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Home equity access: How Finance of America bolsters the market with home equity products

Housing Wire

However, homeowners have a unique advantage with home equity products—designed to let residents tap into their home’s equity for cash. Mortgage professionals must keep up with the new demand for home equity products in the new market. That growth presents an opportunity for reverse mortgages and home equity loans.

Equity 370
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Homeowners have a collective $700B in ‘trapped’ equity

Housing Wire

More than $700 billion in home equity is effectively trapped and inaccessible to homeowners due to a variety of economic circumstances, including employment shocks and shifts in the market that negatively impact their credit scores. This exacerbates existing barriers to credit and access to home equity.

Equity 363
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Washington Legislature requests study of home equity investment products

Housing Wire

As one of only a few states considering more stringent regulation of the home equity investment (HEI)/home equity contract product category, lawmakers in the state of Washington have requested an academic study to assess the impacts on state residents who may use an HEI to tap into their home equity.

Equity 320
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FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’

Housing Wire

As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity , reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in concert with its new creative agency to illustrate the lifestyle impacts of its products. Well let the market tell us where to go from there.

Equity 356
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Aging in place, high equity impact moving activity

Housing Wire

We’ve seen a lot of baby boomers staying in their houses because they’ve gained a lot of equity and don’t want to have to pay capital gains taxes, she said. Despite sustained reverse mortgage industry efforts , H4P loans have not managed to break through to a meaningful degree with reverse mortgage customers.

Equity 396
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Equity Smart Home Loans cuts ties to UWM, partners with Rocket

Housing Wire

Equity Smart Home Loans made a splash Wednesday by announcing it is severing ties with United Wholesale Mortgage (UWM) and partnering with Rocket Pro. We’re in a tough market. A lot of our loan officers are struggling. ” In 2024, Equity Smart Home Loans originated over 1,600 loans, according to Modex data.

Equity 259
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How non-QM loans boost mortgage originator for success in 2025

Housing Wire

Describing the modern-day mortgage market as challenging would be an understatement, to say the least. The average rate throughout 2024 for 30-year fixed mortgages was 6.72% higher than it was during the 2008 market crash. It reflects another pressing issue of imbalanced supply and demand in the housing market.

Loans 341