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Floify now competes directly with Equifax’s The Work Number

Housing Wire

Lenders can embed Floify Verify directly into the loan application process to speed up loan approval. Lenders can also configure Floify Verify to be initiated by the loan teams later in the process, such as after a financial pre-screening, allowing them to better control the borrower’s experience and costs.

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Are you prepared to respond as borrower demand shifts?

Housing Wire

According to data from the ICE Mortgage Monitor , mortgage servicers across the industry saw refinance retention in the second quarter fall to the second-lowest point in 17 years. When rates drop, retention becomes more difficult, and the market tends to favor consumer-direct lenders promoting more attractive refinance or HELOC rates.

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Are you equipped for the next generation of homebuyers and investors?

Housing Wire

Myth-busting non-QM While industry perceptions have shifted from skepticism and caution to acceptance and adoption of non-QM lending, it’s safe to say there are a few holdouts. Here’s why: Quality loans Today’s non-QM loans are a far cry from the risky products of the pre-2008 era. Click Here

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RatePlug Launches ‘Afordal’: Integration of Home Search, Rates, Pre-Approval and Financing Options

RIS Media

RatePlug, a provider of mortgage data integration into home search systems, has announced the launch of Afordal, a platform to unify home search, live mortgage rates, rapid pre-approval, and property-specific special financing in one seamless solution.

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

Start with general awareness and education, then address common pain points (such as [insert pain points, e.g., low inventory, interest rates, confusion about financing]) and end with stronger calls to action. Here are the details: Audience: [e.g., first-time buyers in Austin] Cadence: [e.g., 1 email per week] Length: [e.g.,

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Rocket Companies to Acquire Redfin in $1.75 Billion Deal

BAM Media

This move aims to integrate Rockets mortgage lending with Redfins home search and real estate services, making it easier for people to buy and finance homes in one place. The deal is expected to close in the second or third quarter of 2025, pending shareholder and regulatory approvals. For now, Redfin will keep operating as usual.

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The Best Mortgage Blogs From 2017 | Advice For Home Financing

Rochester Real Estate

Top Mortgage Blogs From 2017 Best Mortgage & Home Financing Blogs From 2017 We’re back! Below you’re going to find some incredible recaps of home financing and mortgage blogs that have been published during 2017. The authors of these articles are some of the best writers in the mortgage and real estate industries.