Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Citi led creative testing throughout the year-long site design and build, and will conduct testing throughout 2025.

Marketing 395

Marketing Lending Branding Banks 395

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. The systems they provide are designed to help teams grow strategically.” million in sales volume. Leaders of top teams at Keller Williams believe there are good reasons for this.

Brokerage 397

Brokerage Technology Branding Industrial 397

Housing Wire

MAY 15, 2025

In an era of high mortgage rates and stagnant home sales , a real estate transaction model is making waves by reintroducing and standardizing a once-popular financing method. We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE, Leahy told HousingWire.

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did. Sound familiar? .”

Agents 366

Agents Brokerage Branding Design 366

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From agent onboarding to leadership development, and across our teams and offices, everything is designed to reinforce our culture.

Branding 281

Branding Brokerage Agents Development 281

Housing Wire

JANUARY 23, 2025

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. These postcards are sent out after a successful home sale, showcasing the property that has just changed hands. But where do you start? Don’t worry; we’ve got you covered.

Design 295

Design Branding Agents Marketing 295

Housing Wire

MAY 15, 2025

From Super Bowl ads that were part of the firms $1 billion marketing spend , to a reallocation of nearly all of its sales staff, Homes.com debuted with a bang. When Homes.com first launched, it had only 41 dedicated sales professionals , so CoStar temporarily sent all of its sales force to Homes.com. Shaw & Co.

Investor 275

Investor Branding Commercial Residential 275

Housing Wire

DECEMBER 6, 2024

However, other email tools not specific to real estate agents (like Mailchimp and Flodesk) offer built-in templates that make delivering beautifully designed email newsletters a cinch. Create a responsive newsletter design One of the best ways to make things easy on yourself is to use real estate newsletter templates.

Pre-approval 384

Pre-approval Design Industrial Agents 384

Housing Wire

OCTOBER 31, 2022

Mortgage fintechs Sales Boomerang and Mortgage Coach reduced employee headcount by at least 20 this month as the industry struggles to stay afloat amid mortgage lenders rightsizing during one of the most challenging times. Sales Boomerang and Mortgage Coach declined to comment on the size and reason for the layoffs.

Sales 421

Sales Mortgages Loan Officer Loans 421

Housing Wire

JUNE 2, 2025

Staging a home can make or break a sale but the traditional approach is broken. Collov AI leverages proprietary model training to develop its AI agent , enabling it to understand architectural context, interior design principles, and staging best practices tailored specifically for real estate applications. from Stanford.

Agents 240

Agents Staging Marketing Design 240

Housing Wire

JUNE 26, 2024

The real estate technology provider has added sales veteran Bryson Womack as vice president of sales, a move that took effect this week. Womack has more than 30 years of experience as a CEO, founder and sales executive. Bryson has a proven track record of success,” the company said in a statement announcing the hire.

Sales 374

Sales Technology Branding Construction 374

Housing Wire

JANUARY 28, 2025

The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

Marketing 286

Marketing Branding Agents Design 286

Housing Wire

MAY 19, 2025

Southern is responsible for roughly 65% of all brownstone sales in downtown Jersey City and handles the bulk of new construction deals for buildings six stories or fewer. According to SERHANT., In addition to his development work, Southern has played a significant role in institutional portfolio transitions.

Agents 245

Agents New Construction Development Brokerage 245

Housing Wire

JULY 7, 2021

Mortgage servicing, origination and transaction-based services company Mr. Cooper Group announced on Tuesday the sale of its reverse mortgage servicing portfolio – operating under the Champion Mortgage brand – to Mortgage Assets Management (MAM). The sale of Champion.

Sales 397

Sales Mortgages Branding Principal 397

Housing Wire

MARCH 3, 2025

These facts clearly show the powerful impact home staging can have on real estate sales. Are you looking to create a branded website to showcase your listing photos? AgentFire can create a custom website that fully represents your brand. In addition, homes that are staged sell 73% faster than ones that are not.

Staging 385

Staging Agents Branding As-is 385

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

Brokerage 419

Brokerage Agents Branding Land 419

Housing Wire

MARCH 31, 2025

Led by Jamison Frost and Valen Lindner, the team has closed more than $1 billion in career sales and is known for representing some of the most exclusive properties in Park City. The move grants them membership in the Christies International Real Estate Masters Circle, an exclusive designation for top-producing agents.

New Construction 252

New Construction Development Branding Construction 252

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 252

Agents HR Branding Title 252

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6

Branding 404

Branding Design Brokerage Agents 404

Housing Wire

APRIL 14, 2025

14 by sales volume. At the heart of LPTs meteoric rise is its multi-compensation model, designed to meet agents wherever they are in their careers. Aperture and the dual-market strategy Palmers next big swing is Aperture, a high-end, brand-driven firm designed to compete directly with Compass and Sothebys.

Brokerage 370

Brokerage Title Branding Loan Officer 370

Housing Wire

MAY 20, 2025

Jose Prats: By the numbers Market: Los Angeles, California Niche: Character homes 2024 team sales volume + sides: $44,400,000 + 21.5 When they look at the famed Sheets-Goldstein residence , they dont see iconic design elements that changed the world they see dollar signs. Want an easy way to keep up with trends on Instagram?

