Housing Wire

DECEMBER 5, 2024

A post shared by The Broke Agent | Real Estate Humor (@thebrokeagent) Actionable Insights Embrace humor as a way to connect with clients and peers real estate doesnt always have to be so serious Use relatable content to build your personal brand and increase engagement 2. His style is a breath of fresh air among real estate content.

Agents 397

Agents Branding Marketing Industrial 397

Housing Wire

MARCH 14, 2025

Sieffert called 2024 a significant period of strategic alignment for the company, citing the unification of its disparate brands under a single banner, and the challenges she said were overcome as it processed the particulars of its acquisition of American Advisors Group (AAG), the industrys former leading player.

Branding 356

Branding Equity Lending Finance 356

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 448

Branding Title Agents Sales 448

Housing Wire

MARCH 27, 2025

Self-branded “financial fitness” platform FinLocker announced Wednesday that it will cover 100% of the verification costs for mortgage borrowers who use lenders’ FinLocker-powered apps. The company calls the move an “industry-first initiative.” This direct-source verification covers 85% of the U.S. ”

Mortgages 389

Mortgages Loan Officer Technology Loans 389

Housing Wire

OCTOBER 22, 2024

based agents can sign up for a business checking account with Thread Bank , which includes a Real-branded debit card. The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. and Canada.

Agents 435

Agents Brokerage Technology Staging 435

Housing Wire

APRIL 24, 2025

No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology. Keller Williams is continuing to expand its network. On Thursday, the firm announced the affiliation of Illinois -based PRG Group with KW Premiere Properties. He has spent the past 31 years running PRG Group.

Land 359

Land Brokerage Commercial Branding 359

Housing Wire

DECEMBER 18, 2024

On Wednesdy Citi launched mortgage.com, a new platform that creates a brand-endorsed, consumer-focused channel to leverage Citi’s brand authority and encourage mortgage or refinance applications for the bank. Market share and brand authority Why launch this site now?

Marketing 418

Marketing Lending Branding Banks 418

Housing Wire

OCTOBER 16, 2024

These rankings are designed to help top-performing agents and teams highlight their accomplishments within their specific local markets, enhancing their credibility where it matters most — close to home. This year’s inaugural rankings feature agents and teams from 50 cities across the U.S.,

Agents 464

Agents Commercial Land Branding 464

Housing Wire

FEBRUARY 3, 2025

Branding/Intellectual property: Trade names, DBAs, and domain names Trade names, DBAs, trademarks, fictitious business names or assumed business names are what the world knows the business as. The current environment of mergers and acquisitions (M&A) is evolving. Patent & Trademark Office. The same is true of domain names.

Due diligence 418

Due diligence Purchase and sale agreement Industrial Mortgages 418

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 434

Branding Industrial Agents As-is 434

Housing Wire

FEBRUARY 6, 2025

Whether you grew up dreaming of a career in real estate or journeyed into it, it’s important to prepare yourself for the challenges of this career. I happen to be one of the kids who actually dreamed of working in real estate. My grandfather was a builder and owned and managed several properties himself. If you dont own it, someone else does.”

Branding 389

Branding Agents Investor As-is 389

Housing Wire

APRIL 8, 2025

Empower Mortgage , part of the Equity Prime Mortgage family of brands, has appointed Rogelio Goertzen as its chief growth officer. He will drive the wholesale lender’s strategic expansion, fostering greater financial inclusion for Hispanic, Latino and other underserved communities. He was named a 2023 HousingWire Rising Star.

Mortgages 356

Mortgages Equity Branding Loans 356

Housing Wire

JANUARY 8, 2025

Since its founding, Harvest has closed 5,210 transactions for $6.8 Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion including 1,627 sides for $2.4 billion in 2024 alone. billion.

Brokerage 397

Brokerage Technology Agents Branding 397

Housing Wire

MAY 25, 2023

SoftPro , the nation’s top provider of title , closing, and escrow software, announced on Thursday that it has launched ClosingsLIVE, a cutting-edge communication portal for real estate settlements. SoftPro is a leading provider of title, closing, and escrow software in the United States.

