Lead Follow-Up: The Most Important Task that Isn’t Happening
MAY 27, 2020
There’s a process in real estate where most agents are consistently falling short. Lead follow-up. 90% of real estate agents will give up on a lead after the first four touches, despite the fact that 70% of the time that lead will go on to buy a home within the year, just with a different agent. 80% of prospects are deemed ‘bad leads’ by sales teams, and yet still go on to purchase within 24 months.