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AI in real estate: Assessing current and future use cases

Housing Wire

(Photo Credit: AJ Canaria) In the real estate industry, the use of generative artificial intelligence has grown beyond just the composition of marketing copy, leading some to question other potential applications. Eventually, this person ended up working for his company and was the first to ask about ChatGPT’s use in the business.

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How new FCC rules closing the ‘lead gen loophole’ could impact mortgage professionals

Housing Wire

I think [mortgage professionals] need to keep in mind that the lifeblood of a lot of folks businesses is buying leads from lead portals and aggregators,” Marx said. “We Those portals and lead aggregators are smart and they have a lot of money, so they’re unlikely to go out of business or go away, nor are the leads that they buy.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

You should be finding buyers before real estate agents anyway.” You should be finding buyers before real estate agents anyway.” Kortas believes that good buy-side agents will remain highly relevant and garner more business as competitors wash out.

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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

That’s where real estate testimonials come into play. According to the National Association of Realtors® (NAR), 89% of buyers would recommend their real estate agent to others. We recommend creating a space on your website and showcasing your best real estate client testimonials there.

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Opinion: Defendants have solid case for appeal in Sitzer

Housing Wire

I have read them and talked with one of the defendants to get some clarification and an explanation of the basis of the filings. I have read them and talked with one of the defendants to get some clarification and an explanation of the basis of the filings. These actions by the three firms are all a matter of public record.

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Opinion: Why real estate agents shouldn’t worry about commission changes

Housing Wire

These are all untrue and offensive words that come up when searching “Realtors” or “Real estate agents.” And before getting my real estate license in 2009, I had the same opinion, too. The recent multi-billion-dollar lawsuit outcome is both a complete game changer, yet changes nothing at all.

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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch.

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