Tue.Feb 21, 2023

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How to price homes properly in a volatile housing market

Housing Wire

High-volume home sellers are in a bit of a pickle in today’s market thanks to rapidly rising mortgage rates last year. “We’re just trying to move inventory quickly,” said Lee Kearney, a Tampa, Florida-based real estate investor who has an inventory of between 15 and 20 homes for sale at any given time. “If it’s not moving, change the pricing so it does move.

Marketing 384
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CoStar’s Andy Florance: ‘We are not buying Move’

Real Estate News

Florance, founder and CEO, made the announcement during a Q4 earnings conference call Tuesday, which also highlighted the company's revenue gains.

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Mutual of Omaha Mortgage acquires Keller Mortgage

Housing Wire

Mutual of Omaha Mortgage (MOM) has acquired the assets of Keller Mortgage – the lending arm of real estate holding company kwx – for an undisclosed amount. Keller Mortgage will be operated as an independent division alongside Mutual of Omaha’s existing forward and reverse mortgage division, MOM said in an e-mailed response. “This transaction brings together two leaders in the mortgage industry, leveraging the strengths of each to provide outstanding products and services to homebuyers fro

Mortgages 370
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At family-owned Windermere, relationships are a top priority for 2023

Real Estate News

Led by co-presidents OB Jacobi, Jill Jacobi Wood and Geoff Wood, the company continues to grow but strives to retain its family-oriented culture.

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

Ready to better your Back Office? Dive into the secrets to a powerhouse back office with Brokermint expert, Jessica Souza. In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Existing home sales continue to decline in 2023

Housing Wire

Existing home sales started 2023 right where they left off at the end of 2022, dropping for the 12 th consecutive month. In January, the seasonally adjusted sales pace for existing homes dropped 0.7% from December to a pace of 4.00 million, according to a report from the National Association of Realtors (NAR) released Tuesday. On a yearly basis, existing home sales were down 36.9% in January.

Sales 370
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Consolidation means fewer MLSs and associations in 2023

Real Estate News

T3 Sixty's annual report on Organized Real Estate found a 7.6% drop in the number of MLSs and a 3.8% drop among Realtor associations since 2020.

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More Trending

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U.S. home sales drop for the 12th straight month

Real Estate News

Sales of existing homes fell again in January, but the slower rate of declines suggests the market is "bottoming out.

Sales 256
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FOA agrees to sell commercial lending business to Roc Capital

Housing Wire

Finance of America Companies (FOA) has entered into an agreement to sell the operational assets of its Finance of America Commercial vertical to Roc Capital Holdings LLC. The deal will offload an FoA subsidiary division that offers residential real estate investment loans. Roc Capital is expected to pay FOA an “aggregate purchase price” over a three-year period, which will be based on the purchased asset performance and will not exceed $30 million, according to an 8K form reviewed by

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More homebuyers are blaming their agents — and hauling them to court

Inman

Even though the extreme seller's market is in the rearview mirror, disgruntled clients have been filing more lawsuits against their agents, according to an analysis by Victor Insurance Managers.

Agents 196
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New American Funding names new co-CEO and president 

Housing Wire

California lender New American Funding has promoted Patty Arvielo to CEO, becoming co-CEOs with her husband Rick. Christy Bunce will succeed Arvielo as president. “Patty Arvielo had served as president of the company before being elevated to the co-CEO position but in effect has always conducted herself as co-CEO for NAF because of her and Rick’s amazing partnership in building and running NAF from a high level,” the company said in an e-mailed response when asked how her role would change with

Mortgages 355
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Need Curated Pre-foreclosure Lists to Generate New Real Estate Leads? Trellis Has the Data!

Trellis is a state trial court research and analytics platform that provides Real Estate Professionals (Buyers, Foreclosure, Loan Modification, etc.) with LEADS on Pre-Foreclosures, Lis Pendes, Distressed Assets and more — to help uncover **new** opportunities and grow their business. The process is quick and easy — and all in real time. Trellis will supply you with a link to the relevant dockets, a Leads sheet and access to its UI where applicable.

