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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. I am a big believer in developing a brand for your real estate business from Day One. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

Branding 432
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. The lead diversion model has genericized real estate brokerages,” Florance said. Brands matter.”

Branding 418
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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

Real estate brokerage eXp Realty has added industry veteran Wendy Forsythe to its leadership team. According to the release, in this role, Forsythe will be responsible for building the firm’s marketing strategies and global initiatives, working to expand the company’s brand visibility. 3 spot in the rankings.

Marketing 416
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage.

Brokerage 370
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3 Tips for Creating a Stand-Out Brand for Your Brokerage

RIS Media

You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. Here’s what you should know about branding and how to take the first steps toward building a strong brand in your niche or location. Create long-form audio or video content.

Branding 113
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3 Real estate lessons learned from the dance floor of “Dancing with the Stars” 

Housing Wire

William Shakespeare said it well: “All the world’s a stage, And all the men and women merely players.” For me, running a brokerage , handling complex real estate deals, negotiating contracts and navigating the dynamic landscape of high-stakes transactions are all in a day’s work.

Staging 410
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9 Services Smart Brokerages Are Offering to Attract More Agents

The Close

Today’s sophisticated agents want more from their real estate brokerage than just the basic file review, supervision, and commission disbursement. So if you don’t want your brokerage to get left in the dust, you will need to step up the real estate services you provide. You’ll quickly overload yourself and your staff.