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Startup NFTYDoor launches home equity platform with one-minute application

Housing Wire

Mortgage startup NFTYDoor plans to launch a home equity platform, promising borrowers “a one-minute online application and funding in as little as three days.” He’s entering a bright space: home equity products have become more popular given the surging value of homes used as collateral. Presented by: ServiceLink.

Equity 342
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A transparent foreclosure marketplace reveals hidden equity

Housing Wire

billion in potential home equity has been uncovered for distressed homeowners facing foreclosure. A foreclosure sale usually represents the last chance for a distressed homeowner to benefit from any equity in a property being foreclosed,” said Ali Haralson , Auction.com president. “If Over the past five years, more than $1.2

Equity 452
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The 2023 housing market is at odds with itself

Housing Wire

A paradoxical picture is emerging as the spring market is underway. On the one hand, elevated mortgage rates continue to erode buyers’ purchasing power, and in some markets, home prices are falling. All major housing market metrics point to a restrained housing market. What can we expect in 2023? Buyer disappointment.

Marketing 435
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Bright MLS Wins Award for ‘Open Housing Marketplace’ Campaign

RIS Media

Bright MLS has announced that its “Open Housing Marketplace” campaign, designed to increase awareness about a fair housing market, has been selected as a two-category winner (Responsible Technology and Diversity, Equity and Inclusion) in the 3rd Annual Anthem Awards.

MLS 106
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Pending home sales post a modest gain in March:  NAR

Housing Wire

“First-time homebuyers are having the hardest time,” Bright MLS chief economist Lisa Sturtevant said in a statement. Some of these all-cash buyers are investors, but the majority are repeat homebuyers who are able to roll equity from a home sale into their next purchase. Luxury buyers have also been resilient, Sturtevant added.

Sales 431
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Bright MLS Named Finalist for Digital Awards

RIS Media

Bright MLS has announced that its digital campaign, “Open Housing Marketplace,” featuring an original digital short, “A Place to Call Home,” has been named a finalist in two categories, Responsible Technology and Diversity, Equity and Inclusion of the 3rd Annual Anthem Awards, a special focus of the Webby Awards that honors purpose and mission-driven (..)

MLS 98
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Are shopping signals the secret to mortgage marketing?

Housing Wire

Educate your outreach by keying into shopping behavior and you can empower your mortgage marketing in the new year. Market outlook. The refinance boom of 2021 has given way to the purchase market of 2022. Not only is the market pendulum swinging from refinance to purchase, but we are also seeing a marked shift in who is buying.

Mortgages 380