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Are private listings and fiduciary duty truly opposites?

Housing Wire

But could listing a client’s property on a private network instead of the MLS really be considered a breach of fiduciary duty? A study from Bright MLS backs up Willoughbys assertions. If an agent or even the brokerage double-ends the deal, that’s even more of a sin, according to Doug Miller. Why would we hide it?

MLS
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Luxury Presence launches AI marketing team for real estate agents

Housing Wire

The company said the tool is built on a proprietary system called PresenceAI, which uses real-time MLS data and behavioral insights from over 60 million annual website visitors. Each function operates independently and updates agents through a dashboard — where agents can review, approve or reject changes.

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Check out some fantastic pre-built designs on sites like Canva or Etsy. Market Leaders advanced newsletter automation tool can help. Need some great ideas? Brand consistency helps build your brand identity.

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

” How to make ChatGPT write like you (or a billion-dollar luxury brokerage) ChatGPT can now convincingly emulate anyone’s writing style. This could be: A high-performing email you’ve already written An example email from another agent or brokerage Upload it or paste it into ChatGPT as a style guide.

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12 open house scripts to impress buyers and win more clients

Housing Wire

My name is [Name] with [Brokerage Name]. or “Are you pre-approved?” You should use whatever channels you already have, like social media, email, your MLS, a group text and even knocking on a few doors if it’s a neighborhood. They may show up out of curiosity or bring a friend who’s looking to buy in the area.

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10 signs you’re working across the table from an inexperienced agent

Inman

We've all been new at some point in our real estate careers. Annette DeCicco shares ways to spot an inexperienced agent if you're the more seasoned pro in a transaction, and mistakes to avoid if you're a newbie.

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Roof AI powers its sales assistant with OpenAI technology

Housing Wire

This is designed to keep user engaged on brokerage sites, foster trust and enhance their overall experience. For specific questions such as ‘What’s the difference between pre-approval and a prequalification?’, We chose Roof AI for its seamless integration with the MLS. consumers used to go to Google to find the answers.