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Why agents should personalize marketing

Housing Wire

Rather than just advertising your business and hoping it finds the right audience, personalized marketing allows you to laser in on those most likely to seek out your services and offer solutions to their specific problems. Personalized marketing is on the rise in just about every sector.

Agents 424
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9 tips for high-converting real estate landing pages

Housing Wire

While they do care about finding the right fit, they are also looking for information that solves their most pressing problem: buying or selling a house. Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch.

Land 446
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FHFA takes a swing at racial bias in appraisal

Housing Wire

In a blog post, Fannie Mae and Freddie Mac ’s regulator and conservator said it found examples of “overt references to race, ethnicity, and other prohibited bases under federal fair lending laws,” which FHFA said indicate the “continued presence of valuation bias.”.

Finance 427
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4 Questions title pros should ask before switching software systems

Housing Wire

Once your team makes those critical decisions, your software provider should create an easy roadmap for you to become an expert in no time. So you’ve been using the same outdated title production software for years and feel like you’re no longer getting the most bang for your buck. How will our team know how to use a new system?

Title 370
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Meet the Real Estate Tech Founder: Mark Choey from Highnote

GeekEstate

What problem does your product/service solve? Highnote solves several key problems for the real estate industry and busy real estate agents. Of course this problem doesn’t just exist in the real estate industry. In our latest real estate tech entrepreneur interview, we’re speaking with Mark Choey from Highnote.

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Meet the 2024 Ivory Prize Top 25

GeekEstate

An applied academic institution at the University of Utah’s David Eccles School of Business, Ivory Innovations is dedicated to supporting innovative solutions in housing affordability. PathHouse : A modular housing solution that uses Design for Manufacturing and Assembly (DfMA) techniques to address the nation’s housing problem.

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Property Management Software is Dead: Welcome to REM

GeekEstate

Recognizing that their focus around property management specific tools isn’t enough to keep up with growing market demands, they have tried their hand at acquiring consumer and service related solutions (e.g. Property management software is no longer the be-all and end-all, or rather, the gate-keeper of the rental management market.