Housing Wire

NOVEMBER 15, 2024

In most of our remodeling, we use a design technique called Universal Design,” said Brian Harvey, owner of Boston-area business Harvey Home Modifications. That essentially is a design that will serve anyone of any physical capability in the house.”

Design 410

Design Renovation Branding Development 410

Housing Wire

FEBRUARY 23, 2023

“Everything we create, from campaigns to assets, is designed to be localized while keeping the brand’s integrity intact,” said Katelyn Castellano, senior vice president of marketing, Americas at Engel & Völkers. That’s what we do as a brand. HW : Engel & Völkers prides itself on being a “brand that listens.”

Branding 382

Branding Design Marketing As-is 382

Housing Wire

NOVEMBER 22, 2024

Pro: Capture visitor info in real-time Con: To take advantage of the integration, you must have a compatible CRM There are several real estate apps designed specifically for open houses. Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience.

Agents 384

Agents Branding Land As-is 384

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. The platform analyzes individual performance data to highlight the top 1.5%

Brokerage 366

Brokerage Branding Agents Industrial 366

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 368

Brokerage Branding Agents Industrial 368

Housing Wire

MAY 21, 2025

From clean-air systems and biophilic design to walkable communities and on-site organic gardens, emotional, physical, and environmental well-being are becoming central to the home search. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

JUNE 13, 2024

Multichannel mortgage lender New American Funding (NAF) announced this week the relaunch of its initiative designed to recruit, educate and expand loan officer understanding around issues faced by borrowers of color as “ NAF Black Impact.”

Design 431

Design Loan Officer Branding Loans 431

Housing Wire

NOVEMBER 12, 2024

It also wants to widely deploy refreshed marketing strategies that are designed to both educate and appeal to older homeowners about the use of home equity in retirement. In 2025, it will begin rolling out new regional and local programs designed to “build our brand profile and drive business in strategic markets,” she said.

Mortgages 369

Mortgages Equity Lending Design 369

Housing Wire

DECEMBER 27, 2024

Team structures to avoid While most team structures are designed for growth and success, not all teams are set up that way. Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 397

Purchase and sale agreement Branding Agents Closing 397

Housing Wire

OCTOBER 24, 2024

Aligned with their success’ These protections are designed to signal that brokers can have more trust when bringing their business to Mutual of Omaha, according to reverse division president Alex Pistone. “As We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Mortgages 421

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Citi led creative testing throughout the year-long site design and build, and will conduct testing throughout 2025.

Marketing 395

Marketing Lending Branding Banks 395

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 384

Agents Branding Marketing Industrial 384

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From agent onboarding to leadership development, and across our teams and offices, everything is designed to reinforce our culture.

Branding 278

Branding Brokerage Agents Development 278

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. The systems they provide are designed to help teams grow strategically.” With more than 3,700 teams in this year’s RealTrends rankings, Keller Williams leads all other firms by a wide margin.

Brokerage 397

Brokerage Technology Branding Industrial 397

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 431

Industrial Brokerage Branding Agents 431

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. RealTrends excludes transactions such as commercial, rentals, lease, land, empty lots, and outside referred business from published totals.

Agents 426

Agents Commercial Land Branding 426

Housing Wire

JANUARY 8, 2025

Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. Real will also offer its virtual community platform to Harvest agents. The platform includes translations in more than 90 languages to optimize communications.

Brokerage 384

Brokerage Technology Agents Branding 384

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From agent onboarding to leadership development, and across our teams and offices, everything is designed to reinforce our culture.

Branding 281

Branding Brokerage Agents Development 281

Housing Wire

JANUARY 23, 2025

These real estate mailers are designed to spread holiday cheer, express gratitude and maintain a personal touch among your network. Top places to order real estate postcards & find attractive templates In todays digital-first world, a postcard with a handwritten note can create a memorable impression. But where do you start?

Design 295

Design Branding Agents Marketing 295

Housing Wire

DECEMBER 6, 2024

However, other email tools not specific to real estate agents (like Mailchimp and Flodesk) offer built-in templates that make delivering beautifully designed email newsletters a cinch. Create a responsive newsletter design One of the best ways to make things easy on yourself is to use real estate newsletter templates.

Pre-approval 384

Pre-approval Design Industrial Agents 384

Housing Wire

APRIL 28, 2025

At first glance, the appeal is obvious: an app can live right on a borrowers phone, promise to save their progress, and provide a sleek, branded interface. Every customization a lender might needwhether its new disclosures, branding tweaks, or additional integrationsmeans more development and new rounds of app store submissions.

Mortgages 301

Mortgages Branding Development Technology 301

Housing Wire

MAY 22, 2025

Audie Chamberlain In his new role, Chamberlain will oversee Rechats growth strategy, brand positioning, social media and go-to-market planning. Chamberlain is known in the industry for his work with luxury real estate brands and technology firms. Rechat is the most comprehensive platform Ive ever seen in real estate, Chamberlain said.

