Housing Wire

NOVEMBER 7, 2024

Guild Mortgage CEO Terry Schmidt said during a third-quarter earnings call on Wednesday that Guild’s reverse mortgage division continues to contribute to companywide strategies, and that additional interest in reverse has been observed. The aging and demographics [provide] great opportunity.

Mortgages 369

Mortgages Equity Lending Branding 369

Housing Wire

APRIL 28, 2025

In the race to create a convenient, modern borrowing experience, many lenders have seized on native mobile apps as the next big thing in mortgage origination. At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface.

Mortgages 288

Mortgages Branding Development Technology 288

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. This is about fundamentally transforming how the mortgage ecosystem works together.” ” . ”

Mortgages 316

Mortgages Loan Officer Technology Loans 316

Housing Wire

MARCH 3, 2025

Introduction As part of our ongoing discussion on the concept of movement in the mortgage industry, it is readily apparent that the failure of mortgage companies to pivot or tweak their business models to satisfy changing market and other conditions has resulted in consolidation based on liquidity, buyback, financial and other concerns.

Purchase and sale agreement 381

Purchase and sale agreement Closing Industrial Mortgages 381

Housing Wire

DECEMBER 2, 2024

Movement is constant in the mortgage industry. The first article will address the movement of individuals or teams among mortgage companies. Without proper planning and investigation, continued use of such brands and marks can result in costly infringement claims.

Industrial 383

Industrial Mortgages Branding Loans 383

Housing Wire

NOVEMBER 14, 2024

With several top 10 reverse mortgage lenders now active in some form within the U.S. Executive leaders there pointed to the performance of the company’s proprietary loan products and trends in the Home Equity Conversion Mortgage ( HECM ) space as favorable.

Investor 368

Investor Mortgages Bankruptcy Equity 368

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. Goertzen, the founder of Hispanic Organization of Mortgage Experts (HOME), said in a statement that for many first-generation Americans, homeownership represents more than just buying a house.

Mortgages 318

Mortgages Equity Branding Loans 318

Housing Wire

APRIL 18, 2025

Reverse mortgages have a minimum age requirement that serves as a key differentiator for the product. But things seemed to take a step forward last week when one of the leading lenders in the space, Fairway Independent Mortgage Corp. announced that it was implementing hybrid e-closings into its reverse mortgage processes.

Technology 315

Technology Mortgages Industrial Finance 315

Housing Wire

APRIL 30, 2025

If the mortgage industry had a mantra at the start of last year, it was something like: Just survive to get to 2025. But now heres 2025, and its clear that mortgage rates arent falling the way wed hoped, and the market is going to take more time than we thought to find its new normal.

Mortgages 315

Mortgages Industrial Loans Technology 315

Housing Wire

OCTOBER 21, 2024

Another regulator has sued Rocket Mortgage for allegedly discriminating against a Black homeowner by undervaluing her home during an appraisal in Colorado three years ago. The homeowner applied for a mortgage refinance at Rocket in January 2021. After she complained to Rocket Mortgage, the company canceled her refinance application.

Mortgages 500

Mortgages Branding Development Sales 500

Housing Wire

DECEMBER 19, 2024

RE/MAX Holdings , the parent company of real estate franchisor RE/MAX and mortgage franchisor Motto Mortgage , is getting into the advertising game. On Thursday, the company announced the launch of the RE/MAX commerce media network. The initiative is supported by Kontrol Media.

Branding 384

Branding Commercial Mortgages Industrial 384

Housing Wire

FEBRUARY 21, 2025

In 2024, a key element for the reverse mortgage industry was a sense of newfound collaboration that many industry participants felt with forward mortgage players. He also said he is encouraged by a greater role being played by other forward mortgage organizations in seeking out such partnerships. Mayer said.

Mortgages 268

Mortgages Branding Industrial Lending 268

Housing Wire

MAY 6, 2024

Finance of America Companies (FOA) announced on Monday that its reverse mortgage brands — Finance of America Reverse (FAR) and American Advisors Group (AAG) — will be consolidated under the singular Finance of America brand going forward. A single brand will help with our customer experience.

Branding 439

Branding Finance Equity Mortgages 439

Housing Wire

MARCH 10, 2025

… So when you look at Rocket’s strength in mortgage with Redfin’s leadership and home search and brokerage, what we’re doing is simply allowing our broker network to get access to a bigger ecosystem,” Krishna elaborated. ” “We think about it more like opportunity.

Branding 396

Branding Brokerage Commercial Title 396

Housing Wire

JANUARY 6, 2025

In the newest episode of the Power House podcast, HousingWire President Diego Sanchez sits down for a conversation with Prosperity Home Mortgage CEO Justin Messer. 1 mortgage originator for customer satisfaction. In major markets, we usually own the top one or two real estate brands in that market. Messer: Stubborn.

Mortgages 383

Mortgages Branding Agents As-is 383

Housing Wire

OCTOBER 24, 2024

Mutual of Omaha Mortgage ’s reverse division has launched a new program, “Broker Protect,” that aims to offer what it calls industry-first protections to brokers doing business with the company. We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Industrial 421

Housing Wire

MAY 22, 2025

Hes been a key figure at Onity Group s Liberty Reverse Mortgage for most of the past decade. He’s also served as co-chair of the National Reverse Mortgage Lenders Association (NRMLA) since 2019, and he now serves as senior vice president of reverse asset management and industry relations for Liberty and PHH Mortgage Corp.

Mortgages 205

Mortgages Branding Loans Equity 205

Housing Wire

JANUARY 8, 2025

The move is part of a repositioning that includes branding of its jumbo loan platform, which will continue to operate under the Sequoia umbrella going forward. At HousingWire s Mortgage Rates Center on Wednesday, the 30-year fixed rate averaged 7.11%, clouding the housing market outlook for 2025.

