Housing Wire

MARCH 3, 2025

Regardless of whether you are on the buy or sell side for a mortgage lender and/or servicer in a M&A transaction, it is critical to focus on post-closing matters too. Below are some of the items that wont necessarily be on your radar when you initially explore an acquisition or sale, but may need to be dealt with on a post-closing basis.

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Purchase and sale agreement Closing Industrial Mortgages 398

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents. She is known for maintaining an active sales presence while also managing her company’s day-to-day operations.

Brokerage 371

Brokerage Branding Commercial Land 371

Housing Wire

JUNE 9, 2025

Most agents we work with have, but usually to write listing descriptions packed to the gills with fluffy language and way too many em dashes. Here are twelve mind-blowing ideas and prompts smart agents are using to close more deals with ChatGPT in 2025. It’s not perfect, but close. Sound familiar?

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Branding Title Agents As-is 432

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn.

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Agents HR Branding Title 295

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. She was so busy she could only talk to us from her car, en route to a closing. Most agents dont bother. And then my first assistant, Patrick, became an agent. Kina Desantis did.

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Agents Brokerage Branding Design 369

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. And more importantly, it allows our agents to co-brand easily. Conversion is key At the heart of Partner Real Estate’s model is a team structure that aims to free agents from the grind of lead generation , Kusuma said. The agents in my team — they just show up.

Technology 362

Technology Agents Brokerage Branding 362

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. If youre reading this article, youre not alone.

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Purchase and sale agreement Branding Agents Closing 400

Housing Wire

MAY 19, 2025

has added one of New Jersey’s top-performing agents Patrick Southern as part of its expansion into the Garden State. Southern, who has been the leading individual agent in Hudson County, N.J., for more than a decade, joins the firm after closing nearly $200 million in real estate transactions in the past year alone.

Agents 288

Agents New Construction Brokerage Development 288

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

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Branding Brokerage Commercial Title 400

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. In 2024, Gubb’s team closed 88 transactions totaling $103.7 But she doesn’t feel that current offerings elsewhere are enough to entice her and her agents away. “We It is hard to beat.”

Brokerage 400

Brokerage Technology Branding Industrial 400

Housing Wire

JUNE 2, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 301

Branding Brokerage Agents Development 301

Housing Wire

APRIL 29, 2025

Backed by sharp increases in both traffic and agent participation, Homes.com reported 104 million average monthly unique visitors in the first three months of this year. That figure, which is up dramatically from early 2024, signals a fundamental shift in the digital real estate hierarchy and in how agents want to work online, Florance said.

Agents 225

Agents MLS Residential Branding 225

Housing Wire

NOVEMBER 5, 2024

The firm announced Monday that it had acquired Scottsdale-based My Home Group , adding more than 2,200 agents to its headcount. Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. “We In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume.

Branding 383

Branding Agents Development Closing 383

Housing Wire

MAY 28, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 295

Branding Brokerage Agents Development 295

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 425

Branding Title Agents Sales 425

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Since its founding, Harvest has closed 5,210 transactions for $6.8 Real will also offer its virtual community platform to Harvest agents. billion including 1,627 sides for $2.4 billion.

Brokerage 386

Brokerage Technology Agents Branding 386

Housing Wire

MAY 9, 2025

eXp Realty has launched a new land and ranch division to serve real estate agents who specialize in rural , agricultural and recreational properties, the company announced this week. The new division is designed to support agents working in a growing sector of the housing market with tools tailored to land and ranch transactions.

Land 330

Land Brokerage Branding Agents 330

Housing Wire

JUNE 9, 2025

He identified three specific value propositions to the consumer: low costs and low fees; easy and fast; and certainty and confidence that the deal will close. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said. Krishna told Collins that it’s an incredibly important brand.

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Branding Mortgages Industrial Closing 300

Housing Wire

AUGUST 14, 2020

This week, industry experts discuss how to navigate client and referral partner expectations and minimize closing times when factors like these begin to decelerate the buying process. I get it, the seller needs to move, but doing a quick closing to incentivize the seller to accept your offer is no longer a selling point.

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Closing Lending Loan Officer Title 489

Housing Wire

JANUARY 14, 2025

If you dig a little deeper into the backgrounds of the agents on the Real Trends Verified list, you might think so. He was a bartender who started his real estate career in a market that was brand new to him. He didnt close his first deal an investor until month six. Some have both. But Brandon Halperin had neither.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Agents finally have everything they need in the palm of their hand, connected in real time.

