Easy Agent Pro

JANUARY 4, 2021

Dynamic Facebook ads are a great way to market yourself, whether you’re a real estate agent or anyone else with an online business. For you uninitiated, Dynamic Facebook ads are smart ads that automatically show the right content to interested buyers. A catalog of properties you want to advertise.

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McKissock

DECEMBER 15, 2021

Social media marketing for real estate has become a bonafide way to market your business and build your personal brand. Want to know why? Your biggest market at this moment (and likely for years to come) are Millennials. Most important, though, is that you post consistently and frequently.

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Real Trends

DECEMBER 23, 2022

“I think you shouldn’t be scared to take risks. People appreciate risks,” says social media content creator and real estate agent Matt Lionetti. Using social media to grow your sphere of influence and promote your business is a staple for most of today’s agents.

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The Close

MARCH 1, 2022

Consistently generating real estate buyer leads is what sets successful agents apart, especially early in their careers. If you want to climb the success ladder in the real estate industry, you’ve got to deploy strategies that will create a steady stream of buyer clients. Our best CRM for 2022 is LionDesk.

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GeekEstate

SEPTEMBER 29, 2020

Tech savvy Real Estate agents have leveraged existing technologies that have been around for years, sometimes for decades, to elevate their clients showing success even before our COVID-19 era. The COVID-19 pandemic has urged agents to pivot and adjust. That’s why we share this article with you today.

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Realty Biz

OCTOBER 4, 2021

A couple of years ago I spotlighted a dime’s worth of top agencies/agents using Instagram. This will be fun for some, and a wakeup call for a few agents who had a shot at social media marketing success, but just blew it. . Sometimes we want to just ask the obvious quesiton, “why bother?”

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Toronto Realty Blog

APRIL 22, 2024

TorontoRealtyBlog I remember the first time one of my elders turned toward me and remarked, “You know……we were all young, once.” Yours truly was included, along with three others. But the irony is: that experience is eventually going to come full circle. I remember it vividly. That included the furniture.

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Realty Biz

NOVEMBER 22, 2022

When it comes to real estate ads, it's important to keep up with the latest trends in marketing and to make sure your ads are reaching the right audience. Whether you're an experienced real estate agent or just starting out, this guide will walk you through creating an effective real estate ads campaign.

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Lab Coat Agents

JUNE 2, 2022

The real estate market is ever-changing. Because of this, it’s so important for new agents to pack their pipeline for long-term, sustainable success. In order to do so, you need the latest and greatest strategies that generate leads and listings for a consistent business. First, set a boundary that you want to prospect.

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The Close

APRIL 12, 2022

Studies consistently show that when you add colorful infographics to text, your audience’s willingness to read your message increases substantially. Sounds like a perfect way to increase audience engagement with your real estate marketing, right? Have clients who are thinking about selling?

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HomeLight

MAY 10, 2022

HomeLight always advises that you check a company’s website for the most up-to-date information. Whether you want to buy or sell a home, you’ll find a wealth of helpful information online. Has brokerage licenses but does not hire agents. Lower listing fees of 1%-1.5%, buyer rebates, salaried agents.

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The Close

AUGUST 27, 2020

It seems like everybody is offering advice on real estate social media marketing these days. Sure, “post great pictures” is definitely good advice, but if you really want to build your brand and get leads on social media, you’re going to need more… well, everything. Beware though: Not all advice is created equally.

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The Close

DECEMBER 5, 2022

Since choosing the wrong real estate coach can be an expensive mistake, we crunched the numbers to find the best real estate coaches and programs in the industry for 2023. We ranked real estate coaches by reputation, cost, and which kind of agent we think they’ll work best for.

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RIS Media

JUNE 13, 2021

This month, Real Estate magazine got to sit down with Rocket Mortgage® Media Manager Kollin Currie to discuss the ins and outs of social media in today’s competitive environment—and what real estate professionals can do to leverage social media to build their business.

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HomeLight

AUGUST 10, 2020

If I told you there’s a super-popular place online where you can advertise your business and your listings, get more leads without spending a lot of money, and do it all without a lot of other real estate agents doing the same thing … you’d be all over it, right? Welcome to Instagram Story Ads.

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Notorious ROB

OCTOBER 24, 2022

Basically, doom for real estate in a variety of ways as the Fed tries its best to kill the economy — particularly buying homes. One thing struck me about our conversation: we all recognize that real estate is a cyclical business. This will be a quick one. Things go up, then things go down. What do I mean?

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Lab Coat Agents

FEBRUARY 5, 2021

When inventory is tight and buyers are getting desperate, what’s a real estate agent to do? . You should have already been doing it —nurturing your database. Keep in touch programs are the key to success in real estate. Real estate kept chugging along. . Historical Overview: 2020.

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The Close

JULY 17, 2020

If there was ever someone whose background, passions, and skill set were perfect for real estate, it would be our Agent Spotlight featured agent, Erica Rawls. We sat down with Erica to ask her about her real estate business, the state of the industry, and to pick her brain about the topics on everyone’s mind right now.

