Housing Wire

OCTOBER 21, 2024

As a flat-fee brokerage, Homie charged sellers a flat fee to list their property on the MLS. The only non-conclusory allegations addressing Anywhere or [RE/MAX] are that independent real estate agents associated with their respective brands participated in NAR and MLS-related boards involved in rulemaking,” the motion states.

Brokerage 421

Brokerage MLS Agents Branding 421

Housing Wire

JUNE 13, 2025

Branded “AI Assist,” the tool will provide renters instant answers in 50+ languages, book tours, and follow up automatically — streamlining leasing and boosting lead conversion for property managers across the Zillow platform. million in seed funding.

Industrial 252

Industrial MLS Loan Officer Lending 252

Housing Wire

JULY 2, 2024

” This isn’t Lone Wolf’s first partnership with an MLS this year. In April it announced one with the Northern Nevada Regional MLS (NNRMLS ) that launched HomeSpotter, an app that lets agents give their personal brand to a mobile home search app.

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MLS Technology Branding Brokerage 398

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. MLS 150–200 words, Zillow, Instagram caption, email blast blurb] Tone and style: [e.g., Act as a real estate brand strategist helping me define and refine my brand identity.

Branding 416

Branding Title Agents As-is 416

Housing Wire

APRIL 4, 2025

Office exclusives are becoming an increasingly significant segment of the Bright MLS marketplace, according to a recent Bright MLS study examining their impact on the broader housing market. Office exclusives take longer to sell and offer no price advantages over immediately promoting a home through the MLS, it said.

MLS 270

MLS Brokerage Agents Sales 270

Housing Wire

OCTOBER 22, 2024

Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. It automatically scans documents for errors before they are submitted to the broker. and Canada.

Agents 410

Agents Brokerage Technology Staging 410

Housing Wire

MARCH 14, 2025

In an op-ed published Wednesday by Newsweek, Coldwell Banker president and CEO Kamini Lane let loose about the potential repeal of CCP, which requires brokers to list a property on the MLS within 24 hours of publicly marketing it. Debate over the rule has heated up in recent months. Lane offered more thoughts in her op-ed.

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MLS Branding Brokerage Industrial 337

Housing Wire

MARCH 10, 2025

Now, as brokerages experiment with private listing networks (PLNs) and MLS s push back, another fight has emergedwho should control where and how listings are shared. Buyers, sellers, and agents no longer need the MLS to facilitate or dictate compensationthey can negotiate it however they want. They have the brand recognition.

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As-is MLS Brokerage Industrial 332

Housing Wire

FEBRUARY 20, 2025

The deal eliminates PARs MLS Choice membership option that allowed agents to become members of PAR without becoming members of the Arizona Association of Realtors or NAR while also having access to the Arizona Regional MLS (ARMLS). This matter was never about MLS access, and NAR policy on this has not changed, NAR said in a statement.

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MLS Branding Agents Industrial 220

Housing Wire

FEBRUARY 11, 2025

When I attended a national real estate conference last month, the Clear Cooperation Policy the provision requiring listings to be published on the MLS within 24 hours of marketing a property predictably surfaced as a hot-button issue. Sue Yannaccone is President and CEO of Anywhere Brands and Anywhere Advisors.

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MLS Brokerage Industrial Agents 313

Real Estate News

DECEMBER 19, 2024

The option lets brokers access the MLS outside the traditional three-tier membership system. NAR says it is maintaining standards for the Realtor brand.

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MLS Branding 321

Housing Wire

NOVEMBER 19, 2024

On Tuesday, the Anywhere brand announced the launch of Corcoran McEnearney , marking the entrance of the Corcoran Affiliates network into the nation’s capital. “We Howell is the current vice chairman of Bright MLS and has previously served as president of the Northern Virginia Association of Realtors. metropolitan area.

Principal 370

Principal Commercial MLS Branding 370

Housing Wire

MAY 22, 2025

Audie Chamberlain In his new role, Chamberlain will oversee Rechats growth strategy, brand positioning, social media and go-to-market planning. Its the industrys first true Super App, combining MLS data, CRM, marketing, and AI in a mobile-first platform. Nothing else comes close.

