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TCPA changes requiring permission for robocalls start next week

Housing Wire

Real estate agents who rely heavily on cold calling may need to rethink some of their marketing tactics. Agents are still allowed to send marketing calls and texts without prior consent, as long as they are not using a random or sequential number generator (ATDS) or pre-recordings and artificial messages.

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22 U.S. metros where buying a home is cheaper than renting

Housing Wire

The for-sale market, on the other hand, is offering opportunities for buyers heading into the fall, with more than 1 in 4 sellers cutting prices. Tracking affordability over time With rents climbing and the for-sale market softening, including a rise in inventory , now is a great time to help home shoppers understand their affordability.

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To boost Black homeownership, the U.S. must navigate a ‘troubling environment’

Housing Wire

The past two years have been tough, but even before 2021, Black homeownership was either falling or stagnant and remains far from its pre-2004 high of nearly 50%.” The report also said that potential Black homebuyers are too often shut out of the opportunity to participate in the market.

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Floify now competes directly with Equifax’s The Work Number

Housing Wire

Lenders can embed Floify Verify directly into the loan application process to speed up loan approval. Lenders can also configure Floify Verify to be initiated by the loan teams later in the process, such as after a financial pre-screening, allowing them to better control the borrower’s experience and costs.

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Luxury Presence launches AI marketing team for real estate agents

Housing Wire

Luxury Presence has unveiled a new artificial intelligence (AI) tool designed to automate digital marketing for real estate agents. The system — called the Autonomous AI Marketing Team — includes four AI -powered specialists that independently manage tasks such as lead nurturing, SEO optimization, content creation and digital advertising.

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30 must-have real estate text message scripts to convert leads and close deals

Housing Wire

I’d love to provide a free market analysis to show you what your home is worth! Script 3: Engage with expired listings Hi [Name], I saw your home is no longer on the market. Script 3: Engage with expired listings Hi [Name], I saw your home is no longer on the market. Market Leader has you covered. Would you like to join?

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New Florida condo laws aim to add transparency for buyers

Housing Wire

Come July 1, those working and transacting in Florida’s condo market will have some new requirements to deal with. The Florida housing market has been generating a lot of headlines over the past few months as inventory has risen and home prices have fallen. Altos considers anything under 30 to be a buyer’s market.