Brokerage 272

Brokerage Branding Technology MLS 272

Real Estate News

FEBRUARY 25, 2025

Consumers found the digital-first logo which includes a subtler take on the brands famous balloon more appealing than the old design, the company said.

Branding 247

Branding Design 247

Housing Wire

MAY 9, 2025

The new division is designed to support agents working in a growing sector of the housing market with tools tailored to land and ranch transactions. eXp Realty has launched a new land and ranch division to serve real estate agents who specialize in rural , agricultural and recreational properties, the company announced this week.

Land 284

Land Brokerage Branding Agents 284

Housing Wire

MAY 5, 2025

According to Realtor.com , the campaign marks the companys largest brand investment in nearly three decades. McEntire is featured in a series of short episodes designed to spotlight common struggles faced by buyers including indecision, stress and interpersonal tension.

Marketing 309

Marketing Branding Title Design 309

Housing Wire

JANUARY 27, 2025

She went from a brand new agent in 2020 to running her wildly successful boutique brokerage with Side in less than four years. Luckily, she had the time to (patiently) walk us through the exact strategies she used to build a Zoomer real estate brand on TikTok and gave us her advice for new agents. Kina Desantis did. Sound familiar? .”

Agents 366

Agents Brokerage Branding Design 366

Housing Wire

JUNE 2, 2025

Collov AI leverages proprietary model training to develop its AI agent , enabling it to understand architectural context, interior design principles, and staging best practices tailored specifically for real estate applications. Thats why Collov AIs Visual Agent is designed to be as simple as taking a photo. from Stanford.

Agents 240

Agents Staging Marketing Design 240

Housing Wire

MAY 15, 2025

At the end of Q1 2025, Florance said Homes.com had a dedicated sales team of 370 representatives and that the brand was on track to have 500 reps by the end of June. Supporting this belief is the improvement of Homes.coms unaided brand awareness. Spending money to make money But gaining this unaided brand awareness has not been cheap.

Investor 275

Investor Branding Commercial Residential 275

Housing Wire

NOVEMBER 7, 2024

The California-based lender recently introduced a revised branding effort , the “Flex Payment Mortgage“ suite, that is designed to broaden the appeal of its reverse offerings to more potential partners.

Mortgages 370

Mortgages Equity Lending Branding 370

Housing Wire

SEPTEMBER 10, 2024

Today’s real estate website builder offers a turnkey, easy-to-use solution to help build your brand, market your business and generate more (and better) leads. We looked at pricing, design quality, ease of use, lead generation features, and then combed online reviews to get feedback from other working Realtors. Here our our picks.

Brokerage 419

Brokerage Agents Branding Land 419

Housing Wire

MARCH 5, 2025

In a press release, the company said it plans to grow the partnership over the next several years through a variety of initiatives designed to build its brand while supporting its mission, vision, values, and industry leadership. Olympic and Paralympic teams at the 2028 Olympics. This includes meaningful engagement with U.S.

Design 298

Design Mortgages Branding Finance 298

RIS Media

JUNE 2, 2025

Keller Williams Realty, LLC (KW) has announced a flagship enterprise relationship with Canva, a visual communication platform, providing all KW-affiliated agents with enhanced access to Canvas industry-leading design platform to elevate marketing at scale.

Design 97

Design Industrial Agents Branding 97

Housing Wire

JANUARY 28, 2025

The partnership also gives Concierge’s agents and brokers access to Luxury Presence s advanced website design, hosting and SEO services. As part of this partnership, the two companies will collaborate on marketing initiatives to promote exclusive, co-branded campaigns and resources.

Marketing 286

Marketing Branding Agents Design 286

Housing Wire

MAY 15, 2025

We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE, Leahy told HousingWire. MORE’s model offers a short-term bridge loan typically around three years in length that’s designed to give buyers time to refinance or secure permanent financing.

Finance 370

Finance Lending Bankruptcy Residential 370

Housing Wire

JUNE 13, 2025

Branded “AI Assist,” the tool will provide renters instant answers in 50+ languages, book tours, and follow up automatically — streamlining leasing and boosting lead conversion for property managers across the Zillow platform. Experts say inclusive development is critical as AI reshapes industries like health care and financial services.

Industrial 252

Industrial MLS Loan Officer Lending 252

Housing Wire

SEPTEMBER 23, 2024

The Empower LOS is designed for lenders looking to scale by offering extensive exception-based workflows, comprehensive automation and the flexibility to adapt to complex operational models.” The company added that this consolidation is designed to benefit all the brands it oversees.

Branding 416

Branding Technology Design Staging 416

Housing Wire

OCTOBER 25, 2024

Like Serhant, your personal brand, expertise and empathy need to shine through on every page of your website. Since almost all of our picks offer roughly the same features, we scored them based on our opinion of their property search experience, design quality, and overall user experience (UX). UX design quality: 4.6

Branding 404

Branding Design Brokerage Agents 404