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2024 is not the year to cut corners on staging — here’s why

Housing Wire

When it comes to home staging, there are two homeowner camps: those who think it’s a waste of money and don’t want to pay more to make their home more attractive to buyers and those who realize the worth and are willing to make the investment needed. As a listing agent , I pay for both a staging consultation and staging items as needed.

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‘Will your wins’: Luxury agents share tips for breaking into the high-end market

Housing Wire

Real estate agents gathered at the Palladium Theater in New York City’s Times Square on Thursday to learn networking and lead generation strategies from some of the nation’s top luxury real estate agents at the Goldbar Live conference. told attendees from the Palladium stage. For some people, it is at temple or at church.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Visit Top Producer 2.

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Agents and LOs, here are 6 strategies for navigating a down real estate market

Housing Wire

Facing a challenging housing market can be daunting for agents and loan officers alike. As industry professionals grapple with uncertainties, market shifts and evolving dynamics, the key to thriving lies not only in adapting to change but also in embracing it as an opportunity for growth.

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Staging can add value in any kind of market

Real Estate News

Agents surveyed for NAR's Profile of Home Staging reported that staged homes can sell faster and for more money, even in a sellers market.

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Gary Keller: Good agents will still thrive in a stormy market

Housing Wire

Gary Keller took to the stage at the 2023 Keller Williams Mega Agent Camp in Austin, Texas , Tuesday morning with his usual bravado: a black-and-white video featuring his favorite animal, the buffalo , in a thunderstorm, alongside a motivational message for agents. “We are the storm,” the text read.

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Home staging helps reduce days on market, agents report

Real Trends

Over half of buyers’ agents (58%) report that staging a home has an effect on most buyers’ view of the home most of the time, according to the National Association of Realtors ’ 2023 Profile of Home Staging report. Another 31% of respondents reported that home stage has an effect on buyers but not always.