Housing Wire

JUNE 9, 2025

Better Homes and Gardens Real Estate Platinum Realty Group — led by broker/owner Christy Rabe — will now operate under the nationally recognized brand as part of a strategic effort to expand services and attract agents. She is known for maintaining an active sales presence while also managing her company’s day-to-day operations.

Brokerage 371

Brokerage Branding Commercial Land 371

Housing Wire

DECEMBER 27, 2024

To help, we reached out to real estate agents nationwide to compile our list of the best books for real estate agents. Best books for mindset Failing Forward by John Maxwell Rebecca Del Pozo , an agent and trainer out of Washington State, recommended this book, saying, I read this book in 2003 when I was a brand new real estate agent.

Agents 386

Agents Title Industrial Investor 386

Housing Wire

MARCH 3, 2025

As an agent, you know a beautifully staged home turns into a sold one. According to the National Association of REALTORS (NAR), 82% of buyers agents say that home staging makes it easier for a buyer to envision themselves living in a home. These facts clearly show the powerful impact home staging can have on real estate sales.

Staging 406

Staging Agents Branding As-is 406

Housing Wire

FEBRUARY 24, 2025

While many agents are all-in on Instagram, TikTok, or YouTube, theres another social media platform thats incredibly powerful: LinkedIn. Keep reading to learn why LinkedIn for real estate agents is so important, plus tips to optimize your profile and how to get real estate leads on LinkedIn.

Agents 295

Agents HR Branding Title 295

Housing Wire

MAY 20, 2025

Over the last decade, Ive interviewed dozens of the country’s most successful real estate agents. He walked us through finding his ikigai, his best tips for new agents and his exact strategy for building his Instagram account into his primary lead source. We recently sat down with Prats to learn how he did it.

Agents 332

Agents Closing Design As-is 332

Housing Wire

JANUARY 23, 2025

Every experienced agent in his city was likeable or at least they could fake it convincingly enough to get by. Tom Brennan: By the numbers Market: Charlotte, North Carolina Niche: Luxury homes Year one sales volume: $1.9 He generated almost all of his leads using the strategy so many new agents turn their noses up at open houses.

Closing 370

Closing Agents Branding As-is 370

Housing Wire

JUNE 12, 2025

13 among mega teams by closed sales volume. And more importantly, it allows our agents to co-brand easily. Conversion is key At the heart of Partner Real Estate’s model is a team structure that aims to free agents from the grind of lead generation , Kusuma said. “We The agents in my team — they just show up.

Technology 362

Technology Agents Brokerage Branding 362

Housing Wire

FEBRUARY 24, 2025

This success pushed one of the countrys top luxury real estate brands to a strong year for sales volume. According to the report, Sothebys did $157 billion in global sales in 2024, and its U.S. sales volume increased 9.4% The luxury real estate market is on a growth trend early in 2025. year over year. In the U.S.,

Marketing 354

Marketing Branding Sales Agents 354

Housing Wire

JUNE 9, 2025

Most agents we work with have, but usually to write listing descriptions packed to the gills with fluffy language and way too many em dashes. Here are twelve mind-blowing ideas and prompts smart agents are using to close more deals with ChatGPT in 2025. Sound familiar? Let’s start with the basics.

Branding 432

Branding Title Agents As-is 432

Housing Wire

JUNE 2, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 301

Branding Brokerage Agents Development 301

Housing Wire

MAY 19, 2025

has added one of New Jersey’s top-performing agents Patrick Southern as part of its expansion into the Garden State. Southern, who has been the leading individual agent in Hudson County, N.J., New York-based real estate brokerage SERHANT. According to SERHANT.,

Agents 288

Agents New Construction Brokerage Development 288

Housing Wire

JUNE 2, 2025

Staging a home can make or break a sale but the traditional approach is broken. Furniture rentals, photography sessions, and weeks of back-and-forth leave agents stuck in the past. a Silicon Valley-based startup, is transforming the property marketing process with Collov AI , the real estate industrys first listing marketing AI Agent.

Agents 254

Agents Staging Marketing Design 254

Housing Wire

JANUARY 20, 2025

RealTrends Verified first arrived on scene in March 2024 as the first dual-verified real estate sales performance platform that highlights brokerages , agents and teams that deserve to stand out among their peers. Nate Smoyer “This is going to be the brand’s biggest year ever. of real estate professionals.

