Tue.Aug 09, 2022

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SEO: How to Optimize Your Real Estate Website

Realty Biz

Every savvy real estate professional knows that the bulk of your marketing and brand-building efforts for your business are done online. There are dozens of ways to accomplish this, from paid advertising to social media marketing to email list building and more, but one of the most effective ways to build your brand as a real estate agent is to optimize your real estate website.

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Opinion: Has the title industry reach the automation tipping point?

Housing Wire

Not many would count the title industry among the economy’s technology leaders. Candidly, there’s good reason for that. For decades, settlement services firms staked their reputations on personalized customer service and regional or local expertise, rather than cutting-edge technologies. More than a few observers have referred to us as a mom-and-pop industry because it’s comprised of a significant number of small agencies.

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Selling Your House? Your Asking Price Matters More Now Than Ever

Keeping Current Matters

There’s no doubt about the fact that the housing market is slowing from the frenzy we saw over the past two years.

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After $223M loss in Q2, loanDepot closes wholesale channel

Housing Wire

California-based mortgage lender loanDepot is shutting down its wholesale division amid plummeting origination volumes and widening financial losses in the second quarter. The decision to close the channel also reflects fierce competition from its peers in the broker space, primarily from United Wholesale Mortgage (UWM). The announcement on Tuesday came alongside a $223.8 million loss in the second quarter of 2022, more than double the $91.3 million loss in the first quarter of 2022.

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The 2025 Real Estate Roadmap to Success

Don’t just react to changes, plan for them, so you can approach the new year with confidence, direction, and a competitive edge for your business. Having a well-defined business plan helps you chart a clear course, navigate challenges, and set a foundation for growth. This workbook gives you the key steps to outline what matters and will ensure you’re moving ahead.

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Don’t Miss the “ONE” Proptech Conference for Founders/Execs

GeekEstate

Taking place at the MGM on September, Blueprint is rapidly approaching. With their inaugural event a year ago, the Blueprint team attracted an amazing turn-out in the middle of delta uncertainty. Frankly, I was beyond impressed with what Vik Venkatraman and David Hirschman pulled off. A few reflections previously shared with GEM members a week after the event… Huge props go to the feat the Blueprint team pulled off this past week in Las Vegas: an amazing turn-out of proptech executives

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There’s more blood on the tracks in the non-QM market

Housing Wire

The latest non-QM player to feel the pain of the interest rate volatility afflicting the nation’s housing market this year is a Pasadena, California-based real estate investment trust called Western Asset Mortgage Capital Corp. The REIT, which is managed by investment advisor Western Asset Management Co. LLC , recently announced that it is exploring a potential company sale or merger in the wake of posting a $22.4 million net loss for the second quarter ended June 30, — on the heels of posting

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HousingWire August Demo Day: Vesta Technologies

Housing Wire

Vesta Loan Origination System. Vesta is the next generation loan origination system (LOS) specifically built to help lenders transform to technology companies. Vesta is building a fault-tolerant & fully audited system of record centered around a customizable task engine that enables business teams to update and automate processes without code, and offers open API’s that allow lenders to choose or build their own point solutions.

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Single-Family Homes Started in 2021

Eye on Housing

According to NAHB analysis of the Survey of Construction (SOC), new single-family starts expanded at a fast pace in 2021. Nationally, 1,133,145 new single-family units were started in 2021, 14% higher than the units started in 2020. It marked the fastest growth rate since 2013 and the highest count of starts since the Great Recession. Among all the nine Census.

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HousingWire August Demo Day: ICE Mortgage Technology™

Housing Wire

AIQ by ICE Mortgage Technology. AIQ by ICE Mortgage Technology , is an omnichannel solution that leverages artificial intelligence that enables lenders, investors, and servicers to automate manual workflows and increase productivity and quality, while reducing risk and boosting ROI. Product Fast Facts. #1. Lenders — Boost productivity by 30% and increase the average customer ROI by 400%. #2.

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How to Explain 1031 Exchange Rules to Your Clients (in Plain English)

The Close

As Realtors, we have a fiduciary responsibility to provide our clients with the best advice and options to serve their financial interests. When it comes to saving them money on capital gains taxes from selling investment properties, a 1031 exchange will almost always be in their best interest. The only problem is that 1031 exchange rules are complex.

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Avoiding Lease Accounting Pitfalls in 2025: Lessons Learned from Spreadsheet Errors

Speaker: Abdi Ali, Sr. Lease Accounting Consultant

Join this insightful webinar with industry expert Abdi Ali, who will discuss the challenges that can arise from managing lease accounting with spreadsheets! He will share real-world examples of errors, compliance issues, and risks that may be present within your spreadsheets. Learn how these tools, while useful, can sometimes lead to inefficiencies that affect your time, resources, and peace of mind.

