Housing Wire

DECEMBER 27, 2024

To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. After all, our business will only grow as much as we do as business owners.

Agents 386

Agents Title Industrial Investor 386

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn.

Agents 295

Agents HR Branding Title 295

Housing Wire

MARCH 3, 2025

As an agent, you know a beautifully staged home turns into a sold one. According to the National Association of REALTORS (NAR), 82% of buyers agents say that home staging makes it easier for a buyer to envision themselves living in a home. Why is home staging important? Buyers want to be able to see how a home will work for them.

Staging 406

Staging Agents Branding As-is 406

Housing Wire

MARCH 6, 2025

Instead, its continuing to add agents at an explosive rate. On its earnings call for the fourth quarter of 2024, the company disclosed that its agent count was 24,140 at the end of the year. Real credited its technology offerings and business model for the explosive growth in agents. It posted a net loss of $26.5

Brokerage 370

Brokerage Agents Loan Officer Technology 370

Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents. She is known for maintaining an active sales presence while also managing her company’s day-to-day operations.

Brokerage 371

Brokerage Branding Commercial Land 371

Housing Wire

JUNE 9, 2025

Most agents we work with have, but usually to write listing descriptions packed to the gills with fluffy language and way too many em dashes. Here are twelve mind-blowing ideas and prompts smart agents are using to close more deals with ChatGPT in 2025. Sound familiar? Oh, and it’s also getting smarter and faster every day.

Branding 432

Branding Title Agents As-is 432

Housing Wire

MAY 20, 2025

Over the last decade, Ive interviewed dozens of the country’s most successful real estate agents. He walked us through finding his ikigai, his best tips for new agents and his exact strategy for building his Instagram account into his primary lead source. Simple, but not easy. Jose Prats is no exception. Big dreams. Small budget.

Agents 332

Agents Closing Design As-is 332

Housing Wire

JANUARY 14, 2025

If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them.

Brokerage 370

Brokerage Branding Agents Industrial 370

Housing Wire

JANUARY 23, 2025

Every experienced agent in his city was likeable or at least they could fake it convincingly enough to get by. Start where you are, but find your tribe As a new agent, where you work is almost as important as how well you work. Get it right, and you can build a sustainable career. Get it wrong, and well, theres always law school.

Closing 370

Closing Agents Branding As-is 370

Housing Wire

JUNE 12, 2025

And more importantly, it allows our agents to co-brand easily. Conversion is key At the heart of Partner Real Estate’s model is a team structure that aims to free agents from the grind of lead generation , Kusuma said. We generate buyers and listing appointments for our agents,” he said. That one tool is very powerful.”

Technology 362

Technology Agents Brokerage Branding 362

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity. Think again.

Branding 436

Branding Agents Brokerage Development 436

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. Joining a team is a very personal decision.

Purchase and sale agreement 400

Purchase and sale agreement Branding Agents Closing 400

Housing Wire

JUNE 2, 2025

Furniture rentals, photography sessions, and weeks of back-and-forth leave agents stuck in the past. a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. Thats why Collov AIs Visual Agent is designed to be as simple as taking a photo.

Agents 254

Agents Staging Marketing Design 254

Housing Wire

JUNE 2, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 301

Branding Brokerage Agents Development 301

Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. Realoq offers a customized MLS platform that allows unique branding and direct access to consumers.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

MARCH 3, 2025

This is an exciting milestone for all Keller Williams agents and franchisees, Gary Keller, the co-founder and executive chairman of Keller Williams, said in a prepared statement. Keller Williams has entered into a strategic partnership with private equity firm Stone Point Capital , according to an announcement on Monday.

Technology 425

Technology Residential Commercial Brokerage 425

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 354

Marketing Branding Sales Agents 354

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. In 2011, he founded the innovative brokerage The Agency RE, and he recently launched a real estate agent trade group that aims to serve as an alternative to the National Association of Realtors (NAR).

Industrial 436

Industrial Brokerage Branding Agents 436

Housing Wire

MAY 21, 2025

Theyre not just looking for agents; they want advisors who are tech-savvy, emotionally intelligent, and deeply honest. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients. Buyers and sellers are more informed and more skeptical than ever.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. . ” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. .