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The Two Big Issues the Housing Market’s Facing Right Now

Keeping Current Matters

The biggest challenge the housing market’s facing is how few homes there are for sale.

Sales 212
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Push button. Get CEO? What’s next for Rocket

Housing Wire

Jay Farner likes to tell a story about his early days at Rock Financial , which would become Quicken Loans and eventually Rocket Mortgage. It was 1996 and Dan Gilbert , the founder and CEO, announced that the company’s mortgage bankers weren’t going to meet with applicants face to face. Instead, Farner recounted in an interview with tech outlet Protocol , they would do mortgages by telephone.

Loans 342
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Despite slow market, CoStar sees revenue and profit rise in Q4

Inman

The company's revenue jumped 13 percent year over year between October and December. CEO Andy Florance also promised Tuesday to continue CoStar's push into residential real estate.

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6 top secrets to selling expired listings

Real Trends

Your No. 1 job in your real estate practice is to generate new business. Without a steady stream of new listings, nothing else matters. You could have the most polished listing presentation, be fantastic at prequalifying prospects and even be a great negotiator and closer, but without leads, none of that matters. Working with sellers of listings tha t didn’t sell can be a goldmine.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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23 TikTokers you should be following in 2023

Inman

Whether you’re looking for inspiration to get out there and conquer your day or looking to improve your real estate content on TikTok, here are some of the best real estate-related follows on the platform.

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Increasing Listing Value Through Guided Presale Renovations

GeekEstate

[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Revive] The benefits of flipping your own home are attractive to homeowners, but many lack the knowledge, guidance, and access to capital to make the right renovations. Enter Revive: a home concierge service that identifies the most effective pre-sale home improvements, provides renovation estimates, secures and manages contractors to complete the work, and fronts the cost of the

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$1.3B South Florida indie brokerage returns to Keller Williams

Inman

After nearly five years away from Keller Williams, Florida-based indie brokerage Laurie Finkelstein Reader Real Estate has rejoined the Texas franchisor. Finkelstein Reader initially joined Keller Williams in 2011 as the leader of the Laurie Finkelstein Reader Real Estate Team. Her team served buyers and sellers in Broward County, Florida.

Brokerage 148
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Expenses to Consider When Buying Your First House

Realty Biz

Are you planning on purchasing your first home? As a first-time buyer, you might be surprised by some of the home buyer's costs you will regularly need to pay. While some monthly housing expenses, like your mortgage payments, are apparent, they aren't your only costs. When buying, it's easy to overlook expenses for first-time buyers. We are providing this information so you can create a budgeting plan that will work.

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Maximizing Your Online Presence: Tips for Real Estate Agents on Social Media

Speaker: Sarah Santa Ana, Real Estate Coach, Move4Free Realty

Networking is one of the crucial elements in every real estate organization's success. Both agents and real estate companies need to maintain robust networking links. This is why social media is essential for any real estate professional! Social media enables you to stay in touch with your present clients, maintain connections with your past clients, and engage potential customers and investors.

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CoStar will not acquire portal Realtor.com after all

Inman

Buying Realtor.com was viewed as a potential way for CoStar to take on Zillow. But CoStar CEO Andy Florance said Tuesday that his company would instead focus on its Homes.com business.

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Heading Back to 7%

BubbleInfo

Last year the NSDCC sales were the lowest on record. We were already thinking that if the 2023 sales could get to 80% of that number, it would be great. But if mortgage rates spend the next ten months over 7%, what will be the annual sales count for this year?

Sales 105
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Mark Wahlberg’s sweeping Beverly Hills mansion brings in $55M

Inman

Mark Wahlberg and his wife, Rhea Durham, initially listed the 30,500-square-foot property for $87.5 million in April 2022 but dropped the ask by $8 million after it sat on the market for several months.