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HousingWire August Demo Day: CoreLogic

Housing Wire

CoreLogic Title & Closing Solution. The CoreLogic Title & Closing Solution syncs your order management, secures all vendor communications and document transfers, and ultimately improves your borrower’s experience. It supports retail origination – both purchase and refinance, home equity, default servicing, and wholesale lending channels.

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Why You Should Capitalize on the “Negativity” About Mortgage Rates as a Buyer Right Now

Lighter Side of Real Estate

Even though mortgage rates dipped below 5% this past week , they’re still higher than they were just a few short months ago. This has priced some home buyers out of the market, and caused others to take a wait-and-see approach, hoping for rates to drop back down to historically low levels. It’s understandable why current buyers would want to hope and wait, but it’s impossible to say if rates will ever go back down to the 2% or 3% range, let alone soon.

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HousingWire August Demo Day: Qualia

Housing Wire

Qualia Connect. Qualia Connect enables lenders to standardize the way you work with title and settlement companies. Automate your operations with any title company in order to deliver secure, on-time, and error-free closings. Product Fast Facts. #1. Automated Order Placement & Information Exchange: Automatically place orders and trigger information requests directly from your LOS. #2.

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The share of stale listings is growing

Real Trends

The share of for-sale homes listed for longer than a month grew in July. During the month, the share of homes that were listed for 30 days or longer without going under contract rose 12.5% from July 2021 to 61.2%, according to a report from Redfin published on Tuesday. The report analyzed for sale listings in the 50 most populous U.S. metropolitan areas, identifying the share of “stale” listings, or those that were on the market for at least 30 days without going under contract.

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Driving Profit: 4 Pillars for Growing Your Real Estate Brokerage

In the rapidly changing real estate landscape, achieving profitability requires a strategic approach beyond traditional methods. Our guide, "The 4 Pillars to Brokerage Profitability," outlines four essential pillars for scaling your real estate business: a seamless lead-to-close technology ecosystem, tailored integrated solutions for teams and agents, value-added success services and community support, and consumer-centric operations throughout the full homeownership lifecycle.

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Mortgage credit availability sinks in July as lenders pull back

Housing Wire

Lending standards tightened in July with the mortgage credit availability index (MCAI) dropping 9%, the largest monthly drop since April 2020, according to the Mortgage Bankers Association (MBA). The MCAI fell to 108.8 in July as lenders streamlined their loan offerings in a shrinking mortgage origination environment, said Joel Kan, associate vice president of economic and industry forecasting at MBA.

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Multigenerational marketing will help agents prosper in today’s market 

Real Trends

No matter how the market is performing, real estate remains a relationship-centric business, even with the rise of the tech-focused brokerage model. And of course, the agent remains the key advisor entrusted with one of the biggest personal financial decisions a person will make in their lifetime. Now is the time for agents to consider who the potential homebuyers and sellers of today are and the best ways to engage with them. .

Marketing 101
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Title Talk with Rachel Luna

Housing Wire

Rachel Luna, principal of Patriot Title Company. With over 13,000 followers on Instagram , Rachel Luna, the principal of Texas-based Patriot Title Company , is the self-proclaimed “Texas Title Queen.” Luna has worked her way through the ranks and is now among the most recognizable pros in the title industry. “I have worked every position in the title industry, from the front desk to file clerk, to copy girl, to a notary, to an escrow officer.

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5 Real Estate Tech Trends Disrupting the Real Estate Industry

The Close

Innovation in real estate tech happens at a rapid pace. It seems like every week there’s a new company or tool poised to disrupt the real estate space with groundbreaking technology. As The Close’s resident real estate Technology Analyst, it’s my job to stay on top of real estate tech trends and keep our readers in the loop on the technology that could potentially disrupt the way they (and their buyers and sellers) do business.

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Tech-Forward Strategies for Scaling Agent Efficiency & Accelerating Growth

As the real estate market evolves, technology has become essential for success. According to NAR, only 26% of agents feel their brokerage provides the necessary tech tools and, as a result, agents seek teams and brokerages who prioritize technology investments! Whether you manage an established team or are forming a new one, this guide outlines key considerations and necessary applications to thrive.

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Black Knight’s Optimal Blue adds location-based pricing feature

Housing Wire

Black Knight ‘s Optimal Blue product, pricing and eligibility (PPE) engine added a location-based pricing feature amid a slowdown in the mortgage market. The functionality expansion will assist investors and lenders in promoting affordable housing in underserved markets, the firm said. The new capability automates the process of collecting census tract data to deliver applicable pricing premiums at the time of rate quote.

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Maximizing Efficiency: A Data-Driven Look at What’s Holding Property Management Businesses Back

App Folio

Despite a historic climb in rent prices and surging demand for units nationwide, today’s property managers are contending with a.

