Housing Wire

NOVEMBER 14, 2024

Real estate marketing startup Realoq is launching a new data solution for brokers and agents. Rexdat — a technology firm offering a subscription-based, cloud-powered, software-as-a-service (SaaS) platform—powers the new tool. . Realoq offers a customized MLS platform that allows unique branding and direct access to consumers.

Branding 370

Branding Brokerage MLS Technology 370

Housing Wire

MARCH 3, 2025

As an agent, you know a beautifully staged home turns into a sold one. According to the National Association of REALTORS (NAR), 82% of buyers agents say that home staging makes it easier for a buyer to envision themselves living in a home. Are you looking to create a branded website to showcase your listing photos?

Staging 406

Staging Agents Branding As-is 406

Housing Wire

MARCH 3, 2025

Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian. This is an exciting milestone for all Keller Williams agents and franchisees, Gary Keller, the co-founder and executive chairman of Keller Williams, said in a prepared statement.

Technology 425

Technology Residential Commercial Brokerage 425

Housing Wire

JUNE 2, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 301

Branding Brokerage Agents Development 301

Housing Wire

JANUARY 27, 2025

For example, changing agent commission guidelines and emerging lead contact regulations are keeping professionals up at night. Beyond that, technology continues to evolve, yet those solutions do little to streamline processes and deliver actual returns. Lets dig into the leads a bit. Isn’t that promising?

Technology 386

Technology Renovation Industrial Agents 386

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. They give us the freedom to run our business our way, paired with unmatched access to coaching, technology and a national referral network. It is hard to beat.” million in volume.

Brokerage 400

Brokerage Technology Branding Industrial 400

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. If youre reading this article, youre not alone.

Purchase and sale agreement 400

Purchase and sale agreement Branding Agents Closing 400

Housing Wire

JANUARY 22, 2025

Real estate technology provider Constellation Real Estate Group announced on Wednesday that it is adding four new executives to its senior leadership team. These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1.

Technology 370

Technology Branding Development Brokerage 370

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion.

Brokerage 386

Brokerage Technology Agents Branding 386

Housing Wire

JUNE 2, 2025

Furniture rentals, photography sessions, and weeks of back-and-forth leave agents stuck in the past. a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent. Thats why Collov AIs Visual Agent is designed to be as simple as taking a photo.

Agents 254

Agents Staging Marketing Design 254

Housing Wire

JANUARY 23, 2025

Every experienced agent in his city was likeable or at least they could fake it convincingly enough to get by. Start where you are, but find your tribe As a new agent, where you work is almost as important as how well you work. Hes gracious and kind, quick-witted, and he has a wildly charming Irish brogue. Wait, open houses?

Closing 370

Closing Agents Branding As-is 370

Housing Wire

MAY 22, 2025

Rechat a real estate software company focused on artificial intelligence (AI)-powered tools for brokerages and agents has named marketing and property technology veteran Audie Chamberlain as head of strategic growth and communications. Agents finally have everything they need in the palm of their hand, connected in real time.

Brokerage 318

Brokerage Branding Technology MLS 318

Housing Wire

MAY 21, 2025

The housing industry is shaped by shifting consumer expectations, rapid technological advancement, and a turbulent economic landscape. Theyre not just looking for agents; they want advisors who are tech-savvy, emotionally intelligent, and deeply honest. Buyers and sellers are more informed and more skeptical than ever.

Industrial 370

Industrial Lending Branding Agents 370

Housing Wire

DECEMBER 18, 2024

Platinum brings a 2,500-agent team with a presence in markets across Kansas, Oklahoma, Iowa and Missouri. Meanwhile, Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. The financial terms of the merger were not disclosed.

Brokerage 385

Brokerage Principal Branding Agents 385

Housing Wire

JUNE 9, 2025

Most agents we work with have, but usually to write listing descriptions packed to the gills with fluffy language and way too many em dashes. Here are twelve mind-blowing ideas and prompts smart agents are using to close more deals with ChatGPT in 2025. Sound familiar? Let’s start with the basics.

Branding 432

Branding Title Agents As-is 432

Housing Wire

APRIL 16, 2025

Despite the appeal of running their own operation, most find themselves facing financial challenges due to high overhead costs, intense competition, agent commission structures, and ineffective business strategies. Expenses such as office space, marketing, technology, insurance , legal fees, and staff salaries quickly add up.

Brokerage 378

Brokerage Branding Technology Agents 378

Housing Wire

NOVEMBER 15, 2024

MLSs are using AI technology to catch agents who attempt to circumvent the commission lawsuit settlement terms. Before the commission lawsuit settlements, “three” used to be the magic number for agents posting on multiple listings services (MLSs). But now it’s a dirty word. Change the price to $750,002.75.

MLS 413

MLS Purchase and sale agreement Technology Agents 413

Housing Wire

MARCH 10, 2025

” Shared brand values Rocket’s year to date has been marked by a series of changes in the company’s outreach and branding. “We think we can create a stronger overall brand by really optimizing the interaction between these brands.”

Branding 400

Branding Brokerage Commercial Title 400

Housing Wire

AUGUST 27, 2020

There is so much changing every day in the real estate technology landscape, and whether it’s through our HousingStack or our Real Estate D emo Days , we want to help real estate professionals stay current. On Monday, August 31, HousingWire will welcome three companies to present at our next Real Estate Technology Demo Day.

Technology 514

Technology Brokerage Investor Property Management 514

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. How can agents and teams benefit in 2025?