Brokerage 318

Brokerage Branding Technology MLS 318

Housing Wire

FEBRUARY 6, 2025

Ive done it all, from being a new agent with boots on the ground to running multi-state operations for large real estate firms. Related article How to be a successful real estate agent (without going broke) Here are some quotes to fuel your passion and help you create a business that reflects your unique vision. Sorry, Grandpa!

Branding 368

Branding Agents Investor As-is 368

Housing Wire

DECEMBER 27, 2024

per month per user Contract required: Month-to-month Integrations: Popular CRM platforms, lead generation platforms, accounting software Dotloop is perfect for bringing agents, clients, and support teams together on every transaction. Some integrations and custom branding may require upgrading to the Enterprise plan.

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MLS Brokerage Agents Technology 386

Housing Wire

FEBRUARY 19, 2025

Agents are gatekeepers for their clients. For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry.

Branding 341

Branding Technology Brokerage Title 341

Housing Wire

APRIL 24, 2025

Through this affiliation, KW Premiere Properties gained 20 new agents, as well as PRG Group owner and operator Pat Callan, who will serve as the senior adviser for KW Premiere Properties. No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology.

Land 362

Land Brokerage Commercial Residential 362

Housing Wire

MAY 25, 2023

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. For instance, a realtor may have multiple properties in progress with more than one settlement agent.

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Closing Title Branding Technology 385

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 412

Branding Industrial Agents As-is 412

Housing Wire

APRIL 5, 2022

An analysis of the top five-year movers by transaction sides show the big brands at the top. This ranking shows the firms that had the largest increase in closed transaction sides between 2017 and 2021. Close behind was Compass , with an increase of 213,524 sides. View the full rankings.

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Branding Brokerage Closing Agents 413

Housing Wire

JULY 11, 2024

RE/MAX is expanding its footprint in Salt Lake City with the acquisition of a 60-agent team. “RE/MAX has the tools and systems and resources that agents need in today’s real estate environment,” Mehinovic said in a statement. “I I want to provide my agents what they need to best serve their clients. “I

Agents 436

Agents Branding Brokerage Closing 436

Housing Wire

JANUARY 27, 2025

For example, changing agent commission guidelines and emerging lead contact regulations are keeping professionals up at night. Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. What does this look like?

Technology 386

Technology Renovation Industrial Agents 386

Housing Wire

APRIL 22, 2025

As an agent, thats why its important to learn how to take better listing photos yourself. You were probably thinking: Why on earth would an agent use this photo? The picture of the bathroom mirror with the agent crouched down or trying to hide around the corner. Check out this lens on Amazon. Interested in hiring a pro?

Agents 302

Agents Staging MLS As-is 302

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. The Austin-based team brought 31 agents to KW. In 2023, the group closed 141 transactions for a total of $39.5

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

NOVEMBER 1, 2022

In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage. To start, customers will receive a 7,500-point welcome bonus on their first reward activity – or $75 in savings on closing costs.

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Closing costs Closing Loans Mortgages 425

Housing Wire

OCTOBER 1, 2024

The role and value of real estate agents has come under scrutiny since the National Association of Realtors (NAR) settled a bevy of antitrust lawsuits related to offers of agent compensation on Realtor-owned multiple listing services (MLSs). What we want to do is be able to bring to light everything the agents are actually doing.”

Agents 425

Agents MLS Brokerage Branding 425

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Instead of learning to code or wrestling with WordPress, you can get your website up and running in an afternoon.

Brokerage 425

Brokerage Agents Branding Land 425

Housing Wire

MARCH 11, 2025

After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. Polish your pitch Being a real estate agent is also a sales job, and the first thing you sell your clients is yourself.

Agents 355

Agents As-is Branding Sales 355

Housing Wire

SEPTEMBER 24, 2024

Coldwell Banker Realty is strengthening its roster of California- based agents. On Monday, the brokerage announced that it was welcoming top-performing agent Jing Hu to the firm’s office in the Silicon Valley hub of Cupertino. Hu was previously brokered with Keller Williams Santa Clara Valley.

Agents 412

Agents Property Management Inspection Branding 412