Equity 408

Equity Loans Lending Branding 408

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Enter mortgage.com, which Burgard says is a learning platform to grow the banks presence in the mortgage space.

Marketing 391

Marketing Lending Branding Banks 391

Housing Wire

JUNE 2, 2025

Through impressive marketing efforts, this years recipients are driving mortgage origination volume, connecting with homebuyers at critical moments, and supporting real estate brokerages to engage buyers and sellers. HousingWires Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy.

Marketing 297

Marketing HR Branding Brokerage 297

Housing Wire

APRIL 7, 2025

The National Association of Mortgage Brokers (NAMB) today announced the official launch of Hive, an online community platform designed to foster nationwide collaboration, knowledge sharing and professional development for mortgage professionals. “I’m thrilled to lead the Hive initiative at NAMB,” said Frazier.

Mortgages 229

Mortgages Development Branding Industrial 229

Housing Wire

OCTOBER 18, 2024

In this week’s episode of the Power House podcast , HousingWire President Diego Sanchez speaks with Steve Jacobson, CEO of Fairway Independent Mortgage Corp. The duo also discusses Fairway’s status as a top 15 mortgage lender even after its decision to leave the wholesale channel. As consumers, we expect instant everything.

As-is 416

As-is Loan Officer Loans Mortgages 416

Housing Wire

FEBRUARY 14, 2024

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 432

Branding Agents Brokerage Development 432

Housing Wire

JANUARY 15, 2025

For real estate professionals and mortgage lenders, these shifts present both challenges and opportunities. For real estate professionals and mortgage lenders , these challenges heighten the risk of deal cancellations and complicate the closing process.

Marketing 362

Marketing Commercial Mortgages Branding 362

Housing Wire

APRIL 11, 2025

As Zillow expands into mortgage and other products, they should increase that rate, too. Mortgage in particular is an exciting proposition. Mortgage in particular is an exciting proposition. Zillow’s been scaling its call center mortgage business since 2022, and in 2024 achieved $3.1 billion in origination volume.

Mortgages 273

Mortgages Branding Agents Loans 273

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 315

Marketing Branding Sales Agents 315

Housing Wire

MAY 21, 2025

As mortgage and real estate leaders work to navigate whats next, the perspective of those whove helped shape the industry is more important than ever. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

JUNE 9, 2025

The texts between three industry titans would lead to arguably the biggest mortgage and real estate play in decades — Rocket striking a $1.75 It has a theory for how well the sales funnel works, attaching experiences like mortgage, converting leads and demonstrating efficacy throughout the mortgage process.

Branding 258

Branding Mortgages Industrial Closing 258

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. to neighborhood guides or buyer tips) and suggest one external link to a trusted resource (like a mortgage calculator). Act as a real estate brand strategist helping me define and refine my brand identity.

Branding 408

Branding Title Agents As-is 408

Housing Wire

MARCH 14, 2025

Despite a drop in overall profitability in the fourth quarter of 2024, FOA, one of the nations leading reverse mortgage lenders, remains optimistic about the total addressable market for home equity-based retirement products and will continue to develop its offerings in 2025.

Branding 318

Branding Equity Lending Finance 318

Housing Wire

SEPTEMBER 9, 2024

Last week, Guild Mortgage announced a suite of products under the name “ Flex Payment Mortgage.” The brand includes Home Equity Conversion Mortgage ( HECM ) reverse mortgage products alongside refinances, proprietary jumbo options and HECM for Purchase (H4P) loans. It was recently listed as the No.

Mortgages 421

Mortgages VA loan Branding Loans 421

Housing Wire

OCTOBER 22, 2024

The third-quarter financials for Pennymac Financial Services illustrate the double-edged sword of declining interest rates for mortgage companies. With lower rates and more opportunities to refinance mortgages, Pennymac generated a pretax income of $108 million in Q3 2024 in its production segment, up from $41.3 million in Q3 2023.

Principal 408

Principal Loans Mortgages Lending 408

Housing Wire

SEPTEMBER 19, 2024

Heartland Bank , the leading reverse mortgage lender in Australia and New Zealand , will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings. “We experienced an inflation rate of 3.1% billion AUD, or roughly $1.2 billion USD.

Mortgages 420

Mortgages Banks Finance Branding 420

Housing Wire

MAY 7, 2025

In beating its estimates for funded loan volume and by posting a profit in the first quarter of 2025, reverse mortgage lender Finance of America (FOA) saw its volume improve by nearly one-third compared to numbers from Q4 2024. Finance of America is setting the standard for how our industry communicates the role of reverse mortgages.

Finance 308

Finance Branding Industrial Mortgages 308

Housing Wire

SEPTEMBER 9, 2024

added mortgage lending under its umbrella by acquiring mortgage brokerage company Be My Neighbor on Monday. Be My Neighbor will enable reAlpha to provide integrated mortgage services to consumers who utilize the reAlpha platform to purchase homes, reAlpha said. Publicly traded real estate software firm reAlpha Tech Corp.

Brokerage 421

Brokerage Mortgages Technology Branding 421

Housing Wire

MAY 15, 2025

In an era of high mortgage rates and stagnant home sales , a real estate transaction model is making waves by reintroducing and standardizing a once-popular financing method. We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE, Leahy told HousingWire.

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

FEBRUARY 6, 2025

Rithm Capital , which owns multichannel mortgage lender Newrez , built upon its success in 2023 with net income of $835 million in 2024. according to Inside Mortgage Finance (IMF). 3 among the nations largest primary mortgage servicers, according to IMF, and its UPB jumped 32% year over year in the fourth quarter to reach $844 billion.

Loans 363

Loans Equity Principal Mortgages 363