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Are private listings and fiduciary duty truly opposites?

Housing Wire

But could listing a client’s property on a private network instead of the MLS really be considered a breach of fiduciary duty? A study from Bright MLS backs up Willoughbys assertions. HousingWire consulted legal and consumer advocacy experts to find out. What is fiduciary duty anyway? Why would we hide it?

MLS
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Luxury Presence launches AI marketing team for real estate agents

Housing Wire

The company said the tool is built on a proprietary system called PresenceAI, which uses real-time MLS data and behavioral insights from over 60 million annual website visitors. Each function operates independently and updates agents through a dashboard — where agents can review, approve or reject changes.

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9 expert tips to close real estate deals faster & easier

Housing Wire

Pre-qualify your leads Honing your pre-qualification process will save you time and energy by ensuring youre focusing on potential clients who are ready, willing and able to buy or sell soon. Pre-market your listings Sell your listings faster, possibly even before they hit the market, by pre-marketing them.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Check out some fantastic pre-built designs on sites like Canva or Etsy. Market Leaders advanced newsletter automation tool can help. Need some great ideas? Brand consistency helps build your brand identity.

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From consultation to closing: The definitive homebuying checklist

Housing Wire

Secure a mortgage pre-approval As a rule of thumb, its best to have your clients obtain a mortgage pre-approval prior to setting up any searches and conducting property tours. Required documentation Save your clients some time by providing them with a list of the documents theyll need to get pre-approved.

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12 open house scripts to impress buyers and win more clients

Housing Wire

or “Are you pre-approved?” You should use whatever channels you already have, like social media, email, your MLS, a group text and even knocking on a few doors if it’s a neighborhood. You don’t want to come in too hot with lines like, “Are you working with an agent?” right after they sign in at your open house.

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

MLS 150–200 words, Zillow, Instagram caption, email blast blurb] Tone and style: [e.g., Write a real estate listing description for the following property: Type of property: [e.g., single-family home, condo, townhouse] Location: [e.g., neighborhood + city] Bedrooms/Bathrooms: [e.g., 3 beds, 2 baths] Square footage: [e.g.,