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Agents might be more tempted to switch brokerages in 2024

Housing Wire

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The Coldwell Banker network continues to find value in our products, services and resources as well as their partnership with the brand.”

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The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. But for Real, which runs a virtual brokerage model with revenue sharing for its agents, the goal is to get better, not necessarily bigger.

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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. Ocala, Florida -based Foxfire Realty is the latest firm to join a national brand, announcing its move to RE/MAX on Wednesday.

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RE/MAX Proper acquires indie brokerage All Nations

Housing Wire

California-based RE/MAX Proper has acquired All Nations Realty and Investments , an independent brokerage in Rancho Cucamonga. In total, 126 agents and staff members at All Nations have joined RE/Max Proper, increasing the total agent count to 203, up from 70 when the former indie brokerage affiliated with the RE/MAX brand in May.

Brokerage 410
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Top indie brokerage Realty Austin joins Compass, adding 600+ agents

Housing Wire

“With this acquisition, we’ve positioned ourselves as Austin’s leading brokerage—our commitment to setting new standards and inspiring innovation for all our exceptional agents remains the top priority while honoring what Realty Austin and Realty San Antonio has built,” Rachel Hocevar, the president of Compass Texas, said in a statement.

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How to empower agents and grow your brand in the wake of commission lawsuits

Housing Wire

Post- Sitzer/Burnett case , you need to not only adapt but also engage in candid conversations that drive your brokerage forward. What concerns them most about their business and changing brokerages in the new year? Support them: Highlight the resources available to ease agents’ transition to new technologies and practices.

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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Additionally, Florance believes this model will succeed because it focuses on selling homes and building brands for both agents and brokerage firms. The lead diversion model has genericized real estate brokerages,” Florance said. Brands matter.” With the lead diversion model, however, brokerage branding is less prominent.

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