Remove category first-time-buyers
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Opinion: Proptech’s big miss

Housing Wire

As a marketer by profession, I tend to put these companies into categories to create a narrative and to develop brand specificity. Of these, category 2 is the most established. Some companies in this space are better than others, but overall, the industry can give itself at least an A- in this category.

Finance 342
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How LOs can use short-form video content to connect with Gen Z

Housing Wire

Tip: Decide on 3-5 categories to focus your content on and try to stick with them — for example, local restaurants, mortgage content, family time, morning coffee thoughts, fun facts or acronym breakdowns. These categories can change over time, but it helps to start by thinking of them every time you post.

Branding 364
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What’s influencing the increase in REO acquisitions?

Housing Wire

HousingWire: According to ATTOM Data Solutions‘ latest foreclosure market report, bank repossessions climbed 9% in the first half of 2023 compared to the first half of 2022. This reduction in real income has contributed to credit card debt reaching an all-time high in the United States, with more than $1 trillion owed.

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RealScout launches seller lead nurture features

Housing Wire

Agent-client collaboration platform RealScout announced the launch of RealScout Pro+ on Tuesday, the first significant update to the platform since it was founded in 2012. “It It was a long time coming,” Andrew Flachner , RealScout’s co-founder and president, said. “We

Agents 296
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The 2023 housing market is at odds with itself

Housing Wire

On the one hand, elevated mortgage rates continue to erode buyers’ purchasing power, and in some markets, home prices are falling. Buyer interest has increased over the past few months, but showing activity is still much lower than it would be in a typical spring market. Buyer disappointment. What can we expect in 2023?

Marketing 386
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Flyhomes acquires Home Sale Assured

Housing Wire

“There remain far too many obstacles to home ownership these days, be it first-time home buyers, or in the case of Home Sale Assured, current homeowners trying to move,” Meadow said in a statement. The consumer has 90 days to then close of the sale of their prior home.

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Desperate for deals, mortgage pros get creative

Housing Wire

With few homeowners willing to give up their low mortgage rates, Mike Roberts has shifted his focus to targeting first-time homebuyers. A first-time homebuyer requires a tremendous amount of nurturing,” said Roberts, the president and founder of City Creek Mortgage. “A Waiting for rates to go down is just a foolish bet.