Housing Wire

SEPTEMBER 4, 2020

She has also sat on the boards of numerous companies, including leading brands such as Dollar Tree , Neiman Marcus and Petco. Jim Anderson is joining Finance of America Mortgage , a national, full-service mortgage banker as chief marketing officer, bringing more than 20 years of marketing experience to the company.

Finance 448

Finance Branding Title Lending 448

Housing Wire

OCTOBER 22, 2024

The final product Real unveiled at RISE is Real Wallet , a financial platform designed to help agents control and manage their finances. based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. The product is currently available to select agents in the U.S. and Canada.

Agents 410

Agents Brokerage Technology Staging 410

Housing Wire

APRIL 27, 2021

Finance of America intends to acquire Parkside Lending ‘s third-party origination channel operation for $40 million, the publicly traded lender and servicer announced Tuesday. Our TPO business is a part of our long-term growth strategy,” Bill Dallas, president of Finance of America Mortgage, said in a statement.

Finance 370

Finance Lending Mortgages Renovation 370

Housing Wire

JUNE 5, 2024

Leading reverse mortgage lender Finance of America (FOA) has undergone a round of layoffs that are impacting multiple levels of the organization, including retail and corporate leadership positions. The news was first reported by National Mortgage News.

Finance 454

Finance Sales Equity Industrial 454

Housing Wire

MAY 2, 2025

The move comes as Enterprise combines its finance and operations functions following the recent departure of former COO Drew Warshaw. Earlier in his career, Rands worked at Citibank as a finance director. The move was effective May 1. Rands holds an MBA and a bachelors degree in political science from the University of Utah.

Finance 280

Finance Development Branding Banks 280

Housing Wire

JUNE 2, 2025

Take a look at the list below and click through each profile to discover how these outstanding leaders are making a meaningful impact across the industry.

Marketing 297

Marketing HR Branding Brokerage 297

Housing Wire

MARCH 14, 2025

This was some of the perspective shared this week by Kristen Sieffert , president of Finance of America (FOA) when the company presented its earnings results for the fourth quarter and full year. We’ve been working over the last year now on a complete advertising and brand platform transition, [which] goes live in Q2.

Branding 318

Branding Equity Lending Finance 318

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Industrial 421

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. Edge Home Finance launched its Edge Loan Advisor platform in January 2025 that is powered by FinLocker. ” . ”

Mortgages 316

Mortgages Loan Officer Technology Loans 316

Housing Wire

JUNE 11, 2025

It will operate under the “Powered by Fairway” brand and will be led by Hallmark founder and CEO Deborah Sturges. billion in mortgages in the first quarter of 2025, ranking 19th nationally, according to Inside Mortgage Finance. Financial terms were not disclosed. Fairway originated $4.6 That volume was down 22.7%

Mortgages 315

Mortgages Loan Officer Lending Branding 315

Housing Wire

NOVEMBER 12, 2024

Finance of America (FOA), the leading reverse mortgage lender, presented a robust outlook last week in its third-quarter 2024 earnings and is aiming to hit the ground running with business in 2025. New ad agency, HomeSafe Second performance Sieffert also revealed that the company has enlisted the services of a new advertising agency partner.

Mortgages 368

Mortgages Equity Lending Design 368

Housing Wire

APRIL 18, 2023

Today, she interviews Yanely Espinal, the Education Outreach Director for NextGen Personal Finance. As a child from an immigrant family, financial literacy was not something that was discussed at home, and Yanely struggled with personal finance as she entered adulthood. I’m a daughter of immigrants. I had no idea.

Finance 369

Finance Loans Branding Banks 369

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Start with general awareness and education, then address common pain points (such as [insert pain points, e.g., low inventory, interest rates, confusion about financing]) and end with stronger calls to action.

Branding 408

Branding Title Agents As-is 408

Housing Wire

MAY 14, 2025

One of the nations leading reverse mortgage lenders, Finance of America (FOA), posted strong first-quarter 2025 earnings results. Drilling down deeper into the marketing and product landscape for the company, FOA President Kristen Sieffert called the first quarter a pivotal moment as the company implements its operational and brand strategy.

Finance 246

Finance Branding Renovation Loans 246

Housing Wire

JULY 25, 2023

F2 Finance wants to scoop up a share of a “fragmented” fix-and-flip market as a lack of housing inventory sharply limits transactions. just to give an idea of how fragmented it is in terms of the lender,” Christian Faes, founder of F2 Finance, said in an interview with HousingWire. LendInvest has more than $4.7 billion (£3.7

Finance 370

Finance Marketing Lending Loans 370

Housing Wire

APRIL 3, 2025

Top-five reverse mortgage lender Finance of America (FOA) has enlisted creative advertising agency David&Goliath (D&G) to serve as its new creative agency of record (AOR), following a competitive process including several other candidate agencies.

Marketing 232

Marketing Branding Equity Finance 232

Housing Wire

APRIL 1, 2022

Finance of America CEO Patti Cook. In February, Finance of America CEO Patti Cook announced her retirement after a successful career in finance that spanned 45 years. When you look at how fixed-income developed, mortgage-backed securities were brand new at the time and I was right at the forefront of that work.