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René Rodriguez announced as the Vanguard Forum keynote speaker at HW Annual Oct. 4

Housing Wire

René Rodriguez, the author of the best-selling book, “Amplify your Influence: Transform how you Communicate and Lead,” is slated to share his expert insights on leadership and influence during the Vanguard Forum at HW Annual this year. Joining as the keynote speaker for what should be the most powerful room in housing, Rodriguez kicks off the invite-only forum on Oct. 4. .

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Ask these 5 questions to qualify leads like a sales professional

The American Genius for Real Estate

How to better qualify leads: get enough information to decide how likely the opportunity will convert into sales. The post Ask these 5 questions to qualify leads like a sales professional appeared first on The American Genius Real Estate.

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The Broker Action Plan for the Post-NAR Lawsuit Landscape

Now more than ever, brokers need to provide agents with the right tools, strategies, and training to effectively demonstrate their expertise, negotiate successfully, and foster strong client relationships. So – what should brokers do to ensure this? Invest in the right technology, continuous education, and innovative marketing strategies that empower agents to stand out in a crowded marketplace.

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UWM posts stronger profits than Rocket in Q2 2022

Housing Wire

United Wholesale Mortgage (UWM), the nation’s largest wholesale lender, posted a drop in origination volume and profits in the second quarter compared to the first three months of 2022, even after maintaining its gain-on-sale margins and increasing the fair value of mortgage servicing rights (MSRs). But the Pontiac, Michigan-based lender improved its performance compared to the same period of 2021 , as the company has adopted a more aggressive pricing strategy to win in a purchase market.

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Over List, July

BubbleInfo

The graph above shows how the 2021 off-season wasn’t off by much, with nearly half of the Nov-Jan sales closing over their list price. We probably won’t see that happen this year! On the street, it feels like the off-season is already here, which is fine. The seasonality has been topsy-turvy ever since the pandemic […].

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HousingWire August Demo Day: SAGENT

Housing Wire

CARE. CARE is Sagent’s consumer platform that links a modern, bank-on-your-phone experience for borrowers with seamless human care from servicers. Borrowers can manage payments and escrows, plus monitor home equity, new offers, and tax matters. They can also quickly apply for and resolve forbearances and loan mods during hardships. Product Fast Facts. #1.

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Inside an Elegant Pacific Heights Condominium

Sotheby's International Real Estate

With its luxurious, historic, often architecturally significant estates and dramatic vistas of the bay and the Golden Gate Bridge, Pacific Heights has long been known as one of San Francisco’s most prestigious and coveted neighborhoods. This consummately chic condominium home—occupying a full floor of a refined building and replete with superior details and amenities—is perfectly at home in its location in the very heart of this rarefied, storied setting.

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Accelerating Real Estate Sales Pipelines to Streamline Buyer Journeys

Navigated 360° tours, like YourVRTours, advance pipelines by engaging clients further along the sales funnel. These immersive experiences provide comprehensive property insights, increasing buyer intent and readiness. By embracing navigated tours, agents can optimize property exposure, better qualify leads, and streamline the sales process. Stay ahead in the ever-evolving real estate landscape with innovative technology that elevates buyer journeys and progresses pipelines more effectively.

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12 Real Estate Professionals Share Their Budgeting Tips

McKissock

Need to get your real estate budget into shape to maximize your earnings? Whether you’re budgeting for your business or wondering how you should allocate your earnings from real estate, budgeting is crucial to succeeding in a world of commission checks. Here’s what real estate agents across the country had to say about how they approaching their real estate budgeting. 1.

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Australian Property Prices Continue to Lower

Real Estate Investar

Property prices across the country have continue to slow down, with the latest data from CoreLogic showing national values declined 1.3% in the last month.

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Ask Brian: When You Marry Someone Do You Marry Their Debt?

Realty Biz

Ask Brian is a weekly column by Real Estate Expert Brian Kline. If you have questions on real estate investing, DIY, home buying/selling, or other housing inquiries please email your questions to askbrian@realtybiznews.com. Question from WildCat in CA: Hi Brian, I’ve been with Sierra for three years and we’ve decided to get married. At first, I was incredibly excited about this but after a few days, I started thinking about some of the implications.

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Fort Greene Grocery Stalwart Greene Grape Shutters, Building Vacated

Brownstoner

We were amazed to find longtime Fort Greene grocery store Greene Grape Provisions shuttered when we stopped by this morning. The entire building was vacated by order of the DOB on Wednesday, August 3. A notice from owner Amy Bennett on the storefront, located at 767 Fulton Street, promises "We'll… Read More > The post Fort Greene Grocery Stalwart Greene Grape Shutters, Building Vacated appeared first on Brownstoner.

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Boldtrail Backoffice - Take The Quiz to See What Package Is Right For You

BoldTrail BackOffice provides a single, streamlined solution to manage agent onboarding and billing and commission tracking and disbursements, along with agent management, reporting, and accounting - so your brokerage can run smoothly & profitably. Our #1-rated back office solutions have exactly what your business needs to deliver a seamless experience for your clients and your team.