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Home equity access: How Finance of America bolsters the market with home equity products

Housing Wire

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. HousingWire: How did you get into Finance of America and the industry?

Equity 370
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Americans tapped $25B in home equity in Q1. That hasn’t happened since 2008

Housing Wire

homeowners tapped nearly $25 billion in home equity through second-lien mortgages during the first quarter of 2025 the largest volume for this period in 17 years, according to the ICE Mortgage Technology ‘s newest Mortgage Monitor report. trillion in home equity entering the second quarter, up 4% from a year earlier.

Equity 475
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Unison announces rate cut on alternative home equity loan product

Housing Wire

San Francisco-based home equity solutions provider Unison announced Monday that it’s lowering the annual percentage rate (APR) on its Equity Sharing Home Loan, an alternative funding vehicle aimed at helping U.S. homeowners tap into record levels of equity. Rates for high-risk borrowers sometimes exceed 12%.

Equity 301
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Why it’s time to rethink the appraisal default in home equity lending 

Housing Wire

Instead of refinancing, they’re tapping into their equity through home equity loans and HELOC s to finance renovations, cover tuition, or consolidate high-interest debt. It’s comprehensive, reliable, and for many loan types it is still indispensable. A home equity loan isn’t a life-altering mortgage refi.

Lending 325
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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

Housing Wire

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products. Those are decisions yet to be made.

Equity 335
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FOA lowers rate, expands HomeSafe Second reverse mortgage into new states

Housing Wire

Reverse mortgage industry leader Finance of America (FOA) announced updates on Thursday to the interest rate for HomeSafe Second, its proprietary second-lien reverse mortgage product. The interest rate on the loan has been lowered from 9.99% to 9.49%. The interest rate on the loan has been lowered from 9.99% to 9.49%.

Mortgages 408
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Dunmor, Newfi augment partnership with minority equity investment

Housing Wire

Business-purpose residential mortgage lender Dunmor announced Thursday that it has received a minority equity investment from Newfi Lending , a nonagency mortgage lender owned by funds managed by Apollo Global Management. According to Dunmor, the investment is an extension of an original partnership initiated in June 2024.

Equity 362