Closing 396

Closing Title Branding Technology 396

Housing Wire

JANUARY 15, 2025

For real estate professionals and mortgage lenders , these challenges heighten the risk of deal cancellations and complicate the closing process. Rising insurance rates and their ripple effects Personal insurance rates are expected to rise significantly in the coming year.

Marketing 369

Marketing Commercial Mortgages Branding 369

Housing Wire

NOVEMBER 1, 2022

In the first phase of the program, customers can use points to get discounts on their closing costs when purchase a home through the subsidiary Rocket Mortgage. To start, customers will receive a 7,500-point welcome bonus on their first reward activity – or $75 in savings on closing costs.

Closing costs 448

Closing costs Closing Loans Mortgages 448

Housing Wire

FEBRUARY 19, 2025

For example, a partnership with a mortgage broker make sure clients receive fast, reliable financing options that help the team close deals faster. Marketing and branding Effective marketing is essential to growing a real estate business or any business, regardless of the industry. What is the best way to make this happen?

Branding 344

Branding Technology Brokerage Title 344

Housing Wire

JUNE 24, 2022

Texas lender Mid America Mortgage rebranded as Click n’ Close to expand into the mortgage technology industry following the sale of the majority of its retail lending operations. Click n’ Close will retain retail operations related to its reverse mortgage and lending business for Native Americans, the company said Monday.

Closing 417

Closing Mortgages Lending Technology 417

Housing Wire

APRIL 18, 2025

announced that it was implementing hybrid e-closings into its reverse mortgage processes. announced that it was implementing hybrid e-closings into its reverse mortgage processes. NRMLA President Steve Irwin described how he is delighted about Fairways hybrid e-closings announcement.

Technology 355

Technology Mortgages Industrial Finance 355

Housing Wire

FEBRUARY 6, 2025

billion in consumer loans from Goldman Sachs while also closing a deal to purchase Sculptor Capital Management and its $33 billion in assets under management. The lender indicated it is in a good position to recapture much of its existing servicing business through investments in its brand and an end-to-end digital experience.

Loans 411

Loans Equity Principal Mortgages 411

Housing Wire

MARCH 5, 2025

Throughout his 20-year career he has closed more than 40,000 units and $9 billion in funded loans. There are multiple offers in a lot of the markets, with competitive bidding wars and people willing to close quick and waive contingency. Shant Banosian, ranked the No. Victor Ciardelli will remain the CEO of Rate Companies.

Loan Officer 435

Loan Officer Loans Technology Mortgages 435

Housing Wire

DECEMBER 27, 2024

Some integrations and custom branding may require upgrading to the Enterprise plan. Whether youre running a large brokerage, managing a small team or working on your own, the right transaction management platform can take the worry out of compliance and lighten your workload. Best for team collaboration: Dotloop Pricing: Starting at $31.99

MLS 397

MLS Brokerage Agents Technology 397

Housing Wire

FEBRUARY 24, 2025

Here are some of the benefits of using LinkedIn for real estate agents: Target specific people that align with your desired real estate audience Build your brand and online presence to showcase your expertise Network with other agents and real estate professionals like lenders, attorneys, property managers, etc.

Agents 304

Agents HR Branding Title 304

Housing Wire

MARCH 31, 2025

The deal, which is expected to close in the fourth quarter of 2025, integrates the largest servicer in the country into Rockets flywheel. There’s the origination process, which is all of the financing, title closing, and then servicing, where they essentially develop a lifetime relationship. Mr. Cooper is an amazing company.

Technology 332

Technology Mortgages Industrial Title 332

Housing Wire

DECEMBER 23, 2024

Ashley Smith , the company’s senior vice president of brand marketing and strategic communications, said that home equity was a commonly discussed topic during the event. It’s the only closed-end second on the market that doesn’t require monthly payments and checks a lot of boxes for consumers, she said.

Lending 396

Lending Mortgages Industrial Finance 396

Housing Wire

MARCH 21, 2025

’ In a presentation for investors , Rocket outlined how its acquisition of Redfin will help the company create a more seamless and affordable way for consumers to transact real estate, showing how it will take consumers from the home search phase all the way through title and closing. .’

