critical to streamline recruitment and attract top-tier talent.

Brokerage 370
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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Agents 370