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F2 Finance wants to capitalize on a fragmented fix-and-flip market

Housing Wire

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. just to give an idea of how fragmented it is in terms of the lender,” Christian Faes, founder of F2 Finance, said in an interview with HousingWire. LendInvest has more than $4.7 billion (£3.7

Finance 348
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Finance of America’s Patti Cook reflects on 45 years in the industry

Housing Wire

Finance of America CEO Patti Cook. In February, Finance of America CEO Patti Cook announced her retirement after a successful career in finance that spanned 45 years. When you look at how fixed-income developed, mortgage-backed securities were brand new at the time and I was right at the forefront of that work.

Finance 358
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What makes Gen Z homebuyers different?

Housing Wire

Entering the real estate finance world in the summer of 2022 as a 23-year-old, I immediately felt like a fish out of water. So, what does this mean for the world of real estate finance? It means that loan originators need to realize the importance of having a digital brand. What does this mean for the real estate finance world?

Branding 426
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 327
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Ginger Wilcox on helping agents navigate a chaotic environment

Housing Wire

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Can you tell me a bit about your experience leading the BHGRE brand through this past year?

Agents 370
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HW Annual 2023: Where housing market strategies are developed

Housing Wire

From listening to executives at the biggest companies in real estate and mortgage to dedicated panels on growing women in leadership and how to build competitive marketing strategies , you can find inspiration on stage in Austin, Texas. Catch inspirational leaders on stage, discussing the business tactics you need to win the current market.

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Q&A: George Morales on new role with Mortgage Cadence and why a big bank could enter reverse

Housing Wire

I can’t say whom yet, but we’re in very, very early stages [of discussion] with a large U.S. It would be brand-new blood and brand-new investment. Currently, we’re the LOS system of record for Finance of America Reverse (FAR)/ American Advisors Group (AAG), the largest reverse lender in the U.S.

Banks 371