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Real launches three new products during its agent conference

Housing Wire

The Real Brokerage is keeping attendees of RISE, its third annual agent conference, on their toes. From the RISE stage in Las Vegas , Real unveiled three new products for agents and clients on Tuesday. Leo CoPilot can help agents generate automated marketing materials by leveraging data from an MLS. and Canada.

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AgentCoach.AI is deploying bots to train real estate agents

Housing Wire

AgentCoach.AI , an AI-powered real estate coaching company, is launching a new training platform for real estate agents. The new platform will leverage specialized training bots to help agents prepare for business. Productivity tools are also available to keep agents on track. said in a statement.

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What is a real estate broker vs. an agent? We explain the key differences

Housing Wire

So, let’s start with the basics: What is a real estate broker vs. an agent? To answer that, we’ll take a deep dive into the differences between the many types of real estate professionals, including a real estate agent and a real estate broker. Summary What is a real estate agent? What does a real estate agent do?

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The 25 Best Books for Real Estate Agents in 2025

Housing Wire

To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. Best books for mindset Failing Forward by John Maxwell Rebecca Del Pozo , an agent and trainer out of Washington State, recommended this book, saying, I read this book in 2003 when I was a brand new real estate agent.

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3 Real Estate Office Hacks to Help Kickstart the Busy Season

In this free download, she shares her 3 transformative hacks designed to clean house, get everyone on the same page, and set yourself up for success. From optimizing agent profiles to ensuring flawless transactions and boosting agent retention, these strategies are your ticket to a seamless operation.

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Fathom introduces ‘Elevate’ agent program with 20% commission split

Housing Wire

has introduced “Elevate,” a new program aimed at increasing real estate agent productivity through marketing, lead generation , transaction support and coaching. According to the company, the initiative is designed to allow agents to close more transactions while improving Fathoms gross profits and margins.

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Digital open house sign-in solutions agents swear by for lead generation

Housing Wire

The real estate market is constantly shifting, and today’s market calls for agents to return to the more tried-and-true marketing strategies. In this article, we’ll take a look at why digital sign-in sheets matter and how savvy agents are using them to maximize their lead-generation strategies.

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