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The future of the MLS may be murky, but brokers still want the data

Housing Wire

As a panel of real estate leaders gathered to discuss the future of the MLS at the National Association of Realtors ‘ NXT conference in Boston, Errol Samuelson , Zillow ‘s chief industry development officer, found himself and his company in a bit different standing than usual with the audience of several hundred agents and brokers.

MLS 367
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Growth is the name of the game for Compass in 2025

Housing Wire

The most well-known real estate websites have built their businesses at the expense of homeowners by showing negative insights on those listings like days on market, price drops and value estimates so what we are trying to do is level the playing field by giving individual homeowners the same playbook and best practices that real estate developers (..)

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Zillow, eXp Realty team up against delayed marketing listings

Housing Wire

According to the release, if a listing is publicly marketed to any buyer it must be put in an MLS and be able to be published on Zillow as well as other sites that receive internet data exchange (IDX) feeds.

Marketing 279
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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. So, where do you start? In this article, weve compiled 49 compelling real estate newsletter ideas and subject lines. Lets dive in! Summary What is a real estate newsletter?

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

Summarize trends in: Home prices, inventory, days on market Buyer/seller sentiment or behavior shifts Development activity or zoning changes Local job market, interest rates or migration trends Next, analyze any PDFs I upload — these may contain local housing reports, economic updates or MLS stats.

Branding 408
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Nothing burger? Smart move? Industry reacts to NAR’s CCP changes

Housing Wire

Instead of discussing a potential compromise like a one-to-three-week grace period for posting to an MLS , weve seen the repeal proponents bang the drum about how the policy hurts sellers by showing days-on-market and price reductions.

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Price reductions: 6 things to consider before lowering the price

Housing Wire

Luxury properties, unique custom homes or rural properties have a smaller pool of buyers, which can lead to longer days on market. If your high-end or niche property is sitting on the market for a while, you may need to set different expectations with the seller about the timeline before addressing price adjustments.

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