Brokerage 369

Brokerage Branding Agents Industrial 369

Housing Wire

APRIL 29, 2025

Backed by sharp increases in both traffic and agent participation, Homes.com reported 104 million average monthly unique visitors in the first three months of this year. That figure, which is up dramatically from early 2024, signals a fundamental shift in the digital real estate hierarchy and in how agents want to work online, Florance said.

Agents 225

Agents MLS Residential Branding 225

Housing Wire

DECEMBER 27, 2024

Youve likely heard about real estate teams and how they can impact your career but what exactly are they, and why are so many agents joining or building teams? Our goal is to help educate you on what a real estate team is, how they work and the types of agents who thrive on teams. If youre reading this article, youre not alone.

Purchase and sale agreement 400

Purchase and sale agreement Branding Agents Closing 400

Housing Wire

NOVEMBER 1, 2024

Michele Harrington: After entering real estate sales right out of the Marine Corps , I built my own brokerage. Sanchez: When you look at the industry, only 26% of leadership positions in real estate are held by women, even though over 60% of real estate agents are women. We’ve always been a new-agent company. Why is that?

Brokerage 384

Brokerage Branding Industrial Agents 384

Housing Wire

JANUARY 8, 2025

Miami -based Real on Tuesday announced the addition of Harvest Realty , an independent brokerage in Southern California with 550 agents. Harvest is affiliating with Real under the brokerages private-label program, allowing it to keep its own branding while taking advantage of Reals resources and compensation programs. billion.

Brokerage 386

Brokerage Technology Agents Branding 386

Housing Wire

JUNE 18, 2024

1 brand in the 2024 RealTrends Verified + Tom Ferry The Thousand. In late May, when RealTrends Verified released The Thousand rankings, it appeared that RE/MAX had lost its crown as the top brand to Keller Williams. The re-ranking process revealed that RE/MAX had in fact retained the top spot among the brands represented on the list.

Branding 425

Branding Title Agents Sales 425

Housing Wire

MAY 12, 2025

The acquisition brings the firms total footprint to three offices and roughly 80 affiliated sales associates. We joined Better Homes and Gardens Real Estate brand a little more than a year ago with a desire to grow and that we have thanks to the brands robust tools, technology and support, Sterling said.

Principal 335

Principal Branding Development Agents 335

Housing Wire

MAY 12, 2025

Leaders said the move is aimed at accelerating Sprout Realtys growth across Austin, Waco, Dallas-Fort Worth and other parts of northwest Texas , while allowing the firm to maintain its brand identity and leadership structure. The combined firms now represent 111 agents who handled 1,563 transactions and $738 million in sales volume in 2024.

Branding 341

Branding Brokerage Agents Technology 341

Housing Wire

JANUARY 17, 2025

The Kevin Lewis Group Kevin Lewis the group’s leader and founder is an experienced real estate with decades of experience driving high sales volume. The Kevin Lewis Group overall accumulated almost $500 million in sales during it’s six years of affiliation with Compass Real Estate. According to the report, 85.5%

Branding 370

Branding Brokerage Sales Agents 370

Housing Wire

NOVEMBER 5, 2024

The firm announced Monday that it had acquired Scottsdale-based My Home Group , adding more than 2,200 agents to its headcount. Due to the brand recognition of My Home Group, Fathom is planning on retaining the firm’s name. “We In 2023, it closed 13,225 transaction sides for a total of $5.919 billion in sales volume.

Branding 383

Branding Agents Development Closing 383

Housing Wire

MARCH 3, 2025

This is an exciting milestone for all Keller Williams agents and franchisees, Gary Keller, the co-founder and executive chairman of Keller Williams, said in a prepared statement. Stone Point is no stranger to the real estate industry, as it also holds strategic investments in Lone Wolf Technologies , Homepoint , CoreLogic and Meridian.

Technology 425

Technology Residential Commercial Brokerage 425

Housing Wire

MAY 28, 2025

Some brokerages are what I sometimes think of as Lily Pads because theyre waystations where agents sometimes goalbeit brieflyto level up their commission splits. Culture is the blueprint, not the byproduct When people talk about brand, they often think of logos or marketing materials. But at its core, your brand is your culture.

Branding 295

Branding Brokerage Agents Development 295

Housing Wire

APRIL 16, 2025

Despite the appeal of running their own operation, most find themselves facing financial challenges due to high overhead costs, intense competition, agent commission structures, and ineffective business strategies. Agent commission structures In order to attract top-producing agents, brokerages often offer competitive commission splits.

