Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents.

Brokerage 328

Brokerage Branding Commercial Land 328

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 397

Branding Brokerage Commercial Title 397

Housing Wire

NOVEMBER 14, 2024

Realoq offers a customized MLS platform that allows unique branding and direct access to consumers. They can create “branded portals” uniquely designed to connect with consumers and establish brand familiarity. ” The 360-degree solution features a slew of benefits designed to make users more efficient.

Branding 369

Branding Brokerage MLS Technology 369

Housing Wire

JUNE 9, 2025

Here is a simple, step-by-step workflow and prompt to create engaging, on-brand drip campaigns for your leads using ChatGPT. Define or refine your brand identity and marketing assets Creating brand assets, such as slogans or color palettes, that nail your mission, vision and values, is harder than it sounds.

Branding 417

Branding Title Agents As-is 417

Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2.

Agents 384

Agents Branding Marketing Industrial 384

Housing Wire

DECEMBER 19, 2024

“We are connecting buyers and sellers, but we are also creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand’s leadership in innovation and consumer-centric strategies.”

Branding 384

Branding Commercial Mortgages Industrial 384

Housing Wire

JANUARY 14, 2025

To excel, you must enter the industry with four main elements: a clear vision, a recognizable brand, an inspired team, and the systems to support them. This will be used in your marketing and branding, so be sure its polished. Craft a noteworthy real estate brand and logo Your brand is how people perceive your brokerage.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

NOVEMBER 22, 2024

Customization and branding: Many digital open house sign-in apps allow you to personalize the user experience. You can incorporate your logo, match color schemes to your branding, and add property details or photos. This level of customization ensures a cohesive and professional look that aligns with your brand.

Agents 384

Agents Branding Land As-is 384

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. Philip White , president and CEO of Sothebys International Realty, attributed the brands success to a simple truth. The luxury real estate market is on a growth trend early in 2025. sales volume increased 9.4% year over year.

Marketing 329

Marketing Branding Sales Agents 329

Housing Wire

JUNE 6, 2025

We’re seeing deeper engagement from top brands and growing recognition that these rankings are more than a badge — they’re a tool for building credibility, elevating personal brand and driving long-term business growth.”

Agents 357

Agents Branding Residential Closing 357

Housing Wire

JUNE 12, 2025

Branded as AI Assist, Powered by EliseAI, the new feature will incorporate the company’s LeasingAI technology, which offers renters immediate answers to their questions while streamlining the leasing process for property managers. The integration is expected to launch in the third quarter of 2025.

Property Management 383

Property Management Technology Branding Design 383

Housing Wire

JUNE 2, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accidentits built with intention.

Branding 279

Branding Brokerage Agents Development 279

Housing Wire

JUNE 2, 2025

Take a look at the list below and click through each profile to discover how these outstanding leaders are making a meaningful impact across the industry.

Marketing 306

Marketing HR Branding Brokerage 306

Housing Wire

JANUARY 20, 2025

In 2025, the platform will offer a slew of upgrades designed to empower professionals, enhance local brand visibility for agents and highlight industry-leading talent. Nate Smoyer “This is going to be the brand’s biggest year ever. Ranked agents can now purchase promotional packages that include several co-branded assets.

Brokerage 367

Brokerage Branding Agents Industrial 367

Housing Wire

JANUARY 8, 2025

The move is part of a repositioning that includes branding of its jumbo loan platform, which will continue to operate under the Sequoia umbrella going forward. Through Aspire, launched in September 2023, Redwood directly originates home equity investments (HEIs).

Equity 409

Equity Loans Lending Branding 409

Housing Wire

NOVEMBER 1, 2024

Our licensing school brings in brand-new agents, whom we train and develop to help them become superstars. Most brand-new agents fail. In doing research, when we put brand-new agents on a team, they succeed. We’ve always been a new-agent company. These teams are hugely growth-minded teams and they want to recruit.

Brokerage 378

Brokerage Branding Industrial Agents 378

Housing Wire

OCTOBER 24, 2024

When asked what the impetus was for the creation of the new program, Pistone said that it comes down to Mutual of Omaha’s brand recognition among older homeowners and transferring some of these sentiments to broker partners. “We We know that brokers who leverage our brand win more loans,” Pistone said.

