Remove Equity Remove Marketing Remove Technology
article thumbnail

Home equity access: How Finance of America bolsters the market with home equity products

Housing Wire

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. That growth presents an opportunity for reverse mortgages and home equity loans.

article thumbnail

Americans tapped $25B in home equity in Q1. That hasn’t happened since 2008

Housing Wire

homeowners tapped nearly $25 billion in home equity through second-lien mortgages during the first quarter of 2025 the largest volume for this period in 17 years, according to the ICE Mortgage Technology ‘s newest Mortgage Monitor report. trillion in home equity entering the second quarter, up 4% from a year earlier.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data valuation transformed: How AVMs can power property valuations for home equity lending

Housing Wire

In today’s challenging market, higher interest rates and home values have created a unique opportunity for lenders to grow their home equity lending business. Despite the recent interest rate reduction , the demand for home equity products remains strong. What about the property condition?

article thumbnail

Competition for HELOC business heats up as home equity grows

Housing Wire

John Toohig stood at a podium as the moderator of a panel about home equity lines of credit (HELOCs) and asked an illustrative question of the audience of mortgage professionals. You take out the equity in the home you have and try to get it as close to the home you want. trillion in available equity among U.S.

article thumbnail

Why it’s time to rethink the appraisal default in home equity lending 

Housing Wire

Instead of refinancing, they’re tapping into their equity through home equity loans and HELOC s to finance renovations, cover tuition, or consolidate high-interest debt. The next step is simple: Utilize them earlier in the origination workflow, especially for lower-risk home equity transactions. Alternatives are allowed.

article thumbnail

Redwood adds alternative loan products to its home equity platform

Housing Wire

Real estate investment trust Redwood has expanded its home equity platform, Aspire, to include alternative loan products amid affordability challenges in the housing market, the company announced Tuesday. Through Aspire, launched in September 2023, Redwood directly originates home equity investments (HEIs).

article thumbnail

FOA reports $80M profit, buys out Blackstone’s equity stake

Housing Wire

Our second-quarter results reflect consistent execution, rising profitability, and the growing relevance of home equity solutions for retirement,” CEO Graham Fleming said in a statement prior to FOA’s earnings call on Tuesday. “We Farewell to Selleck In April, FOA announced the launch of its new marketing campaign, “A Better Way with FOA.”