How is the housing market impacting real estate agents?

Housing Wire

A real estate agent at Compass Florida in Coconut Grove, Schechter has 12 years of experience in the real estate industry, so he’s familiar with its cyclical ups and downs. But today’s housing market has forced him to pivot to remain successful. But what about real estate agents?

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In today’s hot housing market, how are real estate agents staying competitive?

Housing Wire

Or is being a real estate agent just a side hustle for you – something you do in your spare time? So, if you’re planning to be a real estate agent long-term, it’s probably a good idea to run your business like, well, a business, especially in today’s highly competitive housing market.

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How agents are winning bidding wars in America’s most competitive markets

Housing Wire

In the ultra-competitive Westchester market, the odds were stacked against Heather Harrison and her client. With record-low interest rates, paltry inventory and a surge in buyers, agents are advising clients to be extraordinarily aggressive to win.

Lawsuit claims Compass defrauds agents

Housing Wire

Compass defrauded its real estate agents out of millions of dollars in sales commissions and broke pledges to give agents shares of stock, according to a new lawsuit that seeks class-action status. One program has agents buying stock at the “preferred” price of $154 a share.

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How real estate agents can alleviate consumer pain points in a tight market

Housing Wire

The severe lack of inventory in today’s housing market has been a source of stress for home buyers and real estate agents alike. For buyers in today’s market, the severe lack of inventory adds another layer of frustration, FOMO (fear of missing out) and a sense of urgency.

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[PULSE] Are potential new agents holding off on entering the market?

Housing Wire

An analysis of recent real estate licensing trends released by Agent Advice this week reveals that licensing rates are beginning to recover from a precipitous drop caused by COVID-19 in March and April. The post [PULSE] Are potential new agents holding off on entering the market?

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PLAN: A 1-year marketing calendar for brand new agents


As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate.

The best marketing ideas come from agents in the field


Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she's been with the brokerage for over two decades and why the best feedback comes straight from agents.

Local housing markets across the country

Housing Wire

Local markets spotlights 5 different areas across the country, showcasing what is uniquely happening in those housing markets. Local real estate agents, loan officers and appraisers share what characteristics are currently defining their market.

Agents are using TikTok’s popular ‘chopping dance’ as a marketing tool


The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business. Agent Marketing Marketing & Branding Month Select Technology Chopping Dance theme-month-202109 TikTok

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How Top Agents Survive Challenging Markets

RIS Media

Even with many potential sellers going to ground during the recent pandemic, top real estate agents are finding creative ways to build relationships, ferret out listings, close sales and fine-tune their businesses. These tips are from top-producing agents at eXp Realty.

The Hawaii housing market heats up

Housing Wire

Real estate agents across the country have made it clear – low inventory and low mortgage rates have kept them busy throughout the pandemic, especially in typical vacation destinations. That trend is holding true for the housing market in Hawaii, located about 2,500 miles west of the mainland.

Publicizing The Listing Agent


The old rule was that any agent could advertise any MLS listing via the IDX, as long as the listing agent’s name and brokerage was displayed.

In defense of the individual real estate agent

Housing Wire

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. The individual agent is on life support, it exclaims. The individual agent. The mega-agent.

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Agents: Boost your business through self-marketing and branding


As a real estate agent, you truly are your own business, and those same strategies apply to you. If you aren’t investing in yourself through marketing and branding, you are leaving money on the table.

Luxury housing market inspires ‘total frenzy’ in vacation boom towns

Housing Wire

And while real estate agents repping luxury homes aren’t seeing as many bidding wars as they did this summer , their respective housing markets are still crazy right now. It’s been a really interesting summer, to say the least,” the agent at Tahoe Luxury Properties said.

Summer Marketing Ideas For New Agents

Easy Agent Pro

Is this the year you’ll fine-tune your SEO and social strategy, maybe experiment with new marketing methods or buckle down and focus on conventional lead gen tactics? With that in mind, here are some summer marketing ideas for real estate you cant afford to miss.

Seattle tops list of best metros for real estate agents

Housing Wire

cities determined that Seattle is the top market for real estate agents to currently work in, and Corpus Christi, Texas, was deemed the worst. In studying the cities, two factors were considered — job opportunity and competition, and real estate market health.