Brokerage 272

Brokerage Branding Technology MLS 272

Housing Wire

FEBRUARY 4, 2025

Meanwhile, anyone challenging the status quo may be branded as “self-serving” or “indifferent to consumers.” The essence of our industrys defense of modern MLS infrastructure rests upon a fragile foundation that says, “Its not perfect, but its the best we can do.”

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MLS Brokerage Industrial Agents 275

Housing Wire

APRIL 22, 2025

The policy was a response to a proliferation of pocket listings and a rapid decline in housing inventory on the MLS, despite a large number of transactions still occurring. The CCP requires listing brokers to share a listing to the MLS within 24 hours of publicly marketing the property. People just started holding back inventory.

MLS 244

MLS Brokerage Days on market Industrial 244

Housing Wire

APRIL 26, 2021

Wisconsin-based Knight Barry Title has announced its acquisition of MLS Title , located in Fort Myers, Florida. MLS Title, owned by Susan Malach, opened in 2004. The post Knight Barry Title acquires Florida’s MLS Title appeared first on HousingWire. The company now owns 12 companies in the Sunshine State.

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Title MLS Land Branding 284

Housing Wire

APRIL 3, 2025

If a seller chooses to use the new delayed marketing pathway for their listing, it must be submitted to the MLS, but it can not be syndicated or included in internet data exchange (IDX) feeds. They could make the change in a heartbeat, said John Heithaus, an industry consultant and former chief marketing officer for Bright MLS.

Marketing 332

Marketing Brokerage MLS Industrial 332

Housing Wire

APRIL 13, 2025

CoStar CEO Andy Florance is the next leader to speak out after Zillow announced that beginning in May, any property publicly marketed must be entered into a Multiple Listing Service (MLS) within 24 hours or risk not being published on Zillow or Trulia. eXp Realty and NextHome were quick to show support for Zillow.

MLS 270

MLS Brokerage Agents Branding 270

Housing Wire

JANUARY 14, 2025

He was a bartender who started his real estate career in a market that was brand new to him. ” He did fairly well scouring his MLS and other sources for listings, but his business didnt take off until he niched down again, calling absentee homeowners using Mojo’s triple-line dialer. Some have both. He didnt know a soul.

Agents 370

Agents Investor MLS Branding 370

Housing Wire

JANUARY 27, 2025

Additionally, with cooperative compensation removed from MLS systems, alongside the new requirement for buyer-agency agreements, agents must speak up and share their value clearly and confidently. Stuart Sim is the Head of Industry Development & Brand Ambassador for Lofty. It may not be easy, but nothing worthwhile is.

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Technology Renovation Agents Industrial 384

Housing Wire

NOVEMBER 14, 2024

Join Emily Peckham’s FSBO Mastermind Other Facebook groups to explore Here are some other types of Facebook groups you should seek out and explore to meet new clients, uncover hidden properties coming to market in your area, or network within your brokerage or brokerage brand. Many cities have multiple groups.

Agents 397

Agents Brokerage Industrial Branding 397

Housing Wire

APRIL 29, 2025

Unprompted consumer awareness of the brand rose to 36% in Q1 2025, compared to only 4% before February 2024. Homes.com puts agents front and center with their names, their branding, their listings. The platform has seen a surge in visibility and effectiveness since its Super Bowl marketing campaign just over a year ago.

Agents 207

Agents MLS Branding Residential 207

Housing Wire

OCTOBER 1, 2024

The second involves the home shopping process, as the platform keeps track of properties the buyer has toured by integrating MLS data. The product offers white-label branding that allows buyer agents and brokerages to customize the interface for their clients. But Rayse also plans integration for seller agents sometime in 2025.

Agents 421

Agents MLS Brokerage Branding 421

Housing Wire

MARCH 14, 2025

In addition to search enhancements, ListAssists AI automates property listing descriptions by analyzing images and MLS data to generate content that’s optimized for search engines. The technology also integrates with Inside Real Estates BoldTrail CRM , allowing agents to create automated search alerts tailored to client preferences.

