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Luxury Presence launches AI marketing team for real estate agents

Housing Wire

Luxury Presence has unveiled a new artificial intelligence (AI) tool designed to automate digital marketing for real estate agents. The system — called the Autonomous AI Marketing Team — includes four AI -powered specialists that independently manage tasks such as lead nurturing, SEO optimization, content creation and digital advertising.

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Are private listings and fiduciary duty truly opposites?

Housing Wire

But could listing a client’s property on a private network instead of the MLS really be considered a breach of fiduciary duty? Ive yet to see convincing data that says keeping a home off the market nets a better deal for the seller, Jaymes Willoughby of Keller Williams Realty told HousingWire in April. Why would we hide it?

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Real estate newsletters: The ultimate playbook (+ 49 topic ideas & subject lines)

Housing Wire

We’ll also share best practices for developing and sending real estate newsletters and recommend some essential tools to make your email marketing stand out. Save time with pre-written newsletters from Market Leader Don’t have time to write three or more newsletters every month? Lets dive in!

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9 expert tips to close real estate deals faster & easier

Housing Wire

You can also position yourself as an expert in these life scenarios and use that in your marketing; this will attract motivated clients to you and keep you top of mind for referrals. This is a great option if you have a marketing budget and want to target sellers likely to sell in your zip code. Days on market accrue.

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From consultation to closing: The definitive homebuying checklist

Housing Wire

Secure a mortgage pre-approval As a rule of thumb, its best to have your clients obtain a mortgage pre-approval prior to setting up any searches and conducting property tours. Required documentation Save your clients some time by providing them with a list of the documents theyll need to get pre-approved.

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11 clever ways to use ChatGPT for real estate in 2025 (+ prompts)

Housing Wire

Unlike humans, ChatGPT is getting smarter at breathtaking speed: What you can (and can’t) do with ChatGPT in 2025 While we expect our assessment to change in the next 10 minutes, as of today, we think ChatGPT’s best use case is for real estate marketing. Please write a blog post explaining how 1031 exchanges work.”

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12 open house scripts to impress buyers and win more clients

Housing Wire

or “Are you pre-approved?” You should use whatever channels you already have, like social media, email, your MLS, a group text and even knocking on a few doors if it’s a neighborhood. Real estate advice + top tech, lead gen & marketing tools — delivered to your inbox. right after they sign in at your open house.