Agents 291

Agents Closing Design As-is 291

Housing Wire

APRIL 29, 2025

Unprompted consumer awareness of the brand rose to 36% in Q1 2025, compared to only 4% before February 2024. Homes.com puts agents front and center with their names, their branding, their listings. Florance added that Homes.coms demo-to-close rate topped 50% in April, the highest ever for any CoStar sales team.

Agents 207

Agents MLS Branding Residential 207

Housing Wire

MAY 7, 2025

Wacksman promoted newly implemented listing standards designed to give all consumers equal access to information. Showcase fuels for-sale business In the category of for-sale homes, Zillow generated $458 million in revenue from January through March, up 8% year over year.

Agents 260

Agents Property Management MLS Loans 260

Housing Wire

FEBRUARY 14, 2024

successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? Invest in a polished personal brand that exudes sophistication and professionalism.

Agents 421

Agents Branding Design Development 421

Housing Wire

AUGUST 25, 2024

Agently Brokerage pricing: $459 per month for up to 20 users Contract required: None Integrations: Follow Up Boss, Sierra Interactive, kvCORE, Chime Agently is a gamified agent productivity app that simplifies agent onboarding, accountability and training to help agents stay motivated to hit sales goals.

Brokerage 409

Brokerage Branding Agents MLS 409

Housing Wire

MAY 20, 2021

That’s why we’ve invited Chelsea Peitz , national director of social sales for Fidelity National Financial , to explain how she is leveraging Instagram and social platforms at engage.marketing on June 17. Peitz has also written and spoken for the Inman Group on personal branding and visual marketing resources.

Branding 370

Branding Title Design Loans 370

Housing Wire

APRIL 29, 2021

Rodriguez, CEO of Volentum and creator of the AMPLIFII Influencer events, has researched and applied behavioral neuroscience for the last 20 years as a speaker, leadership advisor and sales expert. The challenges of helping consumers become homeowners in this housing market is why we’ve designed our virtual event around “All Eyes on Purchase.”

Marketing 410

Marketing Design Branding Banks 410

Housing Wire

FEBRUARY 27, 2025

A well-written property description also allows you to highlight aspects of the home that would not otherwise be readily available via MLS, such as a newly renovated kitchen or a brand-new septic system. Your goal: use the description to sell the property. How to write a listing description Wondering where to begin?

Renovation 354

Renovation Agents MLS Equity 354

Housing Wire

MAY 28, 2024

We look forward to this new chapter in our company’s history and to operating under the Onity brand, which reflects the evolution of our culture and the transformation of our company.” “We are very pleased that our shareholders have approved our name change to Onity Group,” Glen Messina, CEO of Ocwen Financial, said in a statement. “We

Branding 420

Branding Mortgages Loans Equity 420

Housing Wire

SEPTEMBER 13, 2024

If you wish to upgrade your negotiation skills, consider signing up for a Real Estate Negotiations Expert (RENE) designation available through your local Association of Realtors. Even better, you can use your designation in your marketing materials to remind leads of your value as a negotiator. Don’t believe me?

Agents 421

Agents Branding Equity Design 421

Housing Wire

SEPTEMBER 6, 2024

In an industry where managing a web of technology vendors to support LO’s sales and marketing needs has become overwhelmingly complex, inefficient and creates unnecessary security and compliance risks, CANDID is quickly becoming a leader in transforming how mortgage lenders operate.

Mortgages 432

Mortgages Technology Staging Industrial 432

Housing Wire

AUGUST 2, 2024

HighTechLending , a California -based top-10 reverse mortgage lender, announced on Friday that it is rebranding its wholesale lending division to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers.

Lending 418

Lending Branding Loan Officer Technology 418

Housing Wire

AUGUST 8, 2024

The new plans are “designed to enhance agent recruitment and retention while promoting accelerated and sustainable growth and long-term profitability for the company,” according to its announcement. . Its other brands include Encompass Lending , intelliAgent , LiveBy , Real Results and Verus Title. Fathom Holdings Inc.

Agents 420

Agents Title Lending Brokerage 420

Housing Wire

DECEMBER 27, 2024

Best books for mindset Failing Forward by John Maxwell Rebecca Del Pozo , an agent and trainer out of Washington State, recommended this book, saying, I read this book in 2003 when I was a brand new real estate agent. The book helped me look at things differently, helping me to understand that its not a failure as long as you learn something.

Agents 384

Agents Title Industrial Investor 384

Housing Wire

MARCH 17, 2025

has entered Phoenix with the addition of a collection of brokerages that have closed more than $500 million in sales volume over the last 12 months. Arizonas designated broker. was the brand itself, Lee said in a statement. Ryan Serhant is headed west. His eponymous brokerage SERHANT. It marks SERHANT.s

Brokerage 193

Brokerage Branding Agents Design 193

Housing Wire

FEBRUARY 1, 2024

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Use quantifiable data, such as your total volume of sales or number of years in the business, to demonstrate your credibility.

Land 450

Land Brokerage Branding Agents 450

Housing Wire

AUGUST 12, 2024

California -based HighTechLending , a top-10 lender in the reverse mortgage industry, recently announced that it was rebranding its wholesale channel to American Senior Lending Wholesale Division in an effort to better align its identity with key business lines designed to serve older borrowers.

Lending 431

Lending Loan Officer Branding Principal 431