Housing Wire

JANUARY 22, 2025

The announcement comes shortly after Rocket unveiled the first stage of its rebrand and is a part of the company’s conscious effort to unify Rockets many companies under a single umbrella. The AI Agent streamlines tasks such as filling out applications and connecting users with Rocket Mortgage bankers.

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Housing Wire

FEBRUARY 14, 2025

Despite noting that it did not support this rule, Zillow claims it was forced to adopt it to obtain IDX feeds from MLSs that had, precipitating the two-tab design for MLS listings and other listings. In the request, REX argued that it was unfairly prevented from presenting testimony about agent commissions to the jury.

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Housing Wire

OCTOBER 28, 2024

As someone who has been working in real estate tech for the last 15 years, I can understand why today’s agents—and the team leaders and brokerage owners who manage them—may feel stuck, paralyzed by fear and uncertainty. Agents need to move beyond a fixed mindset when it comes to technology and invest the time to learn the platform.

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Housing Wire

APRIL 22, 2025

As an agent, thats why its important to learn how to take better listing photos yourself. Tip 3: Stage each space with intention Staging is just as important for showings as it is for listing photographs. Decorate your space (Source: Collov AI ) Staging doesnt have to be the use of physical furniture and decor.

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Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn. Theres also a recommendations section.

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Housing Wire

NOVEMBER 21, 2024

Add a statement mailbox (Cost: $ ) A stylish mailbox adds personality and can reflect the home’s design. Porch & entryway transformations An inviting porch sets the stage for a positive showing. Fresh paint, a unique gate design, or the addition of climbing plants create a welcoming boundary that defines the space.

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Design Staging As-is Agents 369

HomeLight

DECEMBER 4, 2024

If you’re looking to receive top dollar from your home, have a speedier sale with less time on the market , and appeal to more buyers online and at showings, you should strongly consider staging your home. Here’s what you need to know about staging a bedroom. HomeLight can connect you with a top-performing agent near you.

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Housing Wire

DECEMBER 6, 2024

Real estate agents often make the mistake of believing their clients will remember them forever but they dont. Its up to us as agents to stay engaged and stay in contact with our clients. Content: Agents can include any combination of data and information. Check out some fantastic pre-built designs on sites like Canva or Etsy.

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Pre-approval Design Industrial Agents 382

Housing Wire

MARCH 13, 2024

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Vetted by HousingWire | Our editors independently review the products we recommend.

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Housing Wire

JANUARY 14, 2025

If your dream is to own your own brokerage and manage a team of top-performing agents, leading your team to success means much more than hanging a new license on your wall. A note about terminology In some states, an entry-level real estate salesperson is called a broker instead of an agent. The terms used vary by state.

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Brokerage Branding Agents Industrial 366

Housing Wire

JANUARY 19, 2021

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.” The individual agent.

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Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. If youre reading this article, youre not alone.

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Housing Wire

JUNE 5, 2024

real estate brokerage Compass announced Wednesday that it has hired Hal Bennett, a high-producing agent based in the Seattle area. Bennett formerly worked with Redfin , where he was recognized by RealTrends among the top-producing agents in the state of Washington in 2023. Bennett ranked No. 16 in the state with 63 sides and was No.

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Agents Brokerage Staging Technology 414

Housing Wire

JUNE 6, 2025

Here’s what happened this week: Robert Reffkin touts Compass’s AI platform, agent advocacy efforts Compass is preparing to launch a new AI platform designed to automate tasks, find opportunities and give agents real-time support through voice or text.

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Technology Loans Mortgages Staging 199

Inman

APRIL 9, 2025

Luxury consultant Chris Pollinger speaks with Samantha and Nicole Senia of LA's Elite Home Staging about the newest trends in outdoor space design.

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Staging Design Agents Marketing 121

Housing Wire

FEBRUARY 14, 2024

I’ll show you what it takes to succeed as a luxury real estate agent in any market. In this market, clients aren’t just buying a home; they’re investing in a lifestyle that reflects their status, tastes, and aspirations Top 5 expert tips for success as a luxury real estate agent Currently listed by Kayla Lee for $5.95

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Agents Branding Design Development 421

Housing Wire

MAY 14, 2025

The eight companies selected for the 2025 REACH program have the potential to drive meaningful change across real estate now and well into the future, said Ashley Stinton, managing partner of NAR REACH.

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Commercial Technology New Construction Residential 237

Inman

NOVEMBER 21, 2024

Chris Pollinger and designer Samantha Senia share the top 2025 design trends redefining luxury homes — from sustainable reclaimed wood tables to statement lounge chairs.

