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Side’s Hilary Saunders discusses the evolution of brokerage models

Housing Wire

Photo credit: AJ Canaria Hilary Saunders , the co-founder and chief broker officer at Side , sees the current challenges facing the real estate industry as yet another opportunity for brokerage models to further evolve. “I Through this, Saunders said, consumers began to realize the importance of staging, photography and online marketing.

Brokerage 398
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Redfin’s agent payment plan expands to 25 new markets

Housing Wire

Redfin is expanding its Redfin Next agent payment plan into 25 new markets starting in August 2024. They also have all marketing expenses for listings paid for — including photography, staging, yard signs and other collateral materials. In an announcement on Friday, Redfin said that the payment plan would be rolling out Aug.

Agents 342
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Now is a great time for brokerage acquisitions: RealTrends Consulting

Housing Wire

In fact, the sweet spot for acquisitions over the next couple of years is going to be the small one-office brokerage firms.” With the headwinds facing the real estate industry, Wright and Murray believe smaller brokerage firms will be looking for a place to land, making acquisitions a possibility for even one-office, 25 agent firms.

Brokerage 380
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Thinking of selling your real estate brokerage? Here’s how to prepare

Housing Wire

We’ve learned a few things along the way, and if you’re thinking about selling your real estate brokerage firm, whether next month or five years from now, one of our biggest pieces of advice can be captured in two words — clean data. Valuation – The valuation stage can also be considered the preliminary due diligence stage.

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Wendy Forsythe joins eXp Realty as chief marketing officer

Housing Wire

Real estate brokerage eXp Realty has added industry veteran Wendy Forsythe to its leadership team. On Thursday, the firm announced that Forsythe was joining eXp as its new chief marketing officer. She will also oversee eXp Realty’s brand management and advertising, as well as the firm’s digital marketing and public relations.

Marketing 332
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Mortgage rates — not commission lawsuits — will be the story in 2024 for publicly traded brokerages

Housing Wire

There is no question that the headline of the year in 2023 for many publicly traded brokerages was the commission lawsuits. At this stage there is obviously a wide range of potential outcomes of how the lawsuit storyline could unfold next year. But not everyone shares his rosy outlook.

Brokerage 432
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Andy Florance discusses Matterport acquisition, lead diversion portal models

Housing Wire

Just hours after announcing his firm’s acquisition of 3D scanning firm Matterport , CoStar Group CEO Andy Florance took to the stage in Scottsdale, Arizona, at HousingWire ’s annual conference, The Gathering , to discuss the news. The lead diversion model has genericized real estate brokerages,” Florance said. Brands matter.”

Branding 342