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How Pueblo, Colorado became a hot housing market

Housing Wire

One example is Colorado’s housing market, which has seen the effects of an insanely competitive market combined with low inventory push buyers into secondary cities – and sometimes, beyond.

No budget, no worries: How to market yourself as a brand new agent


Here are three great ways to get the ball rolling in the marketing department as a newbie on the cheap. Agent Marketing New Agent Month Select Teams connector kevin hoover marketing micro-market new agent new agent month social media theme-month-202107

How to look like a pro: 5 marketing strategies for new agents


Here's how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Worried about coming across as a newbie?

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These were March’s hottest housing markets

Housing Wire

In modern history, the housing market has never seen a month like March. Record demand and the lowest levels of inventory on record pushed sales prices to record highs in March and made life very complicated for buyers, real estate agents, builders and lenders across the United States.

OJO Labs rolls out agent referral network

Housing Wire

OJO Labs has launched the OJO Select Network, an agent referral program that matches top performing agents with ready homebuyers or sellers based on an understanding of the agent’s skill set and the consumer’s needs. Select Network gives agents access to new leads, ready homebuyers who are kept engaged until they’re ready to work with an agent and custom consumer insights. Heller said Select Network will be available in over 50 markets by Nov.

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New program puts Black real estate agents at forefront

Housing Wire

The National Association of Real Estate Brokers has announced the creation of its “Black Real Estate Agent” program to provide financial, educational, and career support for aspiring Black real estate agents.

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How agents can retain clients when they take a break from the market


When clients decide to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they're ready to reenter the market by staying top-of-mind.

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Working with buyers in the nation’s hottest housing market

Housing Wire

Austin, Texas might be the hottest housing market in the country. 1 city in population growth for the last eight years and it was the hottest job market in 2019 and 2020, according to the Wall Street Journal. It is just a super tight housing market.

The housing market is losing steam

Housing Wire

year over year, suggesting a slowdown in the housing market, according to a recent report from the Mortgage Bankers Association. “Last year was the strongest year in the housing market for new home sales in over a decade,” he said.

First American fined $1 million for illegal perks to agents

Housing Wire

will pay a $1 million fine for improper benefits given to California real estate agents. The marketing representative was identified as Eugene Bleecker, now a former First American employee, who was providing said benefits to his Los Angeles-based group Advisory Group Real Estate Network.

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First-time homebuyers fueling hot Des Moines housing market

Housing Wire

The Des Moines housing market has had a record-setting year for home sales, which local Realtors credit to low mortgage rates, the work from home phenomenon and Des Moines’ affordable lifestyle. Housing inventory in the Des Moines housing market is tight.

Even with low inventory, expect a strong 2021 housing market

Housing Wire

Total home sales are outpacing new listings by a wide margin every month, and real estate tech company Homesnap foresees the shortage continuing in 2021 unless more sellers enter the market. The post Even with low inventory, expect a strong 2021 housing market appeared first on HousingWire.

RedfinNow launches in Phoenix housing market

Housing Wire

Phoenix is the first market RedfinNow has launched in 2021, following the launch of San Francisco and Seattle early last month. RedfinNow is entering an already crowded market, joining the likes of Zillow , Opendoor and Keller Offers as well as bridge solutions like Knock Home Swap.

A coastal exodus? These Century 21 San Francisco agents don’t think so

Housing Wire

Although many in the real estate industry say that San Franciscans are relocating to places more inland , some Century 21 agents in the San Francisco and Bay Area beg to differ. These Century 21 San Francisco agents don’t think so appeared first on HousingWire.

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Agent who marketed her business at Capitol riot pleads guilty in deal


Jenna Ryan, the Texas real estate agent who live-streamed the insurrection in January, pleaded guilty this week to an illegal demonstration charge. Agent Industry News Marketing capitol insurrection January 6 Jenna Ryan national association of realtors

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Scottsdale housing market: Not just for snowbirds anymore

Housing Wire

But the Scottsdale housing market, and Arizona as a whole, has seen an enormous uptick in out-of-state movers in the past 14 months — when the COVID-19 pandemic began spreading across the country, ultimately allowing people to work from home and seek larger, more cost-effective lots to live on.

Wave of new agents swarm NYC market amid inventory shortage


The number of new agents entering the New York City market rose 7 percent in May as the city continues its economic recovery, according to data analysis company Corofy. keller williams new agent new agents new york city theme-month-202107

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