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Virtual staging: The best apps for 2025 + mind-blowing AI picks

Housing Wire

Is virtual staging finally ready for its close-up? The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone. The images todays virtual staging companies can create using AI are shockingly realistic and, dare we say it, stylish. We think it is.

Staging 347
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Divya Aathresh on using AI to solve brokerage back office problems

Housing Wire

What stage is the company in right now? Divya Aathresh: We are still very early, in the pre-seed stage. In terms of options, we’re very fortunate to have some of the top brokers in the country working with us on a product suite we will soon take to market. Sarah Wheeler: You founded MaxHome.AI in January.

Brokerage 370
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How to become a real estate broker & launch a brokerage — Advice from a KW mega broker

Housing Wire

When I started my first brokerage in my late twenties, I was full of ambition but had no idea what to expect. If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. Now you have to do some tedious stuff.

Brokerage 370
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Compass acquires luxury brokerage in Washington, D.C.

Housing Wire

The brokerage has acquired Washington Fine Properties (WFP), a luxury real estate brokerage located in the Washington, D.C., The acquisition gives Compass a firm footprint of high-end homes in an area with an expensive housing market. At the end of 2023, the number of principal agents at the brokerage stood at 14,683.

Brokerage 351
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Global readiness: Preparing for the luxury summer selling season across markets

Housing Wire

Preparing for the summer season typically a peak period in most real estate markets requires strategic planning and a keen focus on the client experience. Competition can heat up quickly and as a global brokerage, heres how were preparing for a successful luxury summer selling season across the markets we serve and how you can do the same.

Marketing 351
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Real estate teams are winning big. Is the solo agent era over?

Housing Wire

LPT Realty achieves growth by tailoring compensation models to the career stage of its real estate agents, from newbies who get the most out of a flat-fee model to superstars who like a traditional split. Some brokerages have rules that disincentivize agents to join teams because they make more money if they stay solo.

Agents 427
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Compass’s recent performance points to the future of real estate brokerage

Housing Wire

By contrast, legacy brokerages did not perform nearly as well. A more efficient and intuitive customer relationship management system (CRM); tools to create better marketing materials; streamlined client communications; and a place to manage the deal pipeline, transactions, and checklists in one place. Technology is part of the story.

Brokerage 339