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Opinion: Sitzer/Burnett decision presents an uncertain future for buyer agents

Housing Wire

Savvy sellers are consumers who will choose to have a seller agent complete a basic MLS listing, then take the process into their own hands by fielding orders directly from buyers rather than give 3% to have offers brought to them. If this is to happen, buyer agents and mortgage companies will be forced to adapt.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Check out some fantastic pre-built designs on sites like Canva or Etsy. Market Leaders advanced newsletter automation tool can help. Need some great ideas? Brand consistency helps build your brand identity.

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How online auctions deliver on the promise of pre-foreclosure sales

Housing Wire

The great promise of short sales and other distressed pre-foreclosure sales as a foreclosure alternative is most fully realized in a competitive and transparent online auction marketplace, according to recent data from the Auction.com Market Validation Program (MVP) for pre-foreclosure sales. Pre-Foreclosure Potential.

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From consultation to closing: The definitive homebuying checklist

Housing Wire

Secure a mortgage pre-approval As a rule of thumb, its best to have your clients obtain a mortgage pre-approval prior to setting up any searches and conducting property tours. Required documentation Save your clients some time by providing them with a list of the documents theyll need to get pre-approved.

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Roof AI powers its sales assistant with OpenAI technology

Housing Wire

Roof AI , an artificial intelligence -powered sales assistant that helps real estate and mortgage companies generate revenue across their business units, announced the integration of OpenAI ’s technology into its system, significantly boosting its capabilities. We chose Roof AI for its seamless integration with the MLS.

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9 expert tips to close real estate deals faster & easier

Housing Wire

Pre-qualify your leads Honing your pre-qualification process will save you time and energy by ensuring youre focusing on potential clients who are ready, willing and able to buy or sell soon. Pre-market your listings Sell your listings faster, possibly even before they hit the market, by pre-marketing them.

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

MLS 150–200 words, Zillow, Instagram caption, email blast blurb] Tone and style: [e.g., to neighborhood guides or buyer tips) and suggest one external link to a trusted resource (like a mortgage calculator). Write a real estate listing description for the following property: Type of property: [e.g., 1,800 sq ft] Key features: [e.g.,

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