Housing Wire

MAY 27, 2025

Preparing for the summer season typically a peak period in most real estate markets requires strategic planning and a keen focus on the client experience. Competition can heat up quickly and as a global brokerage, heres how were preparing for a successful luxury summer selling season across the markets we serve and how you can do the same.

Marketing 351

Marketing Brokerage Finance Agents 351

Housing Wire

OCTOBER 29, 2024

31, 2023, and has since reshaped the business practices for real estate brokerages and agents across the country. The market is not great, so we aren’t often dealing with multiple-offer situations. Many first-time homebuyers don’t have enough to pay the agent and all the closing costs,“ Nichols said.

Marketing 440

Marketing Agents Industrial Closing costs 440

Housing Wire

FEBRUARY 17, 2025

A month after launching its new Private Exclusive Listings (PX) feature, agent-driven offer, negotiation and collaboration platform Final Offer has acquired Private Collection , a source of listing information for off-market properties. Financial terms of the deal were not disclosed.

Marketing 392

Marketing Brokerage MLS Agents 392

Housing Wire

JANUARY 28, 2025

Real estate closing gifts personalize and ultimately strengthen the relationship between you and your client, which can lead to a string of referrals. We curated some standout closing gift ideas for buyers and sellers and assembled this guide to help you navigate the closing gift process.

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Closing Branding As-is Agents 348

Housing Wire

JUNE 17, 2025

As the real estate industry faces unprecedented transformation, Century 21 Real Estate has stayed active through aggressive franchise growth, market consolidation and engagement with evolving homebuyer demographics. We announced numerous recent moves in markets including California , Florida , Oregon , Georgia , Colorado and Nevada.

Industrial 378

Industrial Marketing Branding Commercial 378

Housing Wire

MAY 14, 2025

In the ongoing debate over NAR’s Clear Cooperation Policy , one question looms large: who really benefits when a single agent or brokerage represents both sides of a real estate transaction? A narrowing of opportunity and reduced market visibility that runs counter to the spirit of fair housing. The result? of all listings.

Marketing 363

Marketing MLS Brokerage Agents 363

Housing Wire

MAY 1, 2025

Industry debate around off-market listings or pocket listings has become increasingly heated. For Willoughby, founder of The Jaymes Willoughby Team with Keller Williams Realty , off-market listings are a gamble that rarely pays off for sellers. Some agents use off-market listings as a way to double-dip commissions, Willoughby said.

Agents 407

Agents Marketing MLS FHA loan 407

Housing Wire

JUNE 18, 2025

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. That’s where conversational marketing steps in. Most brokerages don’t have a lead problem. That goes for buyers, sellers, and yes, even agents considering a move to your brokerage. It’s not about volume.

Marketing 264

Marketing Brokerage Land Investor 264

Housing Wire

MARCH 13, 2025

Recent data highlights a growing trend of specialization, increased productivity, and market consolidation. This shift is further underscored by a new analysis showing that agents taking at least 15 listings per year achieve significantly higher proficiency in converting listings to closings. annual production 15 listings/year 64.7%

Agents 349

Agents Brokerage Closing Residential 349

Housing Wire

NOVEMBER 14, 2024

Next year, real estate brokers and team leaders can adapt, innovate and truly thrive in the new market. With these unique strategies, brokers can achieve sustainable success while staying ahead in a competitive market. Here’s four strategies for leaders looking to maximize growth and position their brokerages and teams for success.

Brokerage 392

Brokerage Technology Agents Closing 392

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. In June, independent brokerage TJ Lewis Real Estate affiliated with Keller Williams.

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

JANUARY 7, 2025

housing market. “The 10-year yield is currently close to my peak forecast of 4.70%. Market observers believe that the cuts will be paused when the Fed meets again at the end of January. The new year has arrived, but little has changed regarding the direction of mortgage rates and their impact on the U.S.

Mortgages 422

Mortgages Marketing Sales Residential 422

Housing Wire

MARCH 17, 2025

According to the complaint, Newhart and the other defendants transferred “things of value,” specifically underpriced, nonvoting stock in Newhart-owned mortgage brokerages to real estate agents and brokers, who in return referred their clients back to the Newhart-owner mortgage brokerages.

