Remove Brokerage Remove Days on market Remove Marketing
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New brokerage disclosure forms aim to comply with NAR’s Clear Cooperation alternative

Housing Wire

As MLSs across the country work to implement the National Association of Realtors (NAR) Multiple Listing Options for Sellers (MLOS) policy, brokerages and some Realtor associations are busy creating the new disclosures needed for delayed marketing exempt listings.

Brokerage 325
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What constitutes public marketing? NAR clarifies details on delayed marketing listings

Housing Wire

Under the National Association of Realtors (NAR) new Multiple Listing Options policy, the trade group is allowing listing agents, with the signed consent and direct permission of their seller client, to delay publicly marketing a listing through Internet Data Exchange (IDX) feeds and syndication.

Marketing 329
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Zillow, eXp Realty team up against delayed marketing listings

Housing Wire

On Thursday, eXp Realty announced that, as a brokerage, it was signing on to abide by Zillow s standards for listing transparency. At the core of Zillows listing standards is the belief that if a listing is marketed to any home shoppers, it should be marketed to all home shoppers. where all the data is siloed, Pareja said.

Marketing 284
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Compass files an antitrust suit against NWMLS over its CCP

Housing Wire

As such, unlike NARs CCP which allows for office exclusives, NWMLSs does not, leading to Compass claiming that it has the most restrictive homeowner marketing rules in the country. Outside of Washington, homeowners can choose to list their home as a Compass Private Exclusive or Compass Coming Soon and receive the benefits of pre-marketing.

Brokerage 397
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Compass invites outside agents to use Coming Soon listings in latest shot at CCP

Housing Wire

The brokerage is giving agents at all brokerages access to Coming Soon, which houses its exclusive listings. Compass says that the listings protect home sellers against negative insights, such as days on market. Coming Soon is part of Compasss three-phase marketing plan for homes.

Agents 383
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The future of the MLS may be murky, but brokers still want the data

Housing Wire

While the panelists did not explicitly discuss NAR’s increasingly controversial Clear Cooperation Policy (CCP) , the rule, which requires listing brokers to enter listings into the MLS within 24 hours of marketing the property, was at the center of the panel’s discussion. I believe days on market is the killer of value.

MLS 370
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Experts weigh usefulness of exclusive listings

Housing Wire

Office exclusives are becoming an increasingly significant segment of the Bright MLS marketplace, according to a recent Bright MLS study examining their impact on the broader housing market. This shift is prompting real estate professionals and consumers alike to reevaluate implications of this marketing approach.

MLS 320