Finance 384

Finance Industrial Development Mortgages 384

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress? They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 397

Purchase and sale agreement Branding Agents Closing 397

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 288

Mortgages Branding Development Technology 288

Housing Wire

NOVEMBER 14, 2024

stock market, companies like Finance of America (FOA) and Ellington Financial — the parent of reverse lender Longbridge Financial — have recently released their third-quarter 2024 earnings results. With several top 10 reverse mortgage lenders now active in some form within the U.S.

Investor 368

Investor Mortgages Bankruptcy Equity 368

Housing Wire

MARCH 6, 2025

Another factor is Reals private-label program, which launched in 2024 and allows brokerage affiliates to keep their branding. Net cash provided by operating activities a measure of how the business is performing outside of investing and financing activities was $48.7 Real also added head count to its nascent mortgage business.

Brokerage 369

Brokerage Agents Loan Officer Technology 369

Housing Wire

JANUARY 24, 2025

Our team has created a remarkable platform and brand, and we are now set to embark on a new growth phase with Newfi as a key strategic partner together with Apollos backing,” Franck Ruimy, Dunmor’s founder and CEO, said in a statement.

Equity 352

Equity Lending Residential Branding 352

Housing Wire

DECEMBER 23, 2024

Finance of America (FOA) had a booth presence at the event. Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. That made it easier for FOA representatives to initiate conversations, she said.

Lending 378

Lending Mortgages Industrial Finance 378

Housing Wire

FEBRUARY 6, 2025

according to Inside Mortgage Finance (IMF). The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience. The lender posted pretax income of $1.1 billion last year, up from $732 million in 2023.

Loans 363

Loans Equity Principal Mortgages 363

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry.

Branding 293

Branding Technology Brokerage Title 293

Housing Wire

APRIL 22, 2025

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products.

Equity 318

Equity Marketing Finance Mortgages 318

Housing Wire

JUNE 13, 2025

Branded “AI Assist,” the tool will provide renters instant answers in 50+ languages, book tours, and follow up automatically — streamlining leasing and boosting lead conversion for property managers across the Zillow platform. million in seed funding.

Industrial 250

Industrial MLS Loan Officer Lending 250

Housing Wire

JANUARY 9, 2025

In this weeks episode of the Power House podcast, HousingWire President Diego Sanchez is joined by Varun Krishna , CEO of Rocket Companies and Rocket Mortgage , to explore his background, Rockets tech-focused approach to servicing and retention, and its upcoming brand transformation in 2025. We’re serious about transformation.

Technology 276

Technology Branding Finance Mortgages 276

Housing Wire

MARCH 21, 2025

As industry analyst Mike Delprete put it in a recent blog post , both firms are now in search of the holy grail of real estate: a one-stop shop that combines home search, buy & sell, financing, and title insurance. But Zillow has that recognizable consumer brand. If Zillow and Rocket had teamed up, it would have been killer.

Loan Officer 248

Loan Officer Loans Mortgages Title 248

Housing Wire

APRIL 2, 2025

Top-five reverse mortgage industry lender Finance of America (FOA) announced on Wednesday that it has promoted Jonathan Scarpati to the role of chief production officer. Scarpati previously served as the company’s senior vice president of wholesale lending.

Equity 243

Equity Finance Lending Branding 243

Housing Wire

APRIL 18, 2025

Where the tech stack is today When asked to assess where the reverse mortgage technology stack sits today, Brian Conneen , the recently appointed chief information officer at Finance of America (FOA), said that the largest opportunity exists within digital customer experiences.

Technology 315

Technology Mortgages Industrial Finance 315

Housing Wire

JULY 17, 2024

Finance of America brand consolidation When Finance of America announced its intention to acquire then-industry leader American Advisors Group (AAG), the reverse mortgage industry initially reacted with cautious optimism. So far this year, two lenders have made eye-opening moves in their approaches to reverse mortgage messaging.

Mortgages 417

Mortgages Marketing Finance Equity 417

Housing Wire

SEPTEMBER 19, 2024

Heartland Bank , the leading reverse mortgage lender in Australia and New Zealand , will rebrand its dedicated reverse mortgage division from “Heartland Finance” to “Heartland Bank” following a recent acquisition and a repositioning of its offerings. “We

Mortgages 420

Mortgages Banks Finance Branding 420

Housing Wire

FEBRUARY 21, 2025

And so, if you’re in the mortgage lending business and you’re not thinking about seniors and looking at providing financing for them, you’re going to have a problem. One in three homes in the United States is owned by somebody 65 and older, and every year, that percentage goes up, Mayer said.

Mortgages 268

Mortgages Branding Industrial Lending 268

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Pennymac was the nations second-largest lender in 2024, according to Inside Mortgage Finance (IMF) data.

Design 288

Design Mortgages Branding Finance 288

Housing Wire

JANUARY 11, 2021

As of November, loanDepot was the nation’s eighth-largest originator and the 31st largest servicer, according to Inside Mortgage Finance. Thanks to our brand investment over time, we are also one of the most recognized brands in the industry today. LoanDepot posted net income of $1.47 All of this gives us enormous runway.

Branding 503

Branding Banks Loans Finance 503

Housing Wire

MAY 7, 2024

Finance of America Companies (FOA), which controls the outgoing brands Finance of America Reverse (FAR) and American Advisors Group (AAG), recorded a net loss under generally accepted accounting principles (GAAP) of $16 million in Q1 2024 and an adjusted net loss of $7 million for the quarter, according to a recently released earnings report.

Branding 429

Branding Finance Principal Loans 429