Remove referral-marketplace
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The nation’s largest MLS is offering a new agent referral network program

Housing Wire

MLS Match is an agent referral network program, while Xomio is internet data exchange (IDX) software that helps agents create websites in 19 different languages. MLS Match will be available to the more than 110,000 members of CRMLS for free, while Xomio will be sold at a discount via the CRMLS Marketplace.

MLS 361
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The value of buyers’ agents

Housing Wire

Ashley Terrell: Mortgage lenders traditionally rely heavily on referrals from buyer agents, with approximately 60-70% of their business coming from referrals from previous clients. HW: Many consumers struggle to understand the role and value of real estate agents.

Agents 397
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As mortgage rates decline, the mantra is ‘no buyers left behind’ 

Housing Wire

As mortgage rates continue to decline, Chad Earnest’s mantra with his referral partners in 2023 is “no buyer left behind.” The Montgomery, Texas-based area manager, who moved from AmeriSave Mortgage Corporation to Cardinal Financial Company in November, launched in mid-2022 a platform to help their referral partners succeed.

As-is 475
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Opinion: Are we facing the end of the Realtor marketplace?

Housing Wire

I have spoken numerous times over the past 35 years about the fairness and efficiency of what I refer to as the Realtor marketplace , which is a combination of a multiple listing service with Realtor association oversight, supported by a majority of brokerage firms and sales agents. Buyers may begin to go directly to listing agents.

MLS 423
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New data reveals changing borrower preferences

Housing Wire

Trusted referrals: Borrowers, especially the least experienced, relied on referrals to choose lenders, turning to their Realtors, family or friends. Borrowers are reliant on referrals from Realtors, friends and family. An ongoing relationship will generate repeat business and referrals years from now.

Finance 374
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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

To get there, Cliffco, which has been in business since 1987, is going after the non-qualified mortgage ( non-QM ) market and investing in tech to get in front of buyers and non-agent referral partners. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals. “In

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Opinion: The role of the LO will soon be very different

Housing Wire

Today, as we face what appears to be the beginning of a modest recovery in the marketplace, we can see the effect of those events in the way mortgage lending has changed forever. The most successful LOs, and lenders, will likely be those who seek out repeat and referral clients.