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

MAY 28, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 295

Branding Brokerage Agents Development 295

Housing Wire

MAY 12, 2025

We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said. Founded in 2007 by Lora and Mitch Umbarger, Advantage Realty Partners will now be integrated into the Heritage Group brand.

Principal 335

Principal Branding Development Agents 335

Housing Wire

MAY 12, 2025

Leaders said the move is aimed at accelerating Sprout Realtys growth across Austin, Waco, Dallas-Fort Worth and other parts of northwest Texas , while allowing the firm to maintain its brand identity and leadership structure. The combined firms now represent 111 agents who handled 1,563 transactions and $738 million in sales volume in 2024.

Branding 341

Branding Brokerage Agents Technology 341

Housing Wire

FEBRUARY 19, 2025

These partnerships can take various forms including partnerships with mortgage brokers , title companies , property management firms, insurance providers, contractors, lenders , or technology vendors. Agents are gatekeepers for their clients. They can tap into the partners resources, experience, and network to foster success.

Branding 341

Branding Technology Brokerage Title 341

Housing Wire

JULY 2, 2024

The Arizona Regional Multiple Listing Service (ARMLS) announced a partnership with Lone Wolf Technologies that will give ARMLS subscribers access to a tool designed to give agents information to guide their clients through an uncertain market. ” This isn’t Lone Wolf’s first partnership with an MLS this year. .

MLS 410

MLS Technology Branding Brokerage 410

Housing Wire

OCTOBER 17, 2024

The North Carolina Regional Multiple Listing Service (NCRMLS) is making a move to foster connectivity between real estate agents and consumers. Users now have access to upgraded listing accuracy, better transaction efficiency, training programs for agents and community tools. Individual members must pay a retail price to use Hive MLS.

MLS 425

MLS Technology Agents Design 425

Housing Wire

OCTOBER 17, 2024

At just 26 years old, he launched the clothing brand 90265, which pioneered a number of fashion trends. In 2011, he founded the innovative brokerage The Agency RE, and he recently launched a real estate agent trade group that aims to serve as an alternative to the National Association of Realtors (NAR).

Industrial 436

Industrial Brokerage Branding Agents 436

Housing Wire

OCTOBER 24, 2024

Mutual of Omaha approved brokers and principal agents will have access to five core protections, including a promise that the lender “will not solicit borrowers established within the broker network.” We see this program as a way to show our broker and principal agent partners that we are aligned with their success.”

Principal 425

Principal Branding Investor Industrial 425

Housing Wire

DECEMBER 14, 2023

Well, those are the types of conversations many agents are looking for right now, underscoring why your words post- commission lawsuit are more important than ever. Crafting a content and communication strategy that genuinely acknowledges their insecurities can pave the way for substantial agent recruitment and business growth.

Branding 413

Branding Agents Brokerage Technology 413

Housing Wire

DECEMBER 27, 2024

per month per user Contract required: Month-to-month Integrations: Popular CRM platforms, lead generation platforms, accounting software Dotloop is perfect for bringing agents, clients, and support teams together on every transaction. Some integrations and custom branding may require upgrading to the Enterprise plan.

MLS 386

MLS Brokerage Agents Technology 386

Housing Wire

JUNE 13, 2025

Welcome back to Tech Pulse — a new weekly series rounding up the latest in technology , including tools, integrations and trends impacting mortgage and real estate. The move aims to help Texas agents access global property data, support cross-border deals and tap into growing migration and investment ties between Latin America and the U.S.

Industrial 266

Industrial MLS Loan Officer Lending 266

Housing Wire

APRIL 24, 2025

Through this affiliation, KW Premiere Properties gained 20 new agents, as well as PRG Group owner and operator Pat Callan, who will serve as the senior adviser for KW Premiere Properties. No one else came close to Keller Williams when we assessed the top brands in real estate for culture, training, and technology.

Land 362

Land Brokerage Commercial Residential 362

Housing Wire

APRIL 15, 2025

Since 2014, Konsler has focused primarily on the firms technology integration and agent coaching and training. In this role she worked with brokers and agents to implement @properties and Christies International Real Estates suite of technology. She most recently held the role of vice president of pl@tform education.

Technology 332

Technology Brokerage Branding Agents 332

Housing Wire

APRIL 28, 2025

“Daniel is an accomplished industry leader with a strategic, results-driven mindset and a passion for supporting brokers and agents,” Chris Lim, chief growth officer at RE/MAX, said in a statement. He will also lead franchise growth efforts through sales and conversions, as well as mergers and acquisitions.

Sales 386

Sales Brokerage Branding Industrial 386

Housing Wire

APRIL 23, 2025

Christina Pappas Illustrated and Keyes have operated as affiliated brands since 2016, sharing services, technology platforms and marketing resources. in 2011, has been credited with leading significant initiatives in marketing, agent development and digital transformation. Pappas, who joined The Keyes Co.

Brokerage 370

Brokerage Branding Technology Development 370

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. The Austin-based team brought 31 agents to KW. In 2023, the group closed 141 transactions for a total of $39.5

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

MAY 21, 2025

The move gives the office access to the brands national platform, technology and agent training tools. I believe our community-facing values mesh perfectly with the amazing Century 21 brand identity, and I firmly believe that our newly enhanced name recognition will allow us to better pursue our vision for our companys future.

Brokerage 240

Brokerage Branding Property Management Technology 240