Loan Officer 291

Loan Officer Loans Mortgages Title 291

Housing Wire

JANUARY 27, 2025

Have a seat and buckle in. The real estate industry is already in a whirlwind and the year has barely kicked off. To put it simply, the industry appears to be in its rapid evolution era. What does this look like? Firstly, real estate professionals are facing an unyielding storm of new challenges. Dont waste it.

Technology 397

Technology Renovation Agents Industrial 397

Housing Wire

NOVEMBER 14, 2024

To get a better idea of what investors might be most closely interested in with these results, along with the outlook for these companies and the industry, HousingWire ’s Reverse Mortgage Daily (RMD) sat down with UBS equity research analyst Douglas Harter. They also mentioned the proprietary product suite at their company as a bright spot.

Investor 370

Investor Mortgages Bankruptcy Equity 370

Housing Wire

APRIL 17, 2025

HousingWires Marketing Leaders award honors standout marketing executives driving innovation, strategy, and brand growth across the housing industry. “ In an industry as close-knit as ours, its critical for brands to be both authentic and innovative. Click here to nominate a Marketing Leader.

Marketing 259

Marketing Branding Industrial Technology 259

Housing Wire

APRIL 29, 2024

FDIC), the appointed receiver, explained in a statement. The FDIC estimates that the cost related to the failure will be $667 million. Fulton is purchasing $6 billion in assets from Republic, including its $2 billion investment portfolio and $2.9 billion in loans. Republic had an active business that specialized in jumbo mortgage products.

Banks 446

Banks Closing Loan Officer Loans 446

Housing Wire

APRIL 3, 2025

These leaders are the visionaries behind the strategies, campaigns, and branding efforts that push the industry forward. . It affirmed the strategic direction we’ve been pursuing and the hard work we’ve put in to elevate our brands and drive results. Click here to nominate before nominations close April 30, 2025.

Marketing 262

Marketing Branding Industrial Mortgages 262

Housing Wire

MARCH 11, 2025

Treat your follow-ups like youre closing a deal. After the National Association of Realtors settlement changed how commission is paid, there was some fear among agents that buyers and sellers might forgo their services in favor of handling the transaction themselves. For the most part, that hasnt happened.

Agents 356

Agents As-is Branding Sales 356

Housing Wire

MARCH 12, 2025

The brokerage closed nearly 49,000 sides that year, up from 34,000 in 2022. A key factor in this growth is its private-label program, which launched last year and allows brokerage affiliates to keep their branding. In his new role as a board member, Srivatsaa will focus on agent success initiatives. Its volume soared from $14.4

Brokerage 344

Brokerage Loan Officer Agents Branding 344

Housing Wire

APRIL 21, 2025

Among those, 70% are cutting discretionary spending, 59% are switching to cheaper brands, and 50% are delaying large purchases such as homes , cars or major renovations. That figure is close to the 50% of lower-income households who feel the same. Only 34% of U.S. director of research and a managing principal at John Burns. households.

Principal 254

Principal Renovation Branding Finance 254

Housing Wire

APRIL 29, 2025

” That philosophy extends to engaging with Keller Williams’ Operating Partner Council and staying closely connected to the franchise owners and agents who drive the business daily. .” In other words, KW is getting back to its roots as a training company that prioritizes education.

Technology 258

Technology Agents Commercial Brokerage 258

Housing Wire

MAY 19, 2023

” — Liz Gehringer, president and CEO, franchise brands, Anywhere Real Estate Inc. HousingWire reached out to previous award winners and asked them to share any advice they would have for someone starting out in the industry. Keep reading to see the responses from some of the previous Women of Influence honorees. ” — Lisa J.

Closing 396

Closing Industrial Branding Mortgages 396

Housing Wire

APRIL 15, 2025

Not even close. To learn how he did it, we sat down with Tyler to get his take on making your own luck in real estate, his advice for brand new agents and even his best script for drumming up business at parties. But Tyler Whitman wasnt born lucky. A job he kept during his first year in real estate. Some brokerages innovate.

Brokerage 344

Brokerage Agents As-is Land 344