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Design Staging Agents Marketing 167

Housing Wire

OCTOBER 23, 2024

Successful listing agents know that the key to securing a listing is preparation. Proactive agents do the work ahead of time and know what to expect going into every listing appointment. ask this at the end of the appointment) “I understand you’re interviewing several agents. Several pens. Business cards.

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Housing Wire

DECEMBER 5, 2024

For decades, referrals have been the backbone of a real estate agents business. But in an era where nearly everything begins with a Google search, the way buyers connect with agents has changed dramatically. Buyers are increasingly conducting their own online review of prospective agents before choosing one.

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Housing Wire

OCTOBER 20, 2023

And with millennials emerging as the largest generation of homebuyers in today’s market, comprising 28% of all homebuyers, real estate agents need to master social media or they might miss out. Sixty percent of agents surveyed believe that social media provides higher quality leads than the MLS.

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Housing Wire

FEBRUARY 14, 2024

The power of branding in real estate In the real estate world, there’s a prevailing belief that “You are the brand” as an agent. A well-designed visual identity — either through the distinct font and colors you choose for your brand, through a logo, or through a combination of both — offers you an even more important opportunity.

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Branding Agents Brokerage Development 432

Inman

MARCH 3, 2025

Broker Annette DeCicco writes that agents must speak the language of staging fluently to win clients and educate sellers while making listings stand out in the market.

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Staging Agents Marketing Design 174

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

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Agents Brokerage Branding As-is 421

Housing Wire

MAY 14, 2025

A real estate agent is an obvious and common choice; however, that is only one of the many options that could be a perfect fit for your personality and career goals. Skills to thrive: Successful agents are honest communicators, detail-oriented and organized, which makes transactions seamless for their clients.

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Property Management Brokerage Agents Design 214

Housing Wire

APRIL 16, 2025

One thing Compass ‘s supporters and critics both agree on is this: the brokerage is leveraging its swelling network of private exclusive listings to recruit agents. Our source said the meeting with non-Compass agents from across the country was “well attended.” But how Compass is doing it might surprise you.

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Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Agents Technology Development Industrial 370

Inman

MARCH 21, 2025

Coach Annette DeCicco shares how this Maryland agent took the skills she learned from being a social worker and applied them to a thriving career in real estate.

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Design Agents Staging Industrial 158

Housing Wire

NOVEMBER 26, 2024

We share some open house ideas to help you do just that, taking you through the planning, staging, marketing, hosting and follow-up for your open house events. If you can’t nab listings like this, offer to sit open house events for busy agents at your brokerage who DO have listings in the areas you aspire to work in.

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Staging MLS Agents Branding 420

Housing Wire

JULY 16, 2024

The platform provides tools for both landlords and renters, which the company said is designed to automate and streamline the management process. “As Working alongside NAR opens the door to many collaborative initiatives, including positioning RentRedi as the go-to property management tool for real estate agents and their clients.”

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Property Management Staging Finance Investor 395

Housing Wire

JULY 17, 2023

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%.

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Technology Staging Development Agents 345

Inman

OCTOBER 23, 2024

With a new level of omnipresence within an agent’s user experience indicated by a pulsing, always-on chat environment, the Siri-inspired Leo CoPilot is designed to be at the beck and call of Real dealmakers.

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Staging Banks Agents Design 183

Housing Wire

JULY 10, 2024

In this article, I’ll share close to two decades of experience as a licensed agent and small brokerage owner in Boston to help you compete and win listings with a dynamite listing presentation. As agents, we compete for a finite number of available homes to list and sell. It’s that simple.

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Staging Agents Renovation Brokerage 409

Inman

JANUARY 6, 2023

When done right, staging evokes a stronger emotional tie for buyers, which translates to a greater commitment to the home. .

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Staging Agents Design Marketing 158

The Living Room

MAY 30, 2025

Let’s unpack the art of staging, its pros and cons, and how you can leverage it to benefit your sale. What Is Staging? Staging is more than just tidying up; it’s a deliberate process designed to showcase your home’s best features. Why Consider Staging? Quick Sale: Staged homes often sell faster.

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Staging Sales Design Marketing 52

The Close

JUNE 3, 2022

One of the many marketing strategies that new listing agents struggle with, home staging is probably the most challenging. Hiring a professional stager is expensive, and DIY staging is something of a mystery for most new listing agents. to get the best home staging tips for 2022. What Is Home Staging?

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Staging Agents As-is Sales 142

Housing Wire

NOVEMBER 16, 2023

Brokerages and individual agents alike need to understand the market and adapt their strategies to showcase creativity, become memorable and lead with empathy. Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage.

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Marketing Branding Design Agents 410