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Introducing the 2025 Marketing Leaders!

Housing Wire

HousingWires Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. This year 55 honorees were selected.

Marketing 392
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It’s time we put the guardrails up and protect consumers from abusive trigger leads 

Housing Wire

This invasive and often abusive marketing blitz, known as “ trigger leads ,” can open the door to identity theft, fraud and predatory lending—ultimately harming borrowers who are in pursuit of their dream of homeownership.

HR 425
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House passes bill to modernize VA appraisals

Housing Wire

With the passage of HR 7735, known as the “Improving access to the VA home loan benefit Act of 2022,” the VA is now permitting desktop appraisals and in some circumstances, waiving appraisals altogether. House of Representatives this week passed a bill that streamlines the appraisal process for U.S.

HR 508
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Former G-Rate employees allege toxic work environment: Chicago Tribune

Housing Wire

According to Inside Mortgage Finance (IMF) estimates, Chicago-based Guarantee Rate was the ninth-largest mortgage lender in the country in the first quarter of 2024. The mortgage lender, which grew to 9,708 employees at its peak in 2021, shrank to 3,871 workers as of April due to a declining origination market.

HR 457
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Introducing the 2021 HW Insiders

Housing Wire

Finance of America Reverse. SVP, Secondary Marketing Manager. Senior Director of Strategic Finance. HR Director. Director of Strategic Finance and Analytics. Finance of America Reverse. Finance of America Mortgage. Senior Manager of Customer Engagement and Marketing Technology. Amanda Overton.

HR 432
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Better.com’s CEO apologizes, but the fallout continues

Housing Wire

In response to the PR nightmare, members of Better’s communications team, including head of public relations Tanya Hayre Gillogley, head of marketing Melanie Hahn, and vice president of communications Patrick Lenihan, all submitted resignations this week, according to a source familiar with the matter. In doing so, I embarrassed you.”.

HR 397
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Despite headwinds, these mortgage companies are hiring

Housing Wire

WesBanco Bank , the second-largest bank headquartered in West Virginia, plans to hire at about a dozen loan originators in 20 major markets this year. Several large mortgage brokerages see the market-wide volatility as a recruiting tool. Casa plans to also hire for data, IT, operations and HR roles.

Mortgages 476