Marketing 148
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Laurie Finkelstein Reader Real Estate rejoins Keller Williams

Real Trends

Top South Florida Realtor Laurie Reader and her Plantation-based team, Laurie Finkelstein Reader Real Estate , have realigned with real estate franchise Keller Williams, the company announced on Sunday at its “ Family Reunion ” event. The team first joined Keller Williams in early 2011 before making the move to operate independently in July 2018. Reader, founder and CEO of the firm, will bring to Keller Williams 104 real estate agents and 20 staff members.

Agents 103
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Rise of The Apps: Building Your Dream Tech Stack For Real Estate Success

Speaker: Trey Willard, Realtor/Team Leader at Keller Williams Realty, Inc.

In order to create continued success in today’s real estate market, realtors need to utilize an arsenal of technology that will increase their efficiency and presence on social media. Using technology to manage your prospects and tap into their needs through websites, social media, and other channels is critical for real estate success in 2022 and beyond.

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3 strategies to step into the spring market on the right foot

Inman

Now is the time to take constructive action that can impact the trajectory of your whole year. Do these three things to successfully set the tone for this year’s unique market conditions.

Marketing 144
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The Top 5 Legal Issues Every Real Estate Agent Needs to Know

Broke Agent Media

As a real estate agent, you play a crucial role in helping clients achieve their housing goals. But navigating the complex legal landscape of the real estate industry can be challenging, especially for those new to the field. Ignoring these legalities can not only lead to costly mistakes but also damage your reputation.

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Reimagining the housing choice voucher program

Inman

The federal voucher program has fallen far short of its goals, according to strategy expert David Piscatelli. By making minor adjustments to federal policy, an entirely new generation of children can enhance their chance to achieve better health and greater economic mobility.

Agents 131
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Grant Cardone Says THIS Will Save Housing

Broke Agent Media

In this week’s episode of The Real Word , Byron Lazine and Nicole White return to OG style with three rackets. Now that Washington is focused on preparing for the next election, there’s less content related to the housing market. Hence the absence of the “Left, Middle, Right.” For starters, they discuss a Gary Keller article on Inman, which spelled out what agents need to be doing right now.

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5 Data Proven Ways Agents Can Do 18% More Business

Curious as to how you could do 18% more business? How about 14 more transaction sides per year? Check out this infographic with data from a RealTrends study to learn more.

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Costly housing spurred California’s 500,000-person pandemic exit

Inman

The state's population exodus was second only to New York, which lost 15,000 more people. The sky-high cost of housing was the residents' primary reason for departure.

Marketing 147
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With Mortgage Rates Rising, Will Buyer Demand Remain Strong?

Broke Agent Media

BAM Key Details : A new Zillow analysis shows buyers can expect competition for well-priced homes, especially those at a lower price point, but without the crowds of 2021 and early 2022. According to a new Redfin report, while buyer demand has cooled due to rising mortgage rates, buyers are still more active than they were last fall, and pending home sales continue to improve.

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Top-producing The Brian Pistorius Group joins Compass

Inman

The Chicago-based team has exceeded $50 million in sales volume since 2021 while still at Berkshire Hathaway HomeServices, Compass told Inman exclusively.

Sales 138
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A Contagion in the Real Estate Industry

Broke Agent Media

There’s a contagion in the real estate industry right now. Agents are spending an enormous amount of time, energy, and money producing content that doesn’t show them in the best light. Many are looking for likes from other agents. In other words, they’re looking to become social media famous instead of aiming to educate. But what you need to realize is people will Google you.

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Real Estate Solutions: How to Crush Your Sales Goals and Fuel Your Pipeline

Speaker: Mary Maloney, Founder & Team Leader at Hometown Realty

The sales cycle in real estate is frequently measured at 3+ months. During this time, real estate agents frequently lose contact with clients and miss out on opportunities because they fail to follow up and provide value to the client. Top real estate agents are distinguished from developing agents by their ability to convert organic connections into sales opportunities.