Brokerage 293

Brokerage Mortgages Purchase and sale agreement Loans 293

Housing Wire

JUNE 12, 2025

The Los Angeles -based independent brokerage achieved its best-ever placement in the 2025 RealTrends rankings , coming in at No. 13 among mega teams by closed sales volume. “It fits the luxury market and the entry-level market. We focus on one thing; converting from appointments to closings.

Technology 386

Technology Agents Brokerage Branding 386

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. The other brokerages are all fine, but Keller Williams just has so many great properties and we don’t want to leave,” Gubb said. In 2024, Gubb’s team closed 88 transactions totaling $103.7

Brokerage 411

Brokerage Technology Branding Industrial 411

Housing Wire

MAY 19, 2025

Its a crucial reason why new school brokerages like The Agency and Real outsold Keller Williams last year. If you want to scale your team or brokerage in 2025, lead by example, or get left behind. If you want to grow your team or brokerage in 2025, lead by example, or get left behind. Not convinced?

Brokerage 247

Brokerage Agents As-is Branding 247

Housing Wire

OCTOBER 22, 2024

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday.

Agents 427

Agents Brokerage Technology Staging 427

Housing Wire

DECEMBER 27, 2024

Whether youre running a large brokerage, managing a small team or working on your own, the right transaction management platform can take the worry out of compliance and lighten your workload. From managing compliance to automating commission disbursements, its built to grow with your brokerage.

MLS 392

MLS Brokerage Agents Technology 392

Housing Wire

APRIL 16, 2025

Founded by Ivan Sher in 2018, ISLuxury has closed nearly $2billion in sales in Las Vegas and Henderson, Nevada, over the past three years. Theres strong synergy between the luxury markets of Las Vegas and Southern California, and many of our clients invest in both. million in March, up 5% year over year.

Brokerage 221

Brokerage Development Agents Closing 221

Housing Wire

JANUARY 6, 2025

According to the announcement, Chris will be tasked with providing strategic counsel on strengthening relationships, building trust and enhancing collaboration with brokerage leaders. NAR said this outreach will focus on creating an open dialogue with brokerage leaders and finding more opportunities to better support NAR members.

Brokerage 450

Brokerage Branding Industrial As-is 450

Housing Wire

OCTOBER 31, 2024

California-based personal finance company NerdWallet has struck a deal to acquire brokerage firm Next Door Lending. As part of the deal that closed Oct. Chen believes the acquisition “will enable us to build deep and reoccurring relationships with consumers and take more market share while improving mortgage unit economics.”

Lending 488

Lending Mortgages Loan Officer Principal 488

Housing Wire

MARCH 10, 2025

Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025. billion in equity.

Purchase and sale agreement 477

Purchase and sale agreement Pre-approval Brokerage Equity 477

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Theres a reason top brokerages like SERHANT. Nothing else comes close.

Brokerage 339

Brokerage Branding Technology MLS 339

Housing Wire

NOVEMBER 1, 2024

That can include being a housing market expert and advising clients on the best times to list or buy a home; having referrals handy for inspections, repairs, staging and photography; understanding the mortgage origination process; and more. Also top of the list, agents are marketers. Now, it’s time to join a brokerage.

Agents 440

Agents Brokerage Purchase and sale agreement Commercial 440

Housing Wire

MARCH 24, 2025

These off-market listings not only harm sellers, but they limit exposure to potential buyers, possibly deepening inequities that have long existed in real estate. We must maintain transparency in the housing market so we dont go back to the dark ages of real estate.

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MLS Sales New Construction Construction 498

Housing Wire

DECEMBER 20, 2024

The brokerage announced this week that it has added the Milwaukee -based Houseworks Collective real estate team. Houseworks will join Keller Williams MKE , a market center located in Whitefish Bay, Wisconsin. In 2024 alone, it has closed 182 sales for $64.1 million in sales volume and selling 326 units over the past two years.