Principal 421

Principal Branding Investor Mortgages 421

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 395

Marketing Lending Branding Banks 395

Housing Wire

MAY 21, 2025

Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients. Were leaning into this by helping agents build personal brands, sharpen their communication, and use data to educate, not intimidate clients.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

DECEMBER 27, 2024

Marketing specialists: Marketing specialists handle the teams branding and advertising efforts. Will the team’s branding, marketing, leads and support help you close more deals with less stress? They create content, manage the teams social media, and design marketing campaigns to attract leads.

Purchase and sale agreement 397

Purchase and sale agreement Branding Agents Closing 397

Housing Wire

JANUARY 21, 2025

Competition isn’t a concern for Sereno either, as the brand has a history of competing with household names, according to Trapani. Additionally, we have a tier-one global luxury brand and network that has been around for 265 years,” Trapani said. Sereno even recruited a new team of agents soon after the deal was completed.

Brokerage 370

Brokerage Branding Construction Agents 370

Housing Wire

MAY 28, 2025

Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture. From our brand campaigns to our unforgettable events, we always ask: How can we do this differently? Culture doesnt happen by accident its built with intention.

Branding 281

Branding Brokerage Agents Development 281

Housing Wire

DECEMBER 18, 2024

“We are empowering them to shine and position their brand however they choose. “Unlike some brands that charge excessive fees to sustain their operations leaving agents feeling nickel-and-dimed Platinum agents only pay for the services they choose.

Brokerage 382

Brokerage Principal Branding Agents 382

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 332

Branding Equity Lending Finance 332

Housing Wire

JUNE 6, 2025

The real estate industry is always evolving, and we knew we needed to work with a brand that has a global presence if we want to stay ahead of the curve,” Kirkendall said in a statement. Mike Miedler , president and CEO of Century 21 Real Estate, said the affiliation adds valuable regional knowledge to the national brand. “In

Branding 241

Branding Brokerage Commercial Land 241

Housing Wire

MAY 12, 2025

We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said. Founded in 2007 by Lora and Mitch Umbarger, Advantage Realty Partners will now be integrated into the Heritage Group brand.

Principal 299

Principal Branding Development Agents 299

Housing Wire

OCTOBER 21, 2024

.” The spokesperson continued: “It is clear the government isn’t interested in their own rules, or facts, and are simply including us in this case to score headlines based on our strong brand and prominent position in the industry. We look forward to exposing the government’s massive overreach in this matter.”

Mortgages 500

Mortgages Branding Development Sales 500

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. For top team leaders, coaching, technology and the network created by the Keller Williams franchise system are common reasons why they feel the brand is the best place for their businesses.

Brokerage 397

Brokerage Technology Branding Industrial 397

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. We’re in a situation where it is important to be a part of a big brand, and to be some part of a brand that has global reach or national reach or amazing technology or the best marketing or network — that’s incredible.

Industrial 432

Industrial Brokerage Branding Agents 432

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. “We have a strong portfolio of products that support consumers, agents , teams, brokerages and brands.

Technology 369

Technology Branding Development Brokerage 369

Housing Wire

MAY 19, 2025

I cant name another leader in this industry who has overseen multiple brokerage firms; has walked in the shoes of our affiliates; has experience with some of the most respected brands in luxury real estate; has an extensive background in M&A; and has managed in both public and private companies. and Canada.

Branding 260

Branding Brokerage Industrial As-is 260

Housing Wire

JUNE 9, 2025

Thoughtful branding Kelman said that their slavish devotion to the best customer experience means they’ll be distributing leads to the best agent for that consumer, even if it comes at the expense of a Redfin agent getting the deal done. The branding integration of Mr. Cooper will be done “thoughtfully,” Krishna said.

Branding 269

Branding Mortgages Industrial Closing 269

Real Estate News

JUNE 9, 2025

When an early investor challenged Rich Barton to imagine building Zillow without a marketing budget, he realized an enticing product can create its own buzz.

Branding 213

Branding Marketing Investor 213

Housing Wire

FEBRUARY 9, 2025

But its worth it when youre cementing Rockets place as the ultimate homeownership brand, Jonathan Mildenhall , the CMO of Rocket, said in an interview with HousingWire. People remember the star but forget the brand, he explained. Ive always believed that while celebrities and humor are entertaining, they can create noise.

Commercial 366

Commercial Branding Staging Land 366

Housing Wire

JANUARY 17, 2025

According to Lewis, this affiliation allows his team to tap into more resources and join a brand with strong market presence. This move allows us to elevate our renowned customer service by aligning with a brand that has such a strong presence in the local market and beyond.

Branding 369

Branding Brokerage Sales Agents 369