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Redfin

JANUARY 12, 2022

While first-time homebuyers and even seasoned homeowners might have heard of MLS, they may not be familiar with the role it plays throughout the home buying and selling process. Understanding how the MLS factors into the process can help you get the most out of your purchase or sale. How to access the MLS in your area.

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Lab Coat Agents

APRIL 13, 2021

With housing inventory at a record-breaking low, real estate agents have been forced to adapt and change the way they do business in order to produce listings. Focusing only on buyers is no longer a sustainable path to commissions and is requiring agents to focus on new listings. Use this Business Plan Template.

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The Close

DECEMBER 1, 2020

If you’ve worked in real estate for more than 30 seconds, you’ve probably come to the (painful) realization that 1. you NEED seller leads to become a top producer, and 2. First, you need to have a thick skin to handle rejection after rejection. Here are 12 ways to get more real estate seller leads: 1.

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Lab Coat Agents

JULY 18, 2022

With more Expired Listings coming on the market every day, now is the time to call them if you want to close more listings in less time. Expireds are the hottest lead type you can call because they need a skilled agent like you to help them sell their home. The script you use matters.

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Lab Coat Agents

FEBRUARY 10, 2021

It took Taylor Hack just three years from the start of his real estate career to be in the top 2% of RE/MAX agents worldwide. While he seems to figure out how to be a high performer in any role, you can tell Taylor has taken it to a new level in real estate. Seriously, he has too many accolades to mention.).

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HomeLight

AUGUST 3, 2020

Do you want traffic? In this week’s episode of The Walkthrough, AKvertise president Akvile DeFazio shows you how to create Facebook ads that will reach people no matter where they are in the buying or selling process. You can find the group here: HomeLight Agent Community – The Walkthrough. Engagement?

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Broke Agent Media

FEBRUARY 22, 2023

BAM Key Details: The 2022 Social Media Trends report by HubSpot and Talkwalker identified 2022 as the year of “the now consumer” and identified key marketing trends for brands to leverage, many of which remain relevant for real estate brands in 2023. BAM reviewed the report to gather the insights most relevant to real estate agents.

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Toronto Realty Blog

APRIL 25, 2022

I’ve often asked: if you tell the truth about something, do so in a blunt and to-the-point way, and that particular truth is not welcome, would the recipients automatically dislike you? Let’s start from the very, very beginning: real estate is expensive. Should we look at the causes ?

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The Residential Specialist

NOVEMBER 10, 2020

Home pricing is a science and an art that takes into account a multitude of factors. Home pricing is both a science and an art that takes not just buyer psychology into account, but a spectrum of other factors, some of them subjective. It depends who you ask. It depends who you ask. Photo: iStock.com/wildpixel.

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Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

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HomeLight

NOVEMBER 7, 2022

How would you like an extra $58,000 in GCI from your website? How about more than doubling your website leads? This week on The Walkthrough , Leadferno founder Aaron Weiche talks about why texting makes you easier to work with and how it can turn website lurkers into valuable leads. About This Episode.

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The Residential Specialist

FEBRUARY 26, 2021

But why not try combining work and leisure time to grow your business? Agents should consider looking at translating their hobbies or interests into customer growth. Whether it be chess, sailing or stamp collecting, you can probably find a group of like-minded individuals to join or start a club in your community.

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HomeLight

SEPTEMBER 26, 2022

You’ve probably heard that open houses are a waste of time. It’s a system they used to close almost 50 deals last year — about 20% of their 230 total transactions. If you’re not a listener, please listen to a couple episodes and then join. Jordan’s Facebook group: Real Estate + Real Life.

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HomeLight

NOVEMBER 23, 2020

A national pandemic shut real estate down, at least temporarily, and some states declared real estate agents “non-essential.” ” Despite that, real estate defied all expectations during our national economic recession. HomeLight’s Agent Resource Center. Full Transcript.

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HomeLight

JUNE 27, 2022

Some corners of the real estate industry will tell you that open houses are old-fashioned and out of style…that they’re a waste of time. This week on The Walkthrough , Dallas-area agent Jordan Davis shares the system that has agents fighting over which open houses they get each week. About This Episode.

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HomeLight

AUGUST 30, 2021

They free up agents to focus only on active buyers and sellers. Many small teams and solo agents don’t have or want ISAs, but still manage to compete and win the battle for online leads. If you’re not a listener, please listen to a couple episodes and then join. Shanan Steere – agent profile on HomeLight.

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Housing Wire

NOVEMBER 5, 2023

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. It involves identifying and connecting with individuals who might be interested in buying or selling property sometime in the future. In this article What is real estate prospecting?

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The Close

JANUARY 9, 2023

When I started The Broke Agent in 2015, real estate Instagram was an unbearable place to scroll. I remember thinking, “ Is everyone in real estate killing it besides me? Fast forward to 2023, and we’re finally starting to see agents who actually close deals edge out the wannabe gurus.

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The Close

AUGUST 10, 2022

If you find yourself relating more to Jonathan Swift than Taylor Swift, or to Robert Kardashian than his daughter Khloe, then the world of real estate hashtags can be intimidating. Download All 107 Real Estate Hashtags. What Are Real Estate Hashtags Anyway? The 107 Top Real Estate Hashtags for 2022.

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