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7 Real Estate Public Relations Strategies to Get More Exposure

The Close

If you’re a realtor trying to get press coverage to build your brand, you’ll find that pitching journalists can be a real challenge. That’s why I’ve gathered a few of the best methods to master real estate public relations. Why Is PR in Real Estate Important?

article thumbnail

7 Real Estate Public Relations Strategies to Get More Exposure

The Close

If you’re a realtor trying to get press coverage to build your brand, you’ll find that pitching journalists can be a real challenge. That’s why I’ve gathered a few of the best methods to master real estate public relations. Why Is PR in Real Estate Important?

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Zillow appoints Nicole Booth to head its public policy efforts

Housing Wire

Zillow Group appointed Nicole Booth, a 2023 HousingWire Vanguard , as head of public policy and operations. Booth will join Zillow’s government relations and public affairs team, spearheaded by Jennifer Butler. “I Most recently, she was QC Ally ’s CEO and chief marketing officer.

Mortgages 345
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U.S. Treasury’s financial crimes network warns of elder exploitation

Housing Wire

BSA filers reported adult children as the perpetrators of elder theft in nearly 40% of cases, based on a manual review of EFE-related filings,” the report explained. Real estate scams are also included in the typology of the report, although it does not mention reverse mortgages specifically.

Banks 431
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

Real estate brokerage eXp Realty has added industry veteran Wendy Forsythe to its leadership team. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations. ” Forsythe has over two decades of experience in the real estate industry.

Marketing 321
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NAF taps Mosi Gatling for newly created executive role

Housing Wire

Rebecca Anderson, senior vice president of strategic communications and public relations at loanDepot, wrote to HousingWire that the company “enjoys a long history of attracting and developing top-notch talent and “we thank Mosi for her many contributions to loanDepot and wish her the best in the next chapter of her career.”

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NAR releases flood disclosure tracker as federal shutdown looms again

Housing Wire

Current legislative proposals would require states to “mandate a real estate-related disclosure form with specific flood-related questions,” which would require 49 states to “make significant amendments to its laws and regulations” leading to an administrative and enforcement burden, NAR said.