Remove blog what-in-the-world-is-a-marketing-price
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Why agents should personalize marketing

Housing Wire

Personalized marketing is on the rise in just about every sector. In the highly competitive world of real estate , it’s no different. Firms are seeking ways to foster deeper, more meaningful connections with clients, which is where personalized marketing comes in. What Is Personalized Marketing?

Agents 339
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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

At The Agency , where I serve as president, one of our core values is ensuring quality at every touchpoint — in our marketing , technology, services, events and beyond. We’re also a company that is rapidly expanding (yes, we opened 29 offices around the world in 2023), which means every excellent experience has to be scalable.

Agents 275
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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Branding 384
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Fed retreat from MBS market sparks short-term uncertainty

Housing Wire

What happens when the Federal Reserve begins pulling back in a serious way from the mortgage-backed securities (MBS) market that it has helped to prop up through billions of dollars in bond purchases since the start of the pandemic in 2020 — to the point where it now holds a $2.7 Federal Reserve in Washington, D.C.

Marketing 390
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The Psychology Of Real Estate Pricing: A Real World Example

Toronto Realty Blog

TorontoRealtyBlog Do you recall the blog post that I wrote a couple of weeks ago? The one about the psychology of pricing ? If you want to get metaphorical, don’t listing agents “mask” the real price of a house or condo for sale when they under-price the property and set an offer date? Don’t we?

Sales 91
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85 Offers On A Home: What In The World Happened?

Toronto Realty Blog

Hear, what , exactly? Well, at the risk of alienation-via-wordplay, it’s not so much what you might have heard, but rather the words “Did you hear?” If somebody said, “Oh, by the way, did you hear…” I usually cut them off and said, “Yes, yes, I know what you’re going to ask.”

Agents 81
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Where In The World Are Those Rate Cuts?

Toronto Realty Blog

Buried six layers deep in my mind, like something out of Leonardo DiCaprio’s Inception , was that line that I believe I heard my friend Jeff tell his son a decade ago, while I thought, “Geez, what happened to Jeff? Geez, what happened to me ? So now what? Where In The World Are Those Rate Cuts?