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Introducing the 2025 Marketing Leaders!

Housing Wire

HousingWires Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. This year 55 honorees were selected.

Marketing 392
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It’s time we put the guardrails up and protect consumers from abusive trigger leads 

Housing Wire

This invasive and often abusive marketing blitz, known as “ trigger leads ,” can open the door to identity theft, fraud and predatory lending—ultimately harming borrowers who are in pursuit of their dream of homeownership. Our IMB members have experienced the wrath, frustration, and fear from homebuyers.

HR 425
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NAF opens Black homeownership advocacy program to real estate agents

Housing Wire

Mosi Gatling , NAF’s senior vice president of strategic growth and expansion, will be leading the program alongside Shanta Patton-Golar, the company’s marketing manager. “There are statistics still showing loans for Black borrowers have higher decline rates. We did it for loan officers.

Agents 409
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Manual income verification is killing your commissions

Housing Wire

In a market where every deal counts, manual income verification is the silent killer of commissions. Suddenly, you’re chasing paystubs, waiting on HR reps who don’t call back and explaining delays to a frustrated borrower. Manual verification may seem like a back-office problem, but for loan officers, it’s deeply personal.

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House passes bill to modernize VA appraisals

Housing Wire

Department of Veterans Affairs mortgage loans. With the passage of HR 7735, known as the “Improving access to the VA home loan benefit Act of 2022,” the VA is now permitting desktop appraisals and in some circumstances, waiving appraisals altogether. A companion bill in the Senate, introduced by Sen.

HR 508
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Former G-Rate employees allege toxic work environment: Chicago Tribune

Housing Wire

The lender originated $7 billion in loans from January to March, which held steady compared to the same quarter in 2023. The mortgage lender, which grew to 9,708 employees at its peak in 2021, shrank to 3,871 workers as of April due to a declining origination market. Some sources said they were afraid of legal pushback.

HR 457
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Opinion: The pros and cons of VA modernization bill

Housing Wire

When it comes to offering an opinion of ‘good or bad’ on HR 7735 — the VA modernization bill — and its ultimate ability to create a better appraisal process for veteran and active duty borrowers, it’s simply too early to tell with too little information being shared on exactly what changes we should expect.

VA loan 83