Brokerage 378

Brokerage Branding Technology Agents 378

Housing Wire

FEBRUARY 19, 2025

Florance said CoStar Group is hoping to grow the Homes.com brand awareness even further this year, in part aided by the companys second Super Bowl advertisement campaign. Some of this brand awareness has already resulted in strong net bookings increases. million in annualized net revenue. However, he did not elaborate.

Branding 328

Branding Residential Investor Agents 328

Housing Wire

JUNE 6, 2025

While the nation’s top real estate teams are found at a variety of brokerages, one brand dominated the 2025 RealTrends Verified Rankings. For top team leaders, coaching, technology and the network created by the Keller Williams franchise system are common reasons why they feel the brand is the best place for their businesses.

Brokerage 400

Brokerage Technology Branding Industrial 400

Housing Wire

APRIL 7, 2025

The company also announced that the board had established a capital allocation committee, whose job will be to review CoStars capital structure, as well as how it is allocating funds and its financial targets, including international expansion and investments in its major brands, including Homes.com, LoopNet and Apartments.com.

Branding 376

Branding Investor As-is Agents 376

Housing Wire

MAY 21, 2025

Lane: When faced with any uncertainty, I always encourage anyone but particularly agents to really think about what is in their control. Lane: I really think this whole thing has sparked agents to think about value propositions. Fewer agents are renewing their licenses not just at Coldwell Banker Realty but across the industry.

Industrial 399

Industrial Purchase and sale agreement Agents Branding 399

Housing Wire

JANUARY 22, 2025

These hires come after Constellation Real Estate Group unified all of its businesses under one brand Constellation1. “We have a strong portfolio of products that support consumers, agents , teams, brokerages and brands. On the sales side, Mark Mathis will take over as senior vice president of enterprise sales.

Technology 370

Technology Branding Development Brokerage 370

Housing Wire

MAY 20, 2025

Agents are adapting. HousingWire already noted it: agents are adopting AI faster than brokers. Agents operate with autonomy. Lead intake and routing If you’re still relying on round-robin distribution or letting agents cherry-pick leads from a group inbox, you’re leaking conversion. Theyre scrappy.

Brokerage 314

Brokerage Branding Agents Marketing 314

Housing Wire

NOVEMBER 13, 2024

The brokerage announced Wednesday that the KW Integrity market center has merged with Sparta, New Jersey-based Clearview Realty , bringing 25 agents and tens of millions of dollars in annual sales volume to KW Integrity. million in sales volume. The Austin-based team brought 31 agents to KW. million in sales volume.

Brokerage 370

Brokerage Marketing Branding Technology 370

Housing Wire

OCTOBER 4, 2024

This week on the “ Real Estate Insiders Unfiltered “ podcast, hosts James Dwiggins and Keith Robinson sit down with Sherry Chris , executive adviser at Anywhere Brands , and the former CEO of Better Homes and Gardens Real Estate. Next, Robinson mentions Chris’s tenure as the CEO of the Better Homes and Gardens Real Estate brand.

Branding 412

Branding Industrial Agents As-is 412

Housing Wire

JULY 30, 2024

At the new Homes.com , we always present the listing agent and only the listing agent on any home for sale on our site. Our philosophy is that the leads on an agent’s listings are theirs and clearly not anyone else’s to pilfer and sell. The most important asset an agent has is their reputation.

Agents 448

Agents Branding Brokerage As-is 448

Housing Wire

FEBRUARY 20, 2025

WFP has 150 agents and has executed $43 billion in sales volume over the past 25 years. We are confident that aligning with Compass unlocks clear benefits for WFPs agents and their clients, offering them access to innovative programs, cutting-edge technology , and more inventory within our combined network. metropolitan area.

Brokerage 348

Brokerage Principal Staging Branding 348

Housing Wire

APRIL 24, 2025

According to a news release, PRG Group sold 277 units in 2024, generating $130 million in sales volume. Through this affiliation, KW Premiere Properties gained 20 new agents, as well as PRG Group owner and operator Pat Callan, who will serve as the senior adviser for KW Premiere Properties.

Land 362

Land Brokerage Commercial Residential 362

Housing Wire

JUNE 6, 2025

The real estate industry is always evolving, and we knew we needed to work with a brand that has a global presence if we want to stay ahead of the curve,” Kirkendall said in a statement. The firm specializes in a wide range of property types including residential , commercial , vacation homes, investment properties and land sales.

Branding 279

Branding Brokerage Commercial Land 279