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How a luxury real estate agent fell for a listing scam

Housing Wire

Why listing scams are on the rise Unlike home sales, land transactions often skip in-person meetings or property access, which makes it easier for scammers to impersonate legitimate owners without detection. Watch for these red flags Repeated use of the same property Scammers often recycle the same land listings. Use a service.

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Bright MLS teams up with Collabra Technology

Housing Wire

Agents subscribed to Bright MLS now have access to a built-in advertising tool through a new partnership with Collabra Technology , according to an announcement on Tuesday. In addition to AdBuilder, Bright MLS subscribers will also have access to SphereIndex and SphereBuilder.

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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography.

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RealScout co-founder Andrew Flachner makes a return as president and CEO

Housing Wire

These efforts landed Flachner in the Swanepoel Power 200. The platform combines MLS integrations, market data and marketing automation features. Additionally, Flachner has a track record as a serial entrepreneur across several industries. Price is known for scaling Boston-headquartered Placester and its 450,000 customers.

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How to Land Expired Listings Without Sounding Salesy

BAM Media

Demonstrating Attention to Detail Ive reviewed your homes listing on the MLS, and there are six critical marketing tactics that were missing. Its not trying to land the listing today; it aims to build trust and start a conversation. Email Subscribe The post How to Land Expired Listings Without Sounding Salesy first appeared on BAM.

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Knight Barry Title acquires Florida’s MLS Title

Housing Wire

Wisconsin-based Knight Barry Title has announced its acquisition of MLS Title , located in Fort Myers, Florida. MLS Title, owned by Susan Malach, opened in 2004. And TitleOne , a subsidiary of Realogy Title Group, announced in March the acquisition of Land Title of Nez Perce County in Lewiston, Idaho.

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CCP war escalates: Pareja says eXp will not use delayed listings

Housing Wire

When there is class-action litigation against our industry, it will be because of a flow chart that shows that you had to be a member of an association or an MLS to get access to the [delayed listings] data that was not made publicly available, and we’re just not going to participate in that mess.

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