Brokerage 392

Brokerage MLS Sales Agents 392

Housing Wire

NOVEMBER 22, 2024

housing market slowed down in the third quarter due to rising home prices and higher mortgage rates , investor purchases also ramped down, according to a new report by Redfin. The Seattle-based brokerage found that real estate investor purchases dropped by 2.3% Philadelphia (109%) and Newark, New Jersey (106%) followed closely behind.

Investor 483

Investor Residential Brokerage Mortgages 483

Housing Wire

MARCH 31, 2025

Rocket Companies is buying Mr. Cooper , America’s largest mortgage servicer, in a market-shattering deal that could reshape the mortgage industry for years to come. The Detroit-based fintech , which is also in the midst of acquiring real estate brokerage and home search portal Redfin for $1.75

Finance 461

Finance Title Mortgages Equity 461

Housing Wire

MAY 9, 2025

The new division is designed to support agents working in a growing sector of the housing market with tools tailored to land and ranch transactions. Land and ranch agents deserve more than just a traditional brokerage, said Taryn King, chair of the brokerage’s land and ranch agent advisory committee.

Land 348

Land Brokerage Branding Agents 348

Housing Wire

MAY 6, 2025

We believe that delayed marketing will create customer confusion and we are not participating, Pareja said. He said the brokerage is making its listings available through advancing programming interfaces (APIs) to all major real estate portals including Zillow, Redfin , Trulia and Homes.com to ensure maximum exposure for consumers.

Brokerage 388

Brokerage Technology Agents Design 388

Housing Wire

MAY 20, 2025

Collectively, the group brings more than $400 million in career sales and 500-plus closed transactions across Maryland markets, including Annapolis and Severna Park. Earle, a fifth-generation Severna Park resident, brings a marketing background and local expertise to the team with an added focus on senior transitions.

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New Construction Renovation Principal Construction 352

Housing Wire

MARCH 31, 2025

This continues a pattern of subdued agent movement identified throughout late 2024 and early 2025, reflecting ongoing caution among agents and brokerage leaders alike. indicating fewer agents changed brokerages compared to typical February patterns, and marking a noticeable deceleration from Januarys already-muted activity.

Agents 293

Agents Brokerage Technology Closing 293

Housing Wire

SEPTEMBER 5, 2024

How do some firms grow regardless of the housing market dynamics? Access your growth playbook From the pandemic-fueled frenzy to the sobering reality of a post-pandemic slowdown,, real estate brokerages were locked in a relentless quest for growth—eager to expand market share while trimming operational fat.

Brokerage 434

Brokerage Residential Closing Agents 434

Housing Wire

JANUARY 22, 2024

Top-producing mega team PREMIERE Group is joining fast-growing firm The Real Brokerage , according to an announcement on Monday. Founded in 2017 in Greensboro, North Carolina by David Keener, the PREMIERE Group operates as a teamerage , providing agents with marketing and operations resources. Keener’s teamerage was ranked No.

Brokerage 469

Brokerage Agents Design Closing 469

Housing Wire

DECEMBER 16, 2024

The family-run brokerage firm recorded some legal w ins and losses , developed new tools for agents and clients , and navigated one of the slowest years for home sales in nearly three decades. The company has been in business since 1957 as we always say, we are a multigenerational company and that is not just a marketing phrase, Hanna said.

Brokerage 370

Brokerage Agents Technology Industrial 370

Housing Wire

OCTOBER 10, 2024

The Real Brokerage ’s explosive growth continues. The company has added the Grant Johnson Group , based in the Minneapolis area, bringing 55 agents to Real and pushing the brokerage’s total agent count past 22,000. According to RealTrends Verified , the team closed 278 transaction sides for a total volume of $105.6

Brokerage 440

Brokerage Agents Design Closing 440

Housing Wire

NOVEMBER 30, 2024

Overall, there aren’t any requirements on the franchise, which allows us to tap into a different market than our competitors. The lack of training and guidance by brokerages is horrible. Dwiggins: Those forms are created by a committee of competing brokerages, which is literally how we got into the lawsuit to begin with.

MLS 370

MLS Brokerage Agents Industrial 370