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22 U.S. metros where buying a home is cheaper than renting

Housing Wire

The for-sale market, on the other hand, is offering opportunities for buyers heading into the fall, with more than 1 in 4 sellers cutting prices. Tracking affordability over time With rents climbing and the for-sale market softening, including a rise in inventory , now is a great time to help home shoppers understand their affordability.

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To boost Black homeownership, the U.S. must navigate a ‘troubling environment’

Housing Wire

The two best-performing demographics for African Americans — Black female-headed households and millennials — both declined in home sales in 2023,” the organization explained in an announcement of the report’s findings. in 2023. “The The SHIBA report underscores that there has been little progress in increasing Black homeownership.

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Rocket Companies announces deal to acquire Redfin for $1.75 billion

Housing Wire

The deal, which has been approved by the boards of directors of both Rocket Companies and Redfin, is expected to close in the second or third quarter of 2025. Today, Rocket Companies announced it has entered into an agreement to purchase digital real estate brokerage Redfin in an all-stock transaction valued at $1.75 billion in equity.

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Floify now competes directly with Equifax’s The Work Number

Housing Wire

Floify is the first point-of-sale system (POS) to introduce a native electronic verification of income and employment service, Sofia Rossato, the president of Floify, said in an interview with HousingWire. Lenders can embed Floify Verify directly into the loan application process to speed up loan approval.

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Are you prepared to respond as borrower demand shifts?

Housing Wire

By examining their customer acquisition and retention strategies, they can drive, capture and convert shifts in demand into closed sales. Lead engagement – The ability to identify and quickly engage prospective borrowers as soon as buying intent is detected is arguably the most important facet of sales success in a lower rate environment.

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The HELPER Act promises to open up housing opportunities and give the real estate business a much-needed lift 

Housing Wire

Its no secret that were in the throes of a housing affordability crisisanybody in the real estate trenches has felt it, in the form of stalled deals, frustrated clients, and collapsed sales. The HELPER Act opens the door for these buyers and gets them pre-approved, which makes homeownership possible.

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Why Pre-Approval Should Be at the Top of Your Homebuying To-Do List

Keeping Current Matters

Since the supply of homes for sale is growing and mortgage rates are coming down, you may be thinking it’s finally your moment to jump into the market.