Branding 400

Branding Brokerage Commercial Title 400

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. . Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

Brokerage 385

Brokerage Principal Branding Agents 385

Housing Wire

NOVEMBER 1, 2024

Sanchez: When you look at the industry, only 26% of leadership positions in real estate are held by women, even though over 60% of real estate agents are women. We’ve always been a new-agent company. Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars.

Brokerage 384

Brokerage Branding Industrial Agents 384

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. How can agents and teams benefit in 2025?

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

APRIL 29, 2025

Backed by sharp increases in both traffic and agent participation, Homes.com reported 104 million average monthly unique visitors in the first three months of this year. That figure, which is up dramatically from early 2024, signals a fundamental shift in the digital real estate hierarchy and in how agents want to work online, Florance said.

Agents 225

Agents MLS Residential Branding 225

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. For top team leaders, coaching, technology and the network created by the Keller Williams franchise system are common reasons why they feel the brand is the best place for their businesses.

Brokerage 400

Brokerage Technology Branding Industrial 400

Housing Wire

MAY 19, 2025

has added one of New Jersey’s top-performing agents Patrick Southern as part of its expansion into the Garden State. Southern, who has been the leading individual agent in Hudson County, N.J., New York-based real estate brokerage SERHANT. I have known Ryan for some time and am extremely excited to collaborate with SERHANT.

Agents 288

Agents New Construction Brokerage Development 288

Housing Wire

FEBRUARY 6, 2025

Ive done it all, from being a new agent with boots on the ground to running multi-state operations for large real estate firms. Related article How to be a successful real estate agent (without going broke) Here are some quotes to fuel your passion and help you create a business that reflects your unique vision. Sorry, Grandpa!

Branding 368

Branding Agents Investor As-is 368

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs.

Brokerage 386

Brokerage Technology Agents Branding 386

Housing Wire

MAY 21, 2025

Lane: When faced with any uncertainty, I always encourage anyone but particularly agents to really think about what is in their control. Lane: I really think this whole thing has sparked agents to think about value propositions. HousingWire recently caught up with Lane to discuss all of this and more. We call it the 30-3-30.

Industrial 399

Industrial Purchase and sale agreement Agents Branding 399

Housing Wire

OCTOBER 24, 2024

Mutual of Omaha approved brokers and principal agents will have access to five core protections, including a promise that the lender “will not solicit borrowers established within the broker network.” We see this program as a way to show our broker and principal agent partners that we are aligned with their success.”

Principal 425

Principal Branding Investor Industrial 425

Housing Wire

AUGUST 1, 2024

In this tantalizing conversation, Collins and Neuberger survey the CMO’s path into marketing , his experience and approach to the field, brand presence, social media and Realtor.com’s recent buyer agency advocacy campaign. The Realtor.com brand presented new opportunities in terms of brand trust, media relationships and syndication.

Branding 424

Branding Agents Development Marketing 424

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 425

Branding Title Agents Sales 425

Housing Wire

MAY 12, 2025

We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said. Founded in 2007 by Lora and Mitch Umbarger, Advantage Realty Partners will now be integrated into the Heritage Group brand.

Principal 335

Principal Branding Development Agents 335

Housing Wire

MAY 28, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 295

Branding Brokerage Agents Development 295

Housing Wire

MAY 12, 2025

Leaders said the move is aimed at accelerating Sprout Realtys growth across Austin, Waco, Dallas-Fort Worth and other parts of northwest Texas , while allowing the firm to maintain its brand identity and leadership structure. The combined firms now represent 111 agents who handled 1,563 transactions and $738 million in sales volume in 2024.

Branding 341

Branding Brokerage Agents Technology 341

Housing Wire

APRIL 7, 2025

The company also announced that the board had established a capital allocation committee, whose job will be to review CoStars capital structure, as well as how it is allocating funds and its financial targets, including international expansion and investments in its major brands, including Homes.com, LoopNet and Apartments.com.

Branding 376

Branding Investor As-is Agents 376

Housing Wire

JANUARY 27, 2025

For example, changing agent commission guidelines and emerging lead contact regulations are keeping professionals up at night. Together, these obstacles are forcing agents and brokerages to hit the sidelines and plan against seemingly insurmountable odds like facing Brady and the Patriots in the Superbowl. Have a seat and buckle in.

Technology 386

Technology Renovation Industrial Agents 386