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Technology MLS Branding Industrial 201

Housing Wire

AUGUST 22, 2024

First MLS , the largest MLS in Georgia , is the first CoreLogic client to opt into the product, integrate it and roll it out to its members. First MLS CEO Jeremy Crawford said his company has been proactive in adding AI options to its toolkit. “I The feedback in general has been great. No issues in the field with implementation.

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MLS Branding Development Design 408

Housing Wire

SEPTEMBER 13, 2022

AgentConnect takes Co-Branded marketing to a new level by automatically delivering dynamic open house flyers, property websites, and landing pages instantly through MLS data in real-time, which is auto-generated and compliantly displayed, including loan officer’s specific loan and pricing options. Insellerate’s AgentConnect.

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Loan Officer MLS Land Branding 392

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Its your chance to emotionally connect with the buyers and create the desire for them to come see the home in person.

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Renovation Agents MLS Equity 354

Housing Wire

JUNE 3, 2024

Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results. This year, 50 winners were selected. Take a look at the full list of winners below. Congratulations to this year’s honorees!

Marketing 458

Marketing Branding Technology Mortgages 458

Housing Wire

JUNE 2, 2025

Users can even upload specific furnishings to reflect a brand or their personal aesthetic vision. The system also adds virtual staging disclaimers automatically, ensuring full transparency for MLS and online listing platforms. It does not modify photos in ways that distort room dimensions or alter permanent fixtures.

Agents 240

Agents Staging Marketing Design 240

Housing Wire

MARCH 3, 2025

When you upload the photos into MLS or on your listing website, be sure the pictures tell a story. Are you looking to create a branded website to showcase your listing photos? AgentFire can create a custom website that fully represents your brand.

Staging 385

Staging Agents Branding As-is 385

Housing Wire

SEPTEMBER 18, 2023

In addition, RealTrends Consulting co-founder Steve Murray notes that the settlement agreements might prevent firms that operate under a franchise model from requiring that franchises belong to a Realtor association at any level, that franchises abide by the Realtor Code of Ethics , and that franchise abide by Realtor-affiliated MLS guidelines.

MLS 491

MLS Branding Agents Brokerage 491

Housing Wire

APRIL 17, 2024

Whether you’re looking to build brand awareness, draw in more engagement for listings, or take your client experience to the next level through digital advertising, Boost is here to help agents and brokers alike. 3 Boost utilizes MLS data for streamlined ad creation. Craft image ads or opt for Boost to generate a listing video.

Technology 415

Technology MLS Branding Agents 415

Housing Wire

APRIL 29, 2025

Jacobi: What we’ve seen locally in Seattle is we were called out by Compass as part of the Northwest MLS , and controlling the board and all this malarkey. When asked what national brands get wrong about local market power, Jacobi pointed to the challenge of applying a one-size-fits-all approach. Agents are after each other.

Industrial 201

Industrial MLS Brokerage Branding 201

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. And yes, there’s an MLS feed since most are IDX-enabled. Want a killer real estate website? Upgrades are quick and easy via their Salesforce-style Add-Ons Marketplace.

Brokerage 419

Brokerage Agents Branding Land 419

Housing Wire

APRIL 24, 2024

Top Producer also offers mobile-friendly websites that you can create using their intuitive website builder to capture leads, showcase your listings, and build your brand. Top Producer can also help you automate your marketing with branded MLS reports. And all your Facebook leads can be imported using Zapier.

MLS 428

MLS Branding Land Agents 428

Housing Wire

DECEMBER 6, 2024

Brand consistency helps build your brand identity. Or omit the MLS link and tease out the listing with stats and photos in your newsletter, and invite your audience to contact you directly for more information. But some software makes delivering custom real estate newsletters for clients that showcase your branding easier.

Pre-approval 384

Pre-approval Design Industrial Agents 384

Housing Wire

JANUARY 23, 2024

As a seasoned real estate professional, Jansta brings with him his proven track record of innovation and brand expansion, Xome said in a statement on Linkedin. As a licensed brokerage , it operates in all 50 states, and its real estate database is powered mostly by MLS-listed homes in the U.S.

Industrial